{"id":911513,"date":"2025-11-19T08:03:42","date_gmt":"2025-11-19T13:03:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/j-jill-names-viv-rettke-as-the-companys-first-chief-growth-officer\/"},"modified":"2025-11-19T08:03:42","modified_gmt":"2025-11-19T13:03:42","slug":"j-jill-names-viv-rettke-as-the-companys-first-chief-growth-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/j-jill-names-viv-rettke-as-the-companys-first-chief-growth-officer\/","title":{"rendered":"J.Jill Names Viv Rettke as the Company\u2019s First Chief Growth Officer"},"content":{"rendered":"

<\/p>\n

J.Jill Names Viv Rettke as the Company\u2019s First Chief Growth Officer<\/b><\/p>\n

Highly Experienced Retail Executive to Lead Growth Strategy<\/i><\/p>\n

QUINCY, Mass.–(BUSINESS WIRE<\/a>)–
\nJ.Jill, Inc. (NYSE:JILL) announced the appointment of Viv Rettke to the newly created role of Chief Growth Officer, effective November 19, 2025. Rettke is a highly experienced consumer industry executive who has led growth strategies across the fashion, footwear, and food and beverage categories for Cole Haan, Reebok and Kraft Heinz. In her new role, Rettke will be responsible for direct channel performance, work closely with the senior leadership team to define and lead a holistic growth strategy aligning brand, marketing, and direct and retail sales channels, and lead the company\u2019s AI initiatives, reporting directly to CEO and President Mary Ellen Coyne.<\/p>\n

\n\u201cWe are thrilled to welcome Viv Rettke to the J.Jill team as our first Chief Growth Officer,\u201d said Mary Ellen Coyne, CEO and President of J.Jill. \u201cShe has a proven ability to accelerate business growth at leading companies in fashion and other consumer industries. We\u2019re confident her deep expertise across brand building, corporate strategy, business transformation, and retail sales and operations will help us realize the untapped potential to expand our customer file and unlock new efficiencies and market opportunities.\u201d<\/p>\n

\nRettke most recently served as Chief Strategy and Transformation Officer at Cole Haan, where she developed and led an enterprise-wide strategy that successfully evolved the brand\u2019s positioning from a men\u2019s dress shoe brand to a dual-gender global lifestyle brand. Before that, she was Head of Transformation at Reebok, where she was responsible for digital sales acceleration, profit improvement, icon launches and fashion strategy. Prior to Reebok, Rettke held a series of roles of increasing responsibility at Kraft Heinz, serving most recently as Ahold Head of Sales for Center Store. Earlier in her career, she was a consultant with Boston Consulting Group and a senior analyst and manager with CitiFinancial.<\/p>\n

\nRettke currently serves as a council member of F.A.I.R. (Fashion Artificial Intelligence Responsibility), an organization dedicated to driving the creation of a global framework for responsible AI adoption in the fashion and lifestyle industry. She holds a BA in Economics from Williams College and an MBA from the Kellogg School of Management at Northwestern University.<\/p>\n

\n\u201cI\u2019m honored to join J.Jill and work with Mary Ellen Coyne and the company\u2019s talented leadership team to help drive its next phase of growth,\u201d said Rettke. \u201cI look forward to honoring the brand\u2019s strong legacy while advancing a comprehensive strategy that aims to strengthen and sharpen our competitive position, expand our reach, and leverage data analytics and innovation\u2014including AI\u2014to deliver sustainable, profitable growth.\u201d<\/p>\n

About J.Jill, Inc.<\/b><\/p>\n

\nJ.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J.Jill offers a high touch customer experience through over 200 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston. For more information, please visit www.jjill.com<\/a> or http:\/\/investors.jjill.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251119378252\/en\/<\/a><\/span><\/p>\n

Media Contacts:
\n<\/b>
Michael McMullan \/ Danielle Poggi
\n
Berns Communications Group
\n
mmcmullan@bcg-pr.com<\/a> \/ dpoggi@bcg-pr.com<\/a><\/p>\n

Investor Relations:
\n<\/b>
Caitlin Churchill
\n
ICR, Inc.
\n
investors@jjill.com
\n<\/a>
203-682-8200<\/p>\n

KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Footwear Online Retail Fashion<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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J.Jill Names Viv Rettke as the Company\u2019s First Chief Growth Officer Highly Experienced Retail Executive to Lead Growth Strategy QUINCY, Mass.–(BUSINESS WIRE)– J.Jill, Inc. (NYSE:JILL) announced the appointment of Viv Rettke to the newly created role of Chief Growth Officer, effective November 19, 2025. Rettke is a highly experienced consumer industry executive who has led growth strategies across the fashion, footwear, and food and beverage categories for Cole Haan, Reebok and Kraft Heinz. In her new role, Rettke will be responsible for direct channel performance, work closely with the senior leadership team to define and lead a holistic growth strategy aligning brand, marketing, and direct and retail sales channels, and lead the company\u2019s AI initiatives, reporting directly to CEO and … <\/p>\n

Continue reading “J.Jill Names Viv Rettke as the Company\u2019s First Chief Growth Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-911513","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nJ.Jill Names Viv Rettke as the Company\u2019s First Chief Growth Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/j-jill-names-viv-rettke-as-the-companys-first-chief-growth-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J.Jill Names Viv Rettke as the Company\u2019s First Chief Growth Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"J.Jill Names Viv Rettke as the Company\u2019s First Chief Growth Officer Highly Experienced Retail Executive to Lead Growth Strategy QUINCY, Mass.–(BUSINESS WIRE)– J.Jill, Inc. (NYSE:JILL) announced the appointment of Viv Rettke to the newly created role of Chief Growth Officer, effective November 19, 2025. Rettke is a highly experienced consumer industry executive who has led growth strategies across the fashion, footwear, and food and beverage categories for Cole Haan, Reebok and Kraft Heinz. 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