{"id":910822,"date":"2025-11-17T10:24:19","date_gmt":"2025-11-17T15:24:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/"},"modified":"2025-11-17T10:24:19","modified_gmt":"2025-11-17T15:24:19","slug":"paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/","title":{"rendered":"Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign"},"content":{"rendered":"<h2>\nThe new faces of CarMax prove that confidence isn\u2019t just for game day<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>RICHMOND, VA, Nov.  17, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vFL-HYqNAAXGmpEg6cF5plLkmd_Z13R8duv16mfcSk286LwJB9QzWandQb037f4RRUG_5DgTVD4-tOrV16_e4Q==\" rel=\"nofollow\" target=\"_blank\">CarMax<\/a>, Inc. (NYSE: KMX), the nation\u2019s largest retailer of used cars and the Official Auto Retailer of the NBA and WNBA, is back in the game with a new campaign and multi-year partnerships with basketball stars Paige Bueckers and Donovan Mitchell. In this next chapter of CarMax\u2019s \u201cWanna Drive?\u201d campaign, the two athletes bring their signature confidence off the court, showing how CarMax empowers every customer to buy or sell on their own terms.<\/p>\n<p>\n        <b>Key Takeaways:<\/b>\u00a0 <\/p>\n<p \/>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Star-Studded Lineup:<\/b> CarMax tips off multi-year partnerships with WNBA and NBA stars Paige Bueckers and Donovan Mitchell, bringing these players closer to fans through ads and event appearances.<\/li>\n<\/ul>\n<p \/>\n<p \/>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>In the Driver\u2019s Seat:<\/b> From Bueckers shopping online with help from CarMax\u2019s AI-powered virtual assistant Skye, and using express pickup, to Mitchell selling his car \u201cSpida style\u201d by scheduling a convenient at-home pickup, the new spots show how CarMax puts the customer in control.<\/li>\n<\/ul>\n<p \/>\n<p \/>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Courtside Champions: <\/b>CarMax keeps basketball and women\u2019s sports in the spotlight, highlighting athletes and their game-changing impact on and off the court.<\/li>\n<\/ul>\n<p \/>\n<p>\n        <b><br \/>\n          <u>New \u201cWanna Drive?\u201d Ad Spots<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>The new \u201cWanna Drive?\u201d spots from 72andSunny Los Angeles feature Bueckers and Mitchell bringing their own signature style and energy to the screen, alongside the new CarMax House Band introduced earlier this year. The campaign brings CarMax\u2019s seamless experience to life, and showcases how the company is reshaping the way customers approach buying and selling \u2013 making the process as effortless as Bueckers or Mitchell sinking a three-pointer. <\/p>\n<p>In Bueckers&#8217; spot, she shops for her next ride with help from CarMax\u2019s AI-powered virtual assistant, Skye, completing paperwork from her new home in Texas before finishing the process in person with express pickup. Meanwhile, Mitchell sells his car \u201cSpida style,\u201d receiving a quick online offer and scheduling an at-home pickup, a new offering CarMax recently rolled out to the majority of customers that allows them to sell their car and have it picked up from the comfort of their home or office. In both ads, the message is clear: the customer is always in the driver\u2019s seat. <\/p>\n<p>\u201cPartnering with CarMax is such an incredible opportunity,\u201d said Paige Bueckers. \u201cI\u2019ve always admired how CarMax celebrates WNBA athletes and ensures our personalities shine through their ads, so being part of that roster of basketball stars is such an honor. I loved that this campaign both celebrated my new life in Texas and showed how CarMax\u2019s technology and flexible options make buying a car so easy.\u201d<\/p>\n<p>\u201cI like taking control on the court, and the same goes for buying or selling a car,\u201d said Donovan Mitchell. \u201cCarMax lets customers do it all on their terms. And when the deal\u2019s done, find me a pair of drumsticks to celebrate the W with a solo!\u201d<\/p>\n<p>\n        <b><br \/>\n          <u>CarMax Deepens its Commitment to Sports<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>Over the years, CarMax commercials have become a fixture during NBA and WNBA broadcasts, winning over basketball fans with creative spots that showcase the personalities of their favorite players. Past campaigns have featured some of the game\u2019s biggest names, giving fans a glimpse into athletes\u2019 lives beyond the court.<\/p>\n<p>As the Official Auto Retailer of the NBA and WNBA and a longtime partner of both leagues, CarMax continues to strengthen its connection with basketball fans while championing the growth of women\u2019s sports. Since 2020, CarMax has scaled its commitment to women\u2019s sports more than tenfold and, as a WNBA Changemaker, has strategically supported initiatives to elevate the league and its athletes. CarMax also now serves as a presenting partner of Amazon\u2019s new show <i>NBA on Prime Pregame<\/i>, finding fresh ways to engage and connect with NBA fans.<\/p>\n<p>\u201cPaige and Donovan are more than elite athletes \u2013 they are cultural leaders whose talent, drive, and authenticity inspire their millions of fans,\u201d said Sarah Lane, CMO, CarMax. \u201cJust as these incredible athletes lead on the court with skill and confidence, CarMax is proud to deliver the most customer-centric car buying and selling experience in the industry. Together, we want to show what it looks like to drive the game, and put the customer in control.\u201d <\/p>\n<p>Starting today, the spots will premiere across linear sports (including ABC, CBS, ESPN) as well as Amazon Prime and Peacock. It will also extend to major platforms including YouTube, Meta and TikTok. <\/p>\n<p>Beyond the ad spots, Bueckers and Mitchell will be participating in personal appearances, community engagements and other activations that connect with fans and support the growth of basketball.<\/p>\n<p>The spots can be found <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tfNDSkEIrCgaOy4HOHkXjIQpWuD8tUHdb_letdWtKW-NvivgiFsBaEV1Xb0zDZovw9DF3P9O8ZraAMro6U_1WZnHgDw-LbJ6Ti8PP48v2mE=\" rel=\"nofollow\" target=\"_blank\">here<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tfNDSkEIrCgaOy4HOHkXjNS6JcYKljXDUIu_0pUPHRvKBetEVyb0sFHLFx70VXdodvTUVpngHx4rTmg_7XKj007KMICOsz_f1qs_GiC7Qic=\" rel=\"nofollow\" target=\"_blank\">here<\/a>.<\/p>\n<p>For more information and to sell, shop or browse for your next car, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vFL-HYqNAAXGmpEg6cF5pu0ibVWC0fMZKiX8nvPTBgpmUoydmA9v6_jGeUAcCFzSWopnl-RR-rNm5JZW2c19zg==\" rel=\"nofollow\" target=\"_blank\">CarMax.com<\/a>. <\/p>\n<p>\n        <b>About CarMax<\/b>\n      <\/p>\n<p \/>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">Founded more than 30 years ago, CarMax set out to fundamentally change the way people buy used cars \u2014 offering the honesty and transparency customers deserve. It was the original disruptor to introduce a true &#8220;no-haggle&#8221; car-buying model, setting a new standard for the industry.\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">Today, CarMax has grown into the nation&#8217;s largest retailer of used cars with more than 250 stores nationwide and more than 28,000 associates, and is proud to have been recognized for 21 consecutive years as one of the Fortune 100 Best Companies to Work For\u00ae. <\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">At CarMax, customers are in the driver\u2019s seat. Whether shopping online, in-store, or a combination of both, we make the process seamless and empowering \u2014 offering guidance at every step so you feel confident in your purchase.<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">CarMax gives customers the flexibility to buy a vehicle online and either pick it up quickly in-store through express pickup or have it delivered to their home or workplace with home delivery (available within a 60-mile radius of select stores).<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">CarMax offers a 10-day Money Back Guarantee so customers have plenty of time to decide if the car they buy is right for their life.<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">For customers trading in or selling, at CarMax, we\u2019ll buy your car even if you don\u2019t buy ours\u00ae. Get an online offer in two minutes or less; it\u2019s good for seven days to compare options. Track your car\u2019s estimated value over time with Offer Watch, with no purchase or sale required, and then sell the car and have it picked up from the comfort of your home or office with an at-home pickup (fee and restrictions may apply).<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Customers can shop CarMax&#8217;s nationwide inventory of more than 45,000 cars with upfront pricing, and have the option to ship to the customer\u2019s local store (fee and restrictions may apply), with no pressure to buy.<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">For more information, visit <a href=\"https:\/\/www.carmax.com\/\" rel=\"nofollow\" target=\"_blank\">CarMax.com<\/a>. <\/li>\n<\/ul>\n<p \/>\n<p \/>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachments<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/5117b941-452c-44b6-9532-9091f4411770\">Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign<\/a>\n        <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/c72a4ea1-3b8c-49d1-a6c5-ec3e2694ca98\">Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3Njc0MCM3MjY2OTk1IzIxODc5NTM=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YmUzZjU2YjctOTFhOS00YzBjLTlhZGUtYzc1MDBiMzUyOWI0LTExOTk1MDYtMjAyNS0xMS0xNy1lbg==\/tiny\/CarMax.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Public Relations\r\nCarMax\r\n(855) 887-2915\r\nPR@CarMax.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new faces of CarMax prove that confidence isn\u2019t just for game day RICHMOND, VA, Nov. 17, 2025 (GLOBE NEWSWIRE) &#8212; CarMax, Inc. (NYSE: KMX), the nation\u2019s largest retailer of used cars and the Official Auto Retailer of the NBA and WNBA, is back in the game with a new campaign and multi-year partnerships with basketball stars Paige Bueckers and Donovan Mitchell. In this next chapter of CarMax\u2019s \u201cWanna Drive?\u201d campaign, the two athletes bring their signature confidence off the court, showing how CarMax empowers every customer to buy or sell on their own terms. Key Takeaways:\u00a0 Star-Studded Lineup: CarMax tips off multi-year partnerships with WNBA and NBA stars Paige Bueckers and Donovan Mitchell, bringing these players closer to fans &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-910822","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The new faces of CarMax prove that confidence isn\u2019t just for game day RICHMOND, VA, Nov. 17, 2025 (GLOBE NEWSWIRE) &#8212; CarMax, Inc. (NYSE: KMX), the nation\u2019s largest retailer of used cars and the Official Auto Retailer of the NBA and WNBA, is back in the game with a new campaign and multi-year partnerships with basketball stars Paige Bueckers and Donovan Mitchell. In this next chapter of CarMax\u2019s \u201cWanna Drive?\u201d campaign, the two athletes bring their signature confidence off the court, showing how CarMax empowers every customer to buy or sell on their own terms. Key Takeaways:\u00a0 Star-Studded Lineup: CarMax tips off multi-year partnerships with WNBA and NBA stars Paige Bueckers and Donovan Mitchell, bringing these players closer to fans &hellip; Continue reading &quot;Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T15:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3Njc0MCM3MjY2OTk1IzIxODc5NTM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign\",\"datePublished\":\"2025-11-17T15:24:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\\\/\"},\"wordCount\":1143,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTU3Njc0MCM3MjY2OTk1IzIxODc5NTM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\\\/\",\"name\":\"Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign - 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(NYSE: KMX), the nation\u2019s largest retailer of used cars and the Official Auto Retailer of the NBA and WNBA, is back in the game with a new campaign and multi-year partnerships with basketball stars Paige Bueckers and Donovan Mitchell. In this next chapter of CarMax\u2019s \u201cWanna Drive?\u201d campaign, the two athletes bring their signature confidence off the court, showing how CarMax empowers every customer to buy or sell on their own terms. Key Takeaways:\u00a0 Star-Studded Lineup: CarMax tips off multi-year partnerships with WNBA and NBA stars Paige Bueckers and Donovan Mitchell, bringing these players closer to fans &hellip; Continue reading \"Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/","og_site_name":"Market Newsdesk","article_published_time":"2025-11-17T15:24:19+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3Njc0MCM3MjY2OTk1IzIxODc5NTM=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign","datePublished":"2025-11-17T15:24:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/"},"wordCount":1143,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU3Njc0MCM3MjY2OTk1IzIxODc5NTM=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/paige-bueckers-and-donovan-mitchell-take-the-wheel-in-carmaxs-wanna-drive-campaign\/","name":"Paige Bueckers and Donovan Mitchell Take the Wheel in CarMax\u2019s \u201cWanna Drive?\u201d Campaign - 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