{"id":911943,"date":"2025-11-20T06:04:13","date_gmt":"2025-11-20T11:04:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-achieves-certification-as-google-meridian-partner\/"},"modified":"2025-11-20T06:04:13","modified_gmt":"2025-11-20T11:04:13","slug":"niq-achieves-certification-as-google-meridian-partner","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-achieves-certification-as-google-meridian-partner\/","title":{"rendered":"NIQ Achieves Certification as Google Meridian Partner"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ Achieves Certification as Google Meridian Partner<\/b><\/p>\n<p><i>Certification strengthens NIQ\u2019s position as a global leader in media outcomes measurement.<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google\u2019s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ\u2019s commitment to delivering transparent and actionable outcome measurement solutions that help advertisers evaluate and optimize their marketing investments worldwide.<\/p>\n<p>\nGoogle&#8217;s Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. By joining a select group of certified partners, NIQ is collaborating with Google to advance outcome measurement standards and introduce new innovations that complement NIQ\u2019s proprietary MMM solution &#8211; helping make high-quality measurement more accessible to marketers everywhere.<\/p>\n<p>\nNew Meridian innovations include the enhancement of search measurement by accounting for organic search volume and improved video Reach &amp; Frequency measurement. Together, these innovations make media impact measurement more comprehensive, helping advertisers optimize future investments to maximize real-world outcomes.<\/p>\n<p>\n\u201cThis certification marks a major milestone in our mission to empower advertisers and media owners with best-in-class tools for measuring media impact faster, deeper, and more efficiently,\u201d said Jason Tate, General Manager of Marketing Effectiveness at NIQ. \u201cBy combining innovation in open-source marketing effectiveness measurement with NIQ\u2019s proprietary expertise, we\u2019re delivering transparent, scalable, and accurate MMM solutions across global markets.\u201d<\/p>\n<p>\nAs a Meridian-certified partner, NIQ brings deep MMM expertise to the platform\u2019s open-source framework, helping clients expand the scope of their marketing effectiveness research while complementing NIQ\u2019s robust suite of outcome-based solutions. This ensures marketers have proven and flexible measurement options to meet their unique needs, regardless of industry, market, or strategy.<\/p>\n<p><b>About NIQ:<\/b><\/p>\n<p>\nNIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world\u2019s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights\u2014delivered with advanced analytics through state-of-the-art platforms\u2014NIQ delivers the Full View\u2122. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.niq.com&amp;esheet=54361353&amp;newsitemid=20251120589070&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=1&amp;md5=ca4081a7f12dea767d6fee50e9612274\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2025 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251120589070r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251120589070\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251120589070\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: <a rel=\"nofollow\" href=\"mailto:media.relations@niq.com\">media.relations@niq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Data Analytics Marketing Advertising Data Management Communications Professional Services Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251120589070\/en\/2650479\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Achieves Certification as Google Meridian Partner Certification strengthens NIQ\u2019s position as a global leader in media outcomes measurement. CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google\u2019s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ\u2019s commitment to delivering transparent and actionable outcome measurement solutions that help advertisers evaluate and optimize their marketing investments worldwide. Google&#8217;s Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. By joining a select group of certified partners, NIQ is collaborating with Google to advance outcome measurement standards and introduce &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-achieves-certification-as-google-meridian-partner\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Achieves Certification as Google Meridian Partner&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-911943","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Achieves Certification as Google Meridian Partner - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-achieves-certification-as-google-meridian-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Achieves Certification as Google Meridian Partner - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Achieves Certification as Google Meridian Partner Certification strengthens NIQ\u2019s position as a global leader in media outcomes measurement. CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google\u2019s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ\u2019s commitment to delivering transparent and actionable outcome measurement solutions that help advertisers evaluate and optimize their marketing investments worldwide. Google&#8217;s Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. 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