{"id":914217,"date":"2025-11-27T08:25:02","date_gmt":"2025-11-27T13:25:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wipro-to-power-odidos-digital-future-through-ai-enabled-end-to-end-it-modernization\/"},"modified":"2025-11-27T08:25:02","modified_gmt":"2025-11-27T13:25:02","slug":"wipro-to-power-odidos-digital-future-through-ai-enabled-end-to-end-it-modernization","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wipro-to-power-odidos-digital-future-through-ai-enabled-end-to-end-it-modernization\/","title":{"rendered":"Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization<\/b><\/p>\n<p class=\"bwalignc\"><i>The multi-year engagement marks a significant shift in Odido\u2019s IT strategy<\/i><i>with Wipro bringing deep domain expertise, AI-powered delivery, and a design-led approach to drive innovation<\/i><\/p>\n<p>AMSTERDAM &amp; BENGALURU, India&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, today announced a multi-year engagement with Odido Netherlands B.V.* to transform its IT landscape and enhance customer experience across their enterprise and consumer segments.\n<\/p>\n<p>\nBy combining AI and deep consulting expertise, Wipro will help Odido improve customer engagement and satisfaction, improve productivity, and streamline operations to reduce costs. A key highlight of this multi-year engagement is the use of a self-funded model, where productivity-driven savings are reinvested to continuously fund new digital initiatives, ensuring that innovation remains both sustainable and scalable.\n<\/p>\n<p>\nAs part of the engagement, Wipro will lead a full-scale modernization of Odido\u2019s digital and enterprise technology landscape as well as drive IT simplification and automation. This transformation will be powered by Wipro\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fapc01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.wipro.com%252Fwipro-intelligence%252Fplatforms%252Fwega%252F%26data%3D05%257C02%257Claura.barnes%2540wipro.com%257Ce63d9660a41b40cb4a4708de2b663f43%257C258ac4e4146a411e9dc879a9e12fd6da%257C0%257C0%257C638995915324550428%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DHonsGh8iXeUo4sGgLUFuihq695tqp6DGn2C2V7C08mY%253D%26reserved%3D0&amp;esheet=54364357&amp;newsitemid=20251127978990&amp;lan=en-US&amp;anchor=WEGA&amp;index=1&amp;md5=05605e4266d612cea6efe498a4ee5702\">WEGA<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fapc01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.wipro.com%252Fwipro-intelligence%252Fplatforms%252Fwings%252F%26data%3D05%257C02%257Claura.barnes%2540wipro.com%257Ce63d9660a41b40cb4a4708de2b663f43%257C258ac4e4146a411e9dc879a9e12fd6da%257C0%257C0%257C638995915324572942%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DTnv5qlnznv4BuLRw1VJY8I7lYrK%252FeF%252FTWTN5vPH4mNg%253D%26reserved%3D0&amp;esheet=54364357&amp;newsitemid=20251127978990&amp;lan=en-US&amp;anchor=WINGS&amp;index=2&amp;md5=b026f70262046223942d067e8bb143bc\">WINGS<\/a> AI delivery platforms, part of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wipro.com%2Fwipro-intelligence%2F&amp;esheet=54364357&amp;newsitemid=20251127978990&amp;lan=en-US&amp;anchor=Wipro+Intelligence%26%238482%3B&amp;index=3&amp;md5=bfe13a8e9b2b08bfd5a5edc07ae09f9a\">Wipro Intelligence\u2122<\/a>, Wipro\u2019s unified suite of AI-powered platforms, solutions, and transformative offerings, and will enable Odido to build and manage a dynamic ecosystem of agent-driven services and solutions that will help improve their service reliability, IT operations, and incident resolution rates.\n<\/p>\n<p>\nAdditionally, Wipro\u2019s conversational AI chat solution will further enhance responsiveness and resilience across Odido\u2019s technology ecosystem by delivering contextualized, multilingual, and conversational self-service capabilities.\n<\/p>\n<p>\nWipro\u2019s experience-led studio model, powered by Designit, will be a central part of the engagement. By integrating Wipro\u2019s design studio with its development, design, and engineering teams, user and business needs will be captured early, seamlessly translating into solutions, and delivering with speed and excellence. This collaboration will help Odido accelerate time to market and consistently deliver high-quality digital experiences.\n<\/p>\n<p>\n\u201cAt Odido, our goal is to make technology more human. Everything we do is driven by a human-centric approach. This applies not only to our network services and product innovations, but also to our processes, operations, and IT infrastructure,\u201d said<b> Robert Purdy, Chief IT Officer at Odido Netherlands. <\/b>\u201cOur collaboration with Wipro supports this ambition and enables us to take the customer experience to a next level.\u201d\n<\/p>\n<p><b>Graziella Neuv\u00e9glise, Managing Director, Western Europe, Wipro Limited<\/b>, said, \u201cOdido\u2019s trust in Wipro reflects our ability to deliver strategic value through intelligent operations, agile development, and a future-ready IT strategy. This transformation is consulting-led, with our teams shaping the roadmap, optimizing processes, and aligning technology with business goals. By combining this expertise with Wipro Intelligence, our unified suite of AI-powered platforms, solutions, and transformative offerings &#8211; we\u2019re not just modernizing Odido\u2019s IT infrastructure &#8211; but reimagining how technology boosts businesses and puts customers at the heart of their evolution. This engagement underscores our commitment to delivering impactful solutions that help our clients thrive in a rapidly evolving business landscape.\u201d\n<\/p>\n<p><i>*This deal was mentioned in Wipro Limited&#8217;s financial results announcement press release, dated October 16, 2025, for the quarter-ended September 30, 2025, with a description of Odido but without naming the <\/i><i>company.<\/i><\/p>\n<p><b>About Wipro Limited<\/b><\/p>\n<p>\nWipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients\u2019 most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence\u2122 unified suite of AI-powered platforms, solutions and transformative offerings, we help clients realize their boldest ambitions and build intelligent, sustainable businesses. The Wipro Innovation Network\u2014 part of the Wipro Intelligence\u2122 suite\u2014underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner ecosystems, academia, and global tech communities. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fapc01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.wipro.com%252F%26data%3D05%257C02%257Claura.barnes%2540wipro.com%257Cd5454572567c49da444c08de1588484c%257C258ac4e4146a411e9dc879a9e12fd6da%257C0%257C0%257C638971872250453970%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DKm7jC9nrhSBJdgGMHLID7mqttrG%252B3J%252FnufaF5FTVbcE%253D%26reserved%3D0&amp;esheet=54364357&amp;newsitemid=20251127978990&amp;lan=en-US&amp;anchor=www.wipro.com&amp;index=4&amp;md5=7725b8f69e0ddf6be2be0752f9f1ca18\">www.wipro.com<\/a>.\n<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nThe forward-looking statements contained herein represent Wipro\u2019s beliefs regarding future events, many of which are by their nature, inherently uncertain and outside Wipro\u2019s control. Such statements include, but are not limited to, statements regarding Wipro\u2019s growth prospects, its future financial operating results, and its plans, expectations and intentions. Wipro cautions readers that the forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from the results anticipated by such statements. Such risks and uncertainties include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, complete proposed corporate actions, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our business and industry.\n<\/p>\n<p>\nAdditional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission, including, but not limited to, Annual Reports on Form 20-F. These filings are available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2F&amp;esheet=54364357&amp;newsitemid=20251127978990&amp;lan=en-US&amp;anchor=www.sec.gov&amp;index=5&amp;md5=10a90b139ac1e92af5794043fc0cd2e5\">www.sec.gov<\/a>. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company\u2019s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251127978990r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251127978990\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251127978990\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Wipro Media Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media-relations@wipro.com\">media-relations@wipro.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe India Netherlands Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Carriers and Services Engineering Audio\/Video Manufacturing Consulting Professional Services 5G Artificial Intelligence Other Technology Telecommunications Networks Internet Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251127978990\/en\/2655354\/3\/WIP.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization The multi-year engagement marks a significant shift in Odido\u2019s IT strategywith Wipro bringing deep domain expertise, AI-powered delivery, and a design-led approach to drive innovation AMSTERDAM &amp; BENGALURU, India&#8211;(BUSINESS WIRE)&#8211; Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, today announced a multi-year engagement with Odido Netherlands B.V.* to transform its IT landscape and enhance customer experience across their enterprise and consumer segments. By combining AI and deep consulting expertise, Wipro will help Odido improve customer engagement and satisfaction, improve productivity, and streamline operations to reduce costs. A key highlight of this multi-year engagement is the use of a self-funded model, where &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wipro-to-power-odidos-digital-future-through-ai-enabled-end-to-end-it-modernization\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-914217","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wipro-to-power-odidos-digital-future-through-ai-enabled-end-to-end-it-modernization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization The multi-year engagement marks a significant shift in Odido\u2019s IT strategywith Wipro bringing deep domain expertise, AI-powered delivery, and a design-led approach to drive innovation AMSTERDAM &amp; BENGALURU, India&#8211;(BUSINESS WIRE)&#8211; Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, today announced a multi-year engagement with Odido Netherlands B.V.* to transform its IT landscape and enhance customer experience across their enterprise and consumer segments. By combining AI and deep consulting expertise, Wipro will help Odido improve customer engagement and satisfaction, improve productivity, and streamline operations to reduce costs. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/wipro-to-power-odidos-digital-future-through-ai-enabled-end-to-end-it-modernization\/","og_locale":"en_US","og_type":"article","og_title":"Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization - Market Newsdesk","og_description":"Wipro to Power Odido\u2019s Digital Future Through AI-enabled End-to-End IT Modernization The multi-year engagement marks a significant shift in Odido\u2019s IT strategywith Wipro bringing deep domain expertise, AI-powered delivery, and a design-led approach to drive innovation AMSTERDAM &amp; BENGALURU, India&#8211;(BUSINESS WIRE)&#8211; Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, today announced a multi-year engagement with Odido Netherlands B.V.* to transform its IT landscape and enhance customer experience across their enterprise and consumer segments. By combining AI and deep consulting expertise, Wipro will help Odido improve customer engagement and satisfaction, improve productivity, and streamline operations to reduce costs. 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