{"id":914059,"date":"2025-11-26T09:03:35","date_gmt":"2025-11-26T14:03:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-highlights-fourth-generation-freitas-brothers-farms-in-new-faces-of-the-farm-feature\/"},"modified":"2025-11-26T09:03:35","modified_gmt":"2025-11-26T14:03:35","slug":"sweetgreen-highlights-fourth-generation-freitas-brothers-farms-in-new-faces-of-the-farm-feature","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-highlights-fourth-generation-freitas-brothers-farms-in-new-faces-of-the-farm-feature\/","title":{"rendered":"Sweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm Feature"},"content":{"rendered":"

<\/p>\n

Sweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm<\/i> Feature<\/b><\/p>\n

The latest installment spotlights the family\u2019s 80+ years of coastal farming expertise and Sweetgreen\u2019s commitment to intentional sourcing.<\/i><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–
\nSweetgreen today released the latest installment of its Faces of the Farm <\/i>original content series, celebrating the farmers behind its fresh, real ingredients. The new video spotlights Freitas Brothers Farms, a fourth-generation coastal farm renowned for its high-quality vegetables, particularly its standout cauliflower.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251126705961\/en\/<\/a><\/p>\n

\"Freitas<\/p>\n

Freitas Brothers Farms is a fourth-generation coastal farm renowned for its high-quality vegetables, particularly its standout cauliflower.<\/p>\n<\/div>\n

\nTimed with Sweetgreen\u2019s Late Fall Menu, which features cauliflower in every dish, the piece highlights the farm\u2019s role in bringing seasonal, thoughtfully grown ingredients to Sweetgreen restaurants across California and Phoenix. Nestled on California\u2019s Central Coast, the mild coastal climate, nutrient-rich soil, and more than 80 years of generational knowledge allow the Freitas family to grow exceptional cauliflower year-round.\n<\/p>\n

\nThe video visits the ranch and the Freitas family, including Joe Freitas Jr. (\u201cPapa Joey\u201d), his sons Eric and Jon, and his grandson Matt, who now helps lead the operation \u2013 showcasing their meticulous approach to soil health, crop rotation and sustainable practices across 10,000+ acres. The family has farmed the same land since the 1930s, expanding responsibly while preserving their legacy.\n<\/p>\n

Faces of the Farm<\/i> launched in March as part of Sweetgreen\u2019s long-standing commitment to partnering with sustainable growers whose practices elevate flavor, quality and transparency.\n<\/p>\n

\n\u201cWhen we started Sweetgreen 18 years ago, our mission was simple: source better ingredients from local farmers and growers, and connect more people to real food,\u201d said Nicolas Jammet, Sweetgreen co-founder and chief concept officer. \u201cFaces of the Farm is a celebration of the people at the heart of that mission\u2014farms like Freitas Brothers, whose dedication to the land and commitment to quality shape the food we serve every day.\u201d\n<\/p>\n

\nSweetgreen visited the ranch to capture the family\u2019s story and the coastal landscape that shapes their work. As part of the campaign, Sweetgreen will share behind-the-scenes content from the ranch across its digital platforms, giving guests a deeper look at how the Freitas family cares for their crops and sustains land that has remained in the family for nearly a century.\n<\/p>\n

\n\u201cOur family has always believed that if you take care of the land, the land will take care of you,\u201d said Matt Freitas, fourth-generation farmer at Freitas Brothers. \u201cWe don\u2019t cut corners\u2014we work the ground the right way, rotate crops carefully, and rely on the natural advantages our coastal climate provides. Partnering with Sweetgreen to tell our story means a lot to us.\u201d\n<\/p>\n

\u201cFaces of the Farm: Freitas Brothers Farms<\/i>\u201d premieres November 26 on Sweetgreen\u2019s digital platforms and newsletter.\n<\/p>\n

About Sweetgreen:<\/b><\/p>\n

\nSweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Since 2007, the brand has reimagined what fast food can be: fresh, flavorful, and built on real relationships with growers. Born at the farmers market, Sweetgreen\u2019s supply chain now spans the country, still rooted in relationships with local farmers and growers. That foundation continues to guide its seasonal, chef-crafted menus across more than 260 locations nationwide, creating spaces where food, people, and purpose come together.\n<\/p>\n

\nTo learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com<\/a>. Follow @Sweetgreen on Instagram<\/a>, Facebook<\/a>, YouTube<\/a>, and X<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251126705961\/en\/<\/a><\/span><\/p>\n

Rebecca Nounou
\n<\/b>
Sweetgreen Contact, Media:
\n
press@sweetgreen.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Entertainment Online Consumer Restaurant\/Bar Film & Motion Pictures Environment Sustainability Marketing Other Consumer Agriculture Communications Natural Resources Food\/Beverage<\/p>\n

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Freitas Brothers Farms is a fourth-generation coastal farm renowned for its high-quality vegetables, particularly its standout cauliflower.<\/font><\/td>\n<\/tr>\n
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Sweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm Feature The latest installment spotlights the family\u2019s 80+ years of coastal farming expertise and Sweetgreen\u2019s commitment to intentional sourcing. LOS ANGELES–(BUSINESS WIRE)– Sweetgreen today released the latest installment of its Faces of the Farm original content series, celebrating the farmers behind its fresh, real ingredients. The new video spotlights Freitas Brothers Farms, a fourth-generation coastal farm renowned for its high-quality vegetables, particularly its standout cauliflower. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251126705961\/en\/ Freitas Brothers Farms is a fourth-generation coastal farm renowned for its high-quality vegetables, particularly its standout cauliflower. Timed with Sweetgreen\u2019s Late Fall Menu, which features cauliflower in every dish, the piece highlights … <\/p>\n

Continue reading “Sweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm Feature”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-914059","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm Feature - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-highlights-fourth-generation-freitas-brothers-farms-in-new-faces-of-the-farm-feature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm Feature - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sweetgreen Highlights Fourth-Generation Freitas Brothers Farms in New Faces of the Farm Feature The latest installment spotlights the family\u2019s 80+ years of coastal farming expertise and Sweetgreen\u2019s commitment to intentional sourcing. 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