{"id":910882,"date":"2025-11-17T10:54:27","date_gmt":"2025-11-17T15:54:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pega-named-a-leader-in-real-time-interaction-management-software-by-independent-research-firm\/"},"modified":"2025-11-17T10:54:27","modified_gmt":"2025-11-17T15:54:27","slug":"pega-named-a-leader-in-real-time-interaction-management-software-by-independent-research-firm","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pega-named-a-leader-in-real-time-interaction-management-software-by-independent-research-firm\/","title":{"rendered":"Pega Named a Leader in Real-Time Interaction Management Software by Independent Research Firm"},"content":{"rendered":"

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Pega Named a Leader in Real-Time Interaction Management Software by Independent Research Firm<\/b><\/p>\n

\nPega Customer Decision Hub and Pega Customer Engagement Blueprint earned top scores in ‘Current Offering’ and ‘Strategy’ categories<\/p>\n

WALTHAM, Mass.–(BUSINESS WIRE<\/a>)–Pegasystems Inc.<\/a> (NASDAQ: PEGA), The Enterprise Transformation Company\u2122, today announced Forrester Research named Pega a Leader in The Forrester Wave\u2122: Real-Time Interaction Management Software (RTIMS), Q4 2025 report<\/a> (1). Pega earned top scores in both the \u2018Current Offering\u2019 and \u2018Strategy\u2019 categories, and received the highest scores possible in 25 of the 28 total evaluation criteria.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251117606312\/en\/<\/a><\/p>\n

\"The<\/p>\n

The Forrester Wave\u2122: Real-Time Interaction Management Software, Q4 2025<\/p>\n<\/div>\n

\nThe report explains, \u201cPega\u2019s Customer Decision Hub (CDH) is a centralized RTIMS platform that reinforces Pega\u2019s vision for center-out enterprise transformation,\u201d and that \u201cPegasystems dominates the RTIMS market with its vision for enterprise deployments focused on customer value realization as a critical business driver.\u201d On its capabilities, Forrester\u2019s evaluation says, \u201cPega excels at cross-functional decisioning and orchestration. Its enterprise data integration and real-time AI model execution optimize both customer experiences and business goals.\u201d<\/p>\n

\nAccording to the Forrester report, \u201cReference customers universally recounted using Pega for consistent real-time decisions across digital and human-assisted channels, with strong adoption for marketing, sales, and service use cases. They boasted significant uplift in both engagement and efficiency, praised Pega\u2019s flexibility and transparency, and articulated plans to use Pega Customer Engagement Blueprint to accelerate ideation, scale personalization, and help navigate the solution\u2019s complexity. Pegasystems is a Customer Favorite in this evaluation.\u201d<\/p>\n

\nUltimately, the Forrester evaluation concluded Pega\u2019s profile with, \u201cPegasystems is the top choice for enterprises ready to supercharge their customer-obsessed growth engines with NBA and NBX decisioning capabilities.\u201d<\/p>\n

\nPega was among the seven most significant RTIMS providers evaluated for the report, and received the highest scores possible in the following \u2018Current Offering\u2019 criteria: customer journey analytics, AI workbench and governance, predictive AI, generative AI, real-time decisioning, inbound digital orchestration, outbound digital orchestration, contact center orchestration, customer strategy optimization, business performance optimization, customer data integration, and enterprise integration and usability, among others. Pega also received the highest scores possible in all \u2018Strategy\u201d criteria, including vision, innovation, roadmap, partner ecosystem, pricing flexibility and transparency, community, and supporting services and offerings.<\/p>\n

\nForrester evaluated Pega Customer Decision Hub\u2122<\/a>, an always-on \u2018brain\u2019 providing centralized AI across all customer touchpoints to optimize interactions and maximize customer value. Its predictive analytics and customer decision management helps enable enterprises to surface insights and adapt quickly, recommending hyper-personalized next-best actions in real time. The evaluation also recognized Pega Customer Engagement Blueprint\u2122<\/a>, a collaborative, gen AI-powered design tool that helps marketing, customer experience, and AI practitioners transform customer engagement programs into modern, agent-driven experiences with precision, speed, and clarity.<\/p>\n

\nThis report is among Pega’s many recent analyst firm recognitions for its customer engagement, enterprise AI, and automation capabilities. Recently, Pega was recognized as a Leader in the Gartner\u00ae Magic Quadrant for Business Orchestration and Automation Technologies<\/a> (2), and the Gartner\u00ae Magic Quadrant for Process Mining Platforms 2025<\/a> (3). It was also named a Leader in The Forrester Wave\u2122: AI Decisioning Platforms, Q2 2025<\/a> (4). The Forrester Wave\u2122: Customer Relationship Management Software, Q1 2025<\/a> (5). For more background on these and additional analyst reports, visit www.pega.com\/analyst-reports<\/a>.<\/p>\n

Quotes & Commentary:
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<\/b>\u201cEnterprises are being bombarded with AI solutions promising to deliver real-time insights to better connect with customers, but most lack the intelligence, governance, and speed to make the right recommendations at the right time,\u201d said Dr. Rob Walker, general manager, 1:1 customer engagement, Pega. \u201cWe believe this latest recognition from Forrester is a testament to Pega\u2019s relentless focus on providing enterprise-grade solutions that consistently deliver exceptional customer experiences. With Pega Customer Decision Hub and Pega Blueprint, we\u2019re empowering organizations to harness AI-driven decisioning and orchestration across every channel to drive smarter engagement, greater agility, and transformative business outcomes.\u201d<\/p>\n

Supporting Resources:<\/b><\/p>\n