{"id":911481,"date":"2025-11-19T07:22:02","date_gmt":"2025-11-19T12:22:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/"},"modified":"2025-11-19T07:22:02","modified_gmt":"2025-11-19T12:22:02","slug":"transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/","title":{"rendered":"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions"},"content":{"rendered":"<h2>\nRecognition reflects TransUnion\u2019s \u2018Completeness of Vision\u2019 and \u2018Ability to Execute\u2019<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">CHICAGO, Nov.  19, 2025  (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) has been named a Leader in the\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KCVseK8T2sk5iaPq_SEukgJCZlvL2R02mRaNjfCnoXfzUhNb5LysmpKANBz_xljGAp8IVZnSVz3ywHjD5x0ynWw6IfeRXGXhNcTh0x9p_QRX915MhAG7fcIyK3hpJkqn0qvxjcvVq4UxtmXs9ks6F1sRt734JTmNYBCPG8_eknT7f_093CxaVnnjXPk6pzd4XKeKIxdHtm3VT-fJ5bmZbQMw6lS5XpukWb-f7j0nQgXLpW2xQ2U-oOhk8bp2bpEicJLUI2bDQ1ed4khJ3NsyRnhepGKBIle0UsfY813yaPmLxuA7jrOEmBy0tqxA9A-5X5sp3ts9crizB0rZsmWBXwBuN8mN6BRiBCb6XZgzHOVYA_Z7P7qkmHsjFCCg-fPo\" rel=\"nofollow\" target=\"_blank\"><u>Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions<\/u><\/a> for the second consecutive year. Gartner evaluates providers based on their \u2018Completeness of Vision\u2019 and \u2018Ability to Execute.\u2019<\/p>\n<p align=\"left\">\u201cWe feel strongly that being named a Leader for the second year in a row validates the impact of what we\u2019re building,\u201d said Brian Silver, EVP of Global Marketing Solutions at TransUnion. \u201cOur investment in technology and focus on innovation are helping clients turn insight into action and drive measurable performance.\u201d<\/p>\n<p align=\"left\">TruAudience\u2019s MMM capabilities enable brands and agencies to:<\/p>\n<ul>\n<li style=\"text-align:left\">Use unified, SaaS-based tools for advanced MMM, attribution, and experimentation to optimize performance<\/li>\n<li style=\"text-align:left\">Run scenario planning and complex analytics with clear, intuitive visualizations for KPI-specific insights<\/li>\n<li style=\"text-align:left\">Accelerate in-housing through robust support programs, training, and high adoption of transformation initiatives<\/li>\n<\/ul>\n<p align=\"left\">\u201cTo us, this recognition reflects the strong partnerships we\u2019ve built with our clients,\u201d added Mike Finnerty, SVP of US Marketing Solutions at TransUnion. \u201cWe work side by side to solve tough challenges and make data more meaningful.\u201d<\/p>\n<p align=\"left\">Through the TruAudience suite, TransUnion delivers data-driven insights that connect analytics to action, helping businesses plan, measure, and optimize with confidence.<\/p>\n<p align=\"left\">Learn more about TransUnion\u2019s recognition in the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KCVseK8T2sk5iaPq_SEukgJCZlvL2R02mRaNjfCnoXdCUIxWTpVIb25i93pRYTKFx5LMyuCZjzrSGZc8Lpw1zR6nt56VYvEAE-xLIYdO1Tbz97jDccEktapvo-sH3HOjYJu6oF3DECpb5RcYVc_GtZBXIzVyU7Jhzp23RD3evSuHqmZPqtfNmdA4F3d19Sy_RiTESaaN-Q18cyJyq3sZdFORi77MvfY7vDeQrRdplkbWlw9rE8xVG2i1Tjpp3tU-uIdE5C3Gm0S-92NYgLMDbxkhBv7UDUixvW8NuCKuuZXZ3Oetku5d9Jo-jAWm8Zrt\" rel=\"nofollow\" target=\"_blank\"><u>Gartner Magic Quadrant<\/u><\/a> and its <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pi7IPhQxufVhCi2MTue1K7eJgPrbBJywyWbZhB2cTSWTHFqfNg5hP5IJA3ExIhpxgj924GNf_y73j6dGSe6MoQWtV3SErPevJyb7jI-fI9A3y0pZmgS49SsgSd-LYJIMSl2U0vAtDgwpU1QaWfLoFK2x_vR39u0Ec4yvNWjHyNdx0ZUhAEt6KgfzHpyupAlSxeFZukEyVxZmTXTOgYA73kUE8Y2tnjzhcXXA-kBBr0hOEryWtmTj8Pcn5gXeNixPhQsXDWbmNSByGJkL2XSLG8z8U-vS_EhKc1ON6I-RKtmo_q5PY-L_svFArJKmZauwfRjoCnz18JnLS2yKps6Hkw==\" rel=\"nofollow\" target=\"_blank\"><u>TruAudience analytics solutions<\/u><\/a>.<\/p>\n<p align=\"left\">\n        <em>GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/em><br \/>\n        <em>Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/em>\n      <\/p>\n<p align=\"left\">\n        <strong>About TransUnion (NYSE: TRU) <\/strong><br \/>\n        <br \/>TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good<sup>\u00ae<\/sup> \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4Y0zhVQ8AjOyDib0WskrTn-atT3jWVN-GFAte7BobGZ2jVf75bDKMZt6wBpiCwuYvYhvqc2tHD9noTRpjrUN4EiRjTkt-LHoJqXSrOII9uACiEcytlSbxEooDrpi3T_E\" rel=\"nofollow\" target=\"_blank\"><u>http:\/\/www.transunion.com\/business<\/u><\/a><\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:12%;width:12%;min-width:12%;vertical-align: top\">\n            <strong>Contact<\/strong>\n          <\/td>\n<td style=\"max-width:88%;width:88%;min-width:88%;vertical-align: top\">Dave Blumberg<br \/>TransUnion<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top\">\n            <strong>E-mail<\/strong>\n          <\/td>\n<td style=\"vertical-align: top\">david.blumberg@transunion.com<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top\">\n            <strong>Telephone<\/strong>\n          <\/td>\n<td style=\"vertical-align: top\">312-972-6646<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top\">\u00a0<\/td>\n<td style=\"vertical-align: top\">\u00a0<\/td>\n<\/tr>\n<\/table>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3ODM3OSM3MjcxODA2IzIwMDk4NzQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YTI4ZTZkN2YtYzMzNy00OGMxLWI5OWUtMjMwMmFkYTRjMzc1LTEwMjE0NDctMjAyNS0xMS0xOS1lbg==\/tiny\/TransUnion.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recognition reflects TransUnion\u2019s \u2018Completeness of Vision\u2019 and \u2018Ability to Execute\u2019 CHICAGO, Nov. 19, 2025 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) has been named a Leader in the\u00a0Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the second consecutive year. Gartner evaluates providers based on their \u2018Completeness of Vision\u2019 and \u2018Ability to Execute.\u2019 \u201cWe feel strongly that being named a Leader for the second year in a row validates the impact of what we\u2019re building,\u201d said Brian Silver, EVP of Global Marketing Solutions at TransUnion. \u201cOur investment in technology and focus on innovation are helping clients turn insight into action and drive measurable performance.\u201d TruAudience\u2019s MMM capabilities enable brands and agencies to: Use unified, SaaS-based tools for advanced MMM, attribution, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-911481","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Recognition reflects TransUnion\u2019s \u2018Completeness of Vision\u2019 and \u2018Ability to Execute\u2019 CHICAGO, Nov. 19, 2025 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) has been named a Leader in the\u00a0Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the second consecutive year. Gartner evaluates providers based on their \u2018Completeness of Vision\u2019 and \u2018Ability to Execute.\u2019 \u201cWe feel strongly that being named a Leader for the second year in a row validates the impact of what we\u2019re building,\u201d said Brian Silver, EVP of Global Marketing Solutions at TransUnion. \u201cOur investment in technology and focus on innovation are helping clients turn insight into action and drive measurable performance.\u201d TruAudience\u2019s MMM capabilities enable brands and agencies to: Use unified, SaaS-based tools for advanced MMM, attribution, &hellip; Continue reading &quot;TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T12:22:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3ODM3OSM3MjcxODA2IzIwMDk4NzQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions\",\"datePublished\":\"2025-11-19T12:22:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\\\/\"},\"wordCount\":493,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTU3ODM3OSM3MjcxODA2IzIwMDk4NzQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\\\/\",\"name\":\"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/","og_locale":"en_US","og_type":"article","og_title":"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions - Market Newsdesk","og_description":"Recognition reflects TransUnion\u2019s \u2018Completeness of Vision\u2019 and \u2018Ability to Execute\u2019 CHICAGO, Nov. 19, 2025 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) has been named a Leader in the\u00a0Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the second consecutive year. Gartner evaluates providers based on their \u2018Completeness of Vision\u2019 and \u2018Ability to Execute.\u2019 \u201cWe feel strongly that being named a Leader for the second year in a row validates the impact of what we\u2019re building,\u201d said Brian Silver, EVP of Global Marketing Solutions at TransUnion. \u201cOur investment in technology and focus on innovation are helping clients turn insight into action and drive measurable performance.\u201d TruAudience\u2019s MMM capabilities enable brands and agencies to: Use unified, SaaS-based tools for advanced MMM, attribution, &hellip; Continue reading \"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/","og_site_name":"Market Newsdesk","article_published_time":"2025-11-19T12:22:02+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3ODM3OSM3MjcxODA2IzIwMDk4NzQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions","datePublished":"2025-11-19T12:22:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/"},"wordCount":493,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3ODM3OSM3MjcxODA2IzIwMDk4NzQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-named-a-leader-in-the-2025-gartner-magic-quadrant-for-marketing-mix-modeling-solutions\/","name":"TransUnion Named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Marketing Mix Modeling Solutions - 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