{"id":910594,"date":"2025-11-17T07:15:13","date_gmt":"2025-11-17T12:15:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\/"},"modified":"2025-11-17T07:15:13","modified_gmt":"2025-11-17T12:15:13","slug":"omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\/","title":{"rendered":"Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe United States continues to dominate the global media and entertainment industry, generating 39% of all revenues &#8211; a $430 billion share of the $1.1 trillion worldwide market according to the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fadvance-your-business%2Fmedia-and-entertainment%2Ftv-and-online-video-intelligence-service&amp;esheet=54359078&amp;newsitemid=20251117273854&amp;lan=en-US&amp;anchor=latest+forecast+from+Omdia&amp;index=1&amp;md5=2734540f86c1ef955c5ce29316a05167\">latest forecast from Omdia<\/a>. The US also leads every major streaming segment: 53% of global subscription video on demand (SVOD) revenues ($181 billion), 80% of free ad-supported TV (FAST) revenues ($6 billion), and 70% of connected TV advertising ($48 billion).<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251117273854\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251117273854\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251117273854\/en\/2645881\/4\/USA_is_the_most_ME_market.jpg\" alt=\"The USA is the most important M&amp;E market in the world\" \/><\/p>\n<p style=\"font-size:85%\">The USA is the most important M&amp;E market in the world<\/p>\n<\/div>\n<p>\nAt the same time, Korean content has become the world\u2019s most-watched non-English programming, with Korean titles consistently appearing in Netflix\u2019s global Top 10 lists.<\/p>\n<p>\nSpeaking at the recent KFAST New York event, hosted by the Korean Ministry of Science and ICT and KAIT, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fmaria-rua-aguete&amp;esheet=54359078&amp;newsitemid=20251117273854&amp;lan=en-US&amp;anchor=Maria+Rua+Aguete%2C+Head+of+Media+%26amp%3B+Entertainment+at+Omdia&amp;index=2&amp;md5=09c31678ca1bcf053202c6496757faba\">Maria Rua Aguete, Head of Media &amp; Entertainment at Omdia<\/a>, highlighted how these two forces are converging.<\/p>\n<p>\n\u201cThe US is the world\u2019s largest FAST market, and Korean content is the most in-demand non-English content globally,\u201d said Rua Aguete. \u201cBringing them together isn\u2019t just strategic &#8211; it\u2019s a multi-billion-dollar opportunity.<\/p>\n<p>\n\u201cPlatforms are actively seeking premium, high-engagement programming. Korean FAST channels have the audience, the global appeal, and the momentum to win in the US market.\u201d<\/p>\n<p>\nWith the US driving FAST growth and Korea leading the global content wave, the opportunity for Korean FAST channels in America is now at its strongest point yet.<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.com&amp;esheet=54359078&amp;newsitemid=20251117273854&amp;lan=en-US&amp;anchor=Omdia&amp;index=3&amp;md5=edbbe41238843420ea183273c42d7070\">Omdia<\/a>, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251117273854r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251117273854\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251117273854\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact: <\/b><a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States United Kingdom North America Asia Pacific South Korea Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Entertainment Other Technology Audio\/Video Other Entertainment Networks Internet Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251117273854\/en\/2645881\/3\/USA_is_the_most_ME_market.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The USA is the most important M&amp;E market in the world<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251117273854\/en\/2526440\/3\/ITTOmdia-Logo-Grad-Indigo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels LONDON&#8211;(BUSINESS WIRE)&#8211; The United States continues to dominate the global media and entertainment industry, generating 39% of all revenues &#8211; a $430 billion share of the $1.1 trillion worldwide market according to the latest forecast from Omdia. The US also leads every major streaming segment: 53% of global subscription video on demand (SVOD) revenues ($181 billion), 80% of free ad-supported TV (FAST) revenues ($6 billion), and 70% of connected TV advertising ($48 billion). This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251117273854\/en\/ The USA is the most important M&amp;E market in the world At the same time, Korean content has become the world\u2019s most-watched non-English programming, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-910594","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels LONDON&#8211;(BUSINESS WIRE)&#8211; The United States continues to dominate the global media and entertainment industry, generating 39% of all revenues &#8211; a $430 billion share of the $1.1 trillion worldwide market according to the latest forecast from Omdia. The US also leads every major streaming segment: 53% of global subscription video on demand (SVOD) revenues ($181 billion), 80% of free ad-supported TV (FAST) revenues ($6 billion), and 70% of connected TV advertising ($48 billion). This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251117273854\/en\/ The USA is the most important M&amp;E market in the world At the same time, Korean content has become the world\u2019s most-watched non-English programming, &hellip; Continue reading &quot;Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T12:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251117273854\/en\/2645881\/4\/USA_is_the_most_ME_market.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels\",\"datePublished\":\"2025-11-17T12:15:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\\\/\"},\"wordCount\":393,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251117273854\\\/en\\\/2645881\\\/4\\\/USA_is_the_most_ME_market.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\\\/\",\"name\":\"Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels - 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The US also leads every major streaming segment: 53% of global subscription video on demand (SVOD) revenues ($181 billion), 80% of free ad-supported TV (FAST) revenues ($6 billion), and 70% of connected TV advertising ($48 billion). This press release features multimedia. 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