{"id":914068,"date":"2025-11-26T09:06:17","date_gmt":"2025-11-26T14:06:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/"},"modified":"2025-11-26T09:06:17","modified_gmt":"2025-11-26T14:06:17","slug":"77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/","title":{"rendered":"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">DALLAS<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 26, 2025<\/span><\/span> \/PRNewswire\/ &#8212; The survey highlights both the opportunities and challenges facing small business owners this season.<\/p>\n<p>\n        <b>Key Takeaways<\/b>:<\/p>\n<ul type=\"disc\">\n<li>Small businesses are uniquely positioned to attract holiday shoppers seeking distinctive gifts and personal service.<\/li>\n<li>Most consumers would be more likely to buy from small businesses than large retailers if pricing is the same.<\/li>\n<li>In-person shopping inspires more gift ideas than social media.<\/li>\n<li>With the right tools and technology, small businesses can turn these insights into greater holiday success.<\/li>\n<\/ul>\n<p>As the holiday season approaches, a new consumer survey from <b><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4566734-1&amp;h=1585888747&amp;u=https%3A%2F%2Fwww.business.att.com%2Fsmall-business%2Fwake-up-with-craig.html&amp;a=AT%26T+Business\" target=\"_blank\" rel=\"nofollow\">AT&amp;T Business<\/a><\/b> reveals that<b> most U.S. consumers (77%) would complete\u00a0all\u00a0their holiday shopping at small businesses if they could. <\/b>The <b>AT&amp;T Business 2025 Holiday Shopping Survey<\/b><sup>1<\/sup> signals opportunities\u00a0for small businesses to capture holiday spending. However, they need to leverage their unique advantages and address evolving shopper expectations.<\/p>\n<p>Small businesses have a competitive edge. Nearly three-quarters of adults (73%) find better, more unique holiday gifts at small businesses. Furthermore, most consumers (77%) would choose small businesses over large retailers when prices are equal. In-person shopping is also a powerful source of inspiration: 72% of people say they get ideas from shopping in-person compared to just 28% who turn to social media.<\/p>\n<p>\n        <b>Additional Key Findings:<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>Supporting local economies is a strong motivator.<\/b>\u00a067% of people say they shop at small businesses to support their local economy, an 8% year-over-year increase from 2024 (59%).\u00a0<\/li>\n<li>\n          <b>Americans are twice as likely to call a small business than a large retailer.\u00a0<\/b>Most people (65%) are more likely to call a small business when they have questions, compared to 35% who say they are more likely to call a large retailer.<\/li>\n<li>\n          <b>Traditional online search tops AI for holiday gift shopping.\u00a0<\/b>Most U.S. shoppers (58%) are more likely to use traditional online search methods compared to only 9% of Americans who say they are more likely to use AI to find holiday gifts.<\/li>\n<li>\n          <b>There&#8217;s opportunity to boost awareness for Small Business Saturday.<\/b>\u00a0Two thirds of Americans (66%) don&#8217;t know what Small Business Saturday is; 3 out of 4 Gen Zers (76%) reported they weren&#8217;t aware of the holiday. This presents an opportunity for small businesses to engage new shoppers and expand their participation.<\/li>\n<\/ul>\n<p>&#8220;During the holidays, small business owners face tremendous pressures as they navigate the busiest shopping season of the year,&#8221; said <b><span class=\"xn-person\">Shelley Goodman<\/span>, SVP, Mid-Market Sales for AT&amp;T Business<\/b>. &#8220;From keeping up with increased demand to processing transactions, as well as managing inventory and staying connected to customers\u2014fast, reliable connectivity is essential. AT&amp;T Business is here to help, delivering solutions built for the busy season, so small businesses can operate smoothly and serve their customers.&#8221;<\/p>\n<p>\n        <b>How Small Businesses Can Win This Holiday Season <\/b>\n      <\/p>\n<p>By embracing the right tools and technology, small businesses can turn these survey insights into real results, attracting more holiday shoppers and boosting sales. Here are tips to meet increased demand and stand out from larger retailers:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Embrace digital tools<\/b>, such as affordable e-commerce and inventory management solutions, to streamline sales and keep stock organized.<\/li>\n<li>\n          <b>Enhance customer engagement\u00a0<\/b>with communication platforms like <b><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4566734-1&amp;h=3977725664&amp;u=https%3A%2F%2Fwww.business.att.com%2Fproducts%2Foffice-at-hand.html&amp;a=Office%40Hand\" target=\"_blank\" rel=\"nofollow\">Office@Hand<\/a><\/b> to stay connected with in-store and online shoppers.<\/li>\n<li>\n          <b>Expand your reach\u00a0<\/b>by leveraging marketing and social media strategies to increase awareness and attract new customers, especially younger generations.<\/li>\n<li>\n          <b>Leverage data insights<\/b> with <b><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4566734-1&amp;h=1481438985&amp;u=https%3A%2F%2Fconnectedspaces.att.com%2Fconnected-retail&amp;a=AT%26T+Connected+Retail\" target=\"_blank\" rel=\"nofollow\">AT&amp;T Connected Retail<\/a><\/b>, part of AT&amp;T Connected Spaces, to transform your retail space into a smart store to drive more purchases, reduce operating costs and improves customer experience.<\/li>\n<li>\n          <b>Prioritize reliability<\/b> by investing in advanced connectivity from AT&amp;T. With <b>the nation&#8217;s fastest internet and wireless network<sup>2<\/sup> backed by the <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4566734-1&amp;h=4139842369&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4566734-1%26h%3D2728998815%26u%3Dhttps%253A%252F%252Fwww.att.com%252Fwhy-att%252Fguarantee%252F%26a%3DAT%2526T%2BGuarantee&amp;a=AT%26T+Guarantee\" target=\"_blank\" rel=\"nofollow\">AT&amp;T Guarantee<\/a><\/b>, we deliver reliable connectivity you can depend on, the deals you want, and the prompt, friendly service you deserve. And if we ever fall short \u2013 we&#8217;ll make it right.<\/li>\n<\/ul>\n<p>As small business owners navigate the unique challenges of the holiday rush, having the right technology and network is more important than ever. AT&amp;T Business is dedicated to empowering small businesses with the connectivity and solutions they need to make this season their most successful yet.\u00a0<\/p>\n<p>Learn more about AT&amp;T Business <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4566734-1&amp;h=1932227987&amp;u=https%3A%2F%2Fwww.business.att.com%2Fsmall-business%2Fwake-up-with-craig.html&amp;a=here.\" target=\"_blank\" rel=\"nofollow\">here.<\/a><\/p>\n<p>\n        <b>About AT&amp;T<\/b>\n      <\/p>\n<p>We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&amp;T Inc. (NYSE:T), please visit\u00a0us at <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4566734-1&amp;h=299981803&amp;u=https%3A%2F%2Fabout.att.com%2F&amp;a=about.att.com\" target=\"_blank\" rel=\"nofollow\">about.att.com<\/a>. Investors can learn more at <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4566734-1&amp;h=3593201237&amp;u=https%3A%2F%2Finvestors.att.com%2F&amp;a=investors.att.com\" target=\"_blank\" rel=\"nofollow\">investors.att.com<\/a>.<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tr>\n<td class=\"prnpr2 prnpl2 prnvab prnsbtb1 prnrbrb1 prnsbbb1 prnsblb1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\"><br \/>\n                  <sup>1<\/sup> This poll was conducted for AT&amp;T by Morning Consult between November 5 \u2013 November 7, 2025, among a national sample of 2,202 adults. The margin of error for the full sample is plus or minus 2 percentage points. The interviews were conducted online, and the data were weighted to approximate a target sample of U.S. adults based on age, gender, educational attainment, race, and region.<br \/><sup>2<\/sup> Fastest Wireless: RootMetrics\u00ae United States RootScore\u00ae Report: 1H 2025. Fastest Internet, AT&amp;T Fiber: based on analysis by Ookla\u00ae of Speedtest Intelligence\u00ae data, 1H 2025. Limited availability.<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a9 2025 AT&amp;T Intellectual Property. All rights reserved. AT&amp;T and the Globe logo are registered trademarks of AT&amp;T Intellectual Property.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7191\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.jpg\" title=\"AT&amp;T Business 2025 Holiday Shopping Survey\" alt=\"AT&amp;T Business 2025 Holiday Shopping Survey\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1672090\/AT_T_Logo_V1.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1672090\/AT_T_Logo_V1.jpg\" title=\"AT&amp;T Inc. logo (PRNewsfoto\/AT&amp;T Communications)\" alt=\"AT&amp;T Inc. logo (PRNewsfoto\/AT&amp;T Communications)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=DA33233&amp;sd=2025-11-26\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/77-of-us-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey-302626155.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/77-of-us-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey-302626155.html<\/a><\/p>\n<p>SOURCE  AT&amp;T<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DA33233&amp;Transmission_Id=202511260900PR_NEWS_USPR_____DA33233&amp;DateId=20251126\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire DALLAS , Nov. 26, 2025 \/PRNewswire\/ &#8212; The survey highlights both the opportunities and challenges facing small business owners this season. Key Takeaways: Small businesses are uniquely positioned to attract holiday shoppers seeking distinctive gifts and personal service. Most consumers would be more likely to buy from small businesses than large retailers if pricing is the same. In-person shopping inspires more gift ideas than social media. With the right tools and technology, small businesses can turn these insights into greater holiday success. As the holiday season approaches, a new consumer survey from AT&amp;T Business reveals that most U.S. consumers (77%) would complete\u00a0all\u00a0their holiday shopping at small businesses if they could. The AT&amp;T Business 2025 Holiday Shopping Survey1 signals &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-914068","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire DALLAS , Nov. 26, 2025 \/PRNewswire\/ &#8212; The survey highlights both the opportunities and challenges facing small business owners this season. Key Takeaways: Small businesses are uniquely positioned to attract holiday shoppers seeking distinctive gifts and personal service. Most consumers would be more likely to buy from small businesses than large retailers if pricing is the same. In-person shopping inspires more gift ideas than social media. With the right tools and technology, small businesses can turn these insights into greater holiday success. As the holiday season approaches, a new consumer survey from AT&amp;T Business reveals that most U.S. consumers (77%) would complete\u00a0all\u00a0their holiday shopping at small businesses if they could. The AT&amp;T Business 2025 Holiday Shopping Survey1 signals &hellip; Continue reading &quot;77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-26T14:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey\",\"datePublished\":\"2025-11-26T14:06:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/\"},\"wordCount\":903,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2832140\\\/ATandT_Holiday_Shopping_Survey_2025.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/\",\"name\":\"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2832140\\\/ATandT_Holiday_Shopping_Survey_2025.jpg\",\"datePublished\":\"2025-11-26T14:06:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2832140\\\/ATandT_Holiday_Shopping_Survey_2025.jpg\",\"contentUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2832140\\\/ATandT_Holiday_Shopping_Survey_2025.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/","og_locale":"en_US","og_type":"article","og_title":"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey - Market Newsdesk","og_description":"PR Newswire DALLAS , Nov. 26, 2025 \/PRNewswire\/ &#8212; The survey highlights both the opportunities and challenges facing small business owners this season. Key Takeaways: Small businesses are uniquely positioned to attract holiday shoppers seeking distinctive gifts and personal service. Most consumers would be more likely to buy from small businesses than large retailers if pricing is the same. In-person shopping inspires more gift ideas than social media. With the right tools and technology, small businesses can turn these insights into greater holiday success. As the holiday season approaches, a new consumer survey from AT&amp;T Business reveals that most U.S. consumers (77%) would complete\u00a0all\u00a0their holiday shopping at small businesses if they could. The AT&amp;T Business 2025 Holiday Shopping Survey1 signals &hellip; Continue reading \"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/","og_site_name":"Market Newsdesk","article_published_time":"2025-11-26T14:06:17+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey","datePublished":"2025-11-26T14:06:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/"},"wordCount":903,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/","name":"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.jpg","datePublished":"2025-11-26T14:06:17+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/#primaryimage","url":"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.jpg","contentUrl":"https:\/\/mma.prnewswire.com\/media\/2832140\/ATandT_Holiday_Shopping_Survey_2025.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/77-of-u-s-consumers-would-complete-all-holiday-shopping-at-small-businesses-according-to-latest-att-business-holiday-shopping-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&amp;T Business Holiday Shopping Survey"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/914068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=914068"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/914068\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=914068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=914068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=914068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}