{"id":914058,"date":"2025-11-26T09:03:07","date_gmt":"2025-11-26T14:03:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/"},"modified":"2025-11-26T09:03:07","modified_gmt":"2025-11-26T14:03:07","slug":"staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/","title":{"rendered":"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAI-driven fraud, including deepfakes and voice cloning, are reshaping security concerns as consumers embrace modern forms of payments.\n<\/li>\n<li>\nThe good news: consumers trust their providers \u2013 especially financial institutions and networks like Mastercard \u2013 to keep their money and data safe and feel confident they can protect themselves in the digital spaces.\n<\/li>\n<\/ul>\n<p>MIAMI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Mastercard released the findings of its latest regional survey focused on cybersecurity sentiment across Latin America and the Caribbean. It reveals that as digital payments become mainstream, and convenience grows, a new paradox is emerging across the region: while consumers are becoming increasingly confident in their ability to navigate the digital world, fear of fraud and scams remains their most pressing concern.\n<\/p>\n<p>\nAccording to a recent regional survey, eight in ten Latin Americans (80%) say they feel capable of protecting themselves online \u2014 a clear indicator of the region\u2019s growing digital maturity. Yet, nearly half (47%) identify fraud and scams as their biggest frustration when making digital transactions, highlighting a critical tension between confidence and caution in an era of expanding financial inclusion.\n<\/p>\n<p>\n\u201cAs the region continues its digital transformation journey, people live in a dual reality \u2014 they are confident, digitally savvy, and open to innovation, but also aware that scams are becoming more sophisticated,\u201d said Ana Lucia Magliano, Executive Vice President, Services, Mastercard Latin America and the Caribbean. \u201cThis data reinforces the collective opportunity to close the trust gap with solutions that help organizations and consumers stay ahead of threats.\u201d\n<\/p>\n<p>\nTo protect people in the digital space, Mastercard goes beyond securing transactions to safeguarding every digital interaction. The company leverages artificial intelligence, advanced analytics, and behavioral modeling to anticipate and prevent cyber threats before they occur \u2014 backed by a $11 billion investment in cybersecurity over the past five years. Mastercard recently launched <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mastercard.com%2Fus%2Fen%2Fbusiness%2Fcybersecurity-fraud-prevention%2Fcybersecurity.html&amp;esheet=54363871&amp;newsitemid=20251126797807&amp;lan=en-US&amp;anchor=Mastercard+Threat+Intelligence&amp;index=1&amp;md5=841e5af40ea90f1618ddaddc579b2aa3\"><b>Mastercard Threat Intelligence<\/b><\/a><b> \u2013<\/b> the first solution of its kind to apply threat intelligence at scale across the payments ecosystem, enabling banks to detect and respond to emerging threats before fraud occurs.\n<\/p>\n<p><b>Digital Confidence Meets Caution<\/b><\/p>\n<p>\nConsumers\u2019 engagement with digital finance has surged across the region, with debit cards (89%) and credit cards (84%) now dominating daily transactions. Newer payment technologies are also on the rise \u2014 real-time transfers (79%) and digital wallets (74%) are quickly gaining traction as consumers embrace speed and convenience.\n<\/p>\n<p>\nBut this same momentum has brought new anxieties. Beyond fraud and scams, privacy concerns (32%) related to how personal or financial data is used or shared, continue to unsettle users. The emergence of AI-driven fraud, including deepfakes and voice cloning, is particularly alarming \u2014 cited by 43% of respondents as an emerging threat that is reshaping perceptions of safety in digital spaces.\n<\/p>\n<p><b>The New Face of Fraud<\/b><\/p>\n<p>\nTraditional schemes are evolving fast. Phone and voice scams remain the most common type of fraud in Latin America (32%), followed closely by social media and phishing attacks. These tactics, increasingly powered by advanced technologies, have made it harder for even the most tech-savvy consumers to distinguish what is real from what is fake, fueling both vigilance and frustration.\n<\/p>\n<p><b>Trust and Transparency are keys to Digital Growth<\/b><\/p>\n<p>\nThe data also underscores the importance of trust in sustaining digital adoption. Banks (89%) and payment networks such as Mastercard (82%) emerged as the most trusted institutions for keeping money and data safe. This trust forms a crucial foundation for continued digital growth in a region where inclusion and innovation are reshaping how people pay and get paid.\n<\/p>\n<p>\nConsumers also voiced clear preferences for features that enhance their sense of security:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nProactive alerts and monitoring tools (59%)\n<\/li>\n<li>\nClear fraud protection and reimbursement policies (57%)\n<\/li>\n<li>\nStronger authentication methods such as biometrics or passkeys (53%)\n<\/li>\n<\/ul>\n<p>\nThese expectations reveal an industry opportunity: to combine education, transparency, and intuitive security design that empower consumers while maintaining the region\u2019s digital momentum.\n<\/p>\n<p><b>Linking Innovation and Safety<\/b><\/p>\n<p>\nEven as threats evolve, optimism remains high. More than half of consumers say they\u2019re most excited about faster, simpler payments (51%) and safer online checkout enabled by biometrics and tokenization (31%), innovations that blend convenience with trust.\n<\/p>\n<p>\n\u201cThese findings show that the digital economy will continue to accelerate when we make trust and security inseparable from innovation,\u201d added Magliano. \u201cPeople want safety they can see \u2014 like alerts or biometrics \u2014 backed by strong, invisible protections that work behind the scenes.\u201d\n<\/p>\n<p>\nAt the annual Mastercard Innovation Forum this December, Mastercard explores how it is securing the digital ecosystem with Mastercard Threat Intelligence as well as other solutions helping businesses grow, digitize, and protect their business. Read about Mastercard&#8217;s full line-up of activity at the conference <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mastercard.com%2Fnews%2Flatin-america%2Fen%2Fperspectives%2Fblog-posts%2Fblog-en%2F2025%2Fsynergy-mastercard-innovation-forum%2F&amp;esheet=54363871&amp;newsitemid=20251126797807&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=d84cf75b2727ccb0b31bce47257af5ce\">here<\/a>.\n<\/p>\n<p><b>Scope and methodology of research<\/b><\/p>\n<p>\nThe study was led by Mastercard and conducted by the independent research agency Many Minds Group. In October 2025, a quantitative online survey was carried out among 3,577 adults across 12 Latin American and Caribbean countries: Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Peru, and Puerto Rico. The sample included banked consumers who had made e-commerce purchases or used online banking in the past six months, representing the general online population aged 18 to 65.\n<\/p>\n<p><b>About Mastercard<\/b><\/p>\n<p>\nMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we\u2019re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.mastercard.com%2F&amp;esheet=54363871&amp;newsitemid=20251126797807&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.mastercard.com%2F&amp;index=3&amp;md5=78b8e14130032ce627a03e85b4f71745\">http:\/\/www.mastercard.com\/<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251126797807r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251126797807\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251126797807\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Andrea Denadai, Mastercard<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Andrea.Denadai@mastercard.com\">Andrea.Denadai@mastercard.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Florida Latin America Caribbean United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Payments Security Technology Finance Banking<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean AI-driven fraud, including deepfakes and voice cloning, are reshaping security concerns as consumers embrace modern forms of payments. The good news: consumers trust their providers \u2013 especially financial institutions and networks like Mastercard \u2013 to keep their money and data safe and feel confident they can protect themselves in the digital spaces. MIAMI&#8211;(BUSINESS WIRE)&#8211; Today, Mastercard released the findings of its latest regional survey focused on cybersecurity sentiment across Latin America and the Caribbean. It reveals that as digital payments become mainstream, and convenience grows, a new paradox is emerging across the region: while consumers are becoming increasingly confident in their ability &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-914058","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean AI-driven fraud, including deepfakes and voice cloning, are reshaping security concerns as consumers embrace modern forms of payments. The good news: consumers trust their providers \u2013 especially financial institutions and networks like Mastercard \u2013 to keep their money and data safe and feel confident they can protect themselves in the digital spaces. MIAMI&#8211;(BUSINESS WIRE)&#8211; Today, Mastercard released the findings of its latest regional survey focused on cybersecurity sentiment across Latin America and the Caribbean. It reveals that as digital payments become mainstream, and convenience grows, a new paradox is emerging across the region: while consumers are becoming increasingly confident in their ability &hellip; Continue reading &quot;Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-26T14:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251126797807r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean\",\"datePublished\":\"2025-11-26T14:03:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\\\/\"},\"wordCount\":974,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251126797807r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\\\/\",\"name\":\"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean - 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The good news: consumers trust their providers \u2013 especially financial institutions and networks like Mastercard \u2013 to keep their money and data safe and feel confident they can protect themselves in the digital spaces. MIAMI&#8211;(BUSINESS WIRE)&#8211; Today, Mastercard released the findings of its latest regional survey focused on cybersecurity sentiment across Latin America and the Caribbean. It reveals that as digital payments become mainstream, and convenience grows, a new paradox is emerging across the region: while consumers are becoming increasingly confident in their ability &hellip; Continue reading \"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/","og_site_name":"Market Newsdesk","article_published_time":"2025-11-26T14:03:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251126797807r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean","datePublished":"2025-11-26T14:03:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/"},"wordCount":974,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251126797807r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/staying-ahead-of-cyber-threats-mastercard-survey-reveals-emerging-concerns-among-consumers-in-latin-america-and-the-caribbean\/","name":"Staying Ahead of Cyber Threats: Mastercard survey reveals emerging concerns among consumers in Latin America and the Caribbean - 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