{"id":910552,"date":"2025-11-17T07:01:09","date_gmt":"2025-11-17T12:01:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/essity-selects-niq-as-primary-data-insights-provider-for-north-america\/"},"modified":"2025-11-17T07:01:09","modified_gmt":"2025-11-17T12:01:09","slug":"essity-selects-niq-as-primary-data-insights-provider-for-north-america","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/essity-selects-niq-as-primary-data-insights-provider-for-north-america\/","title":{"rendered":"Essity Selects NIQ as Primary Data &amp; Insights Provider for North America"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Essity Selects NIQ as Primary Data &amp; Insights Provider for North America<\/b><\/p>\n<p class=\"bwalignc\"><b>NIQ\u2019s omnichannel coverage, technology and category expertise to empower Essity\u2019s growth and innovation<\/b><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Essity, a global leader in hygiene and health, today announced that Essity has selected NIQ as its primary provider for point-of-sale and consumer intelligence solutions across the U.S., becoming Essity\u2019s main North American data and insights supplier. This move aligns Essity\u2019s U.S. business with its global organization, establishing a unified, holistic relationship with NIQ across all regions. Together, Essity and NIQ will deliver a consistent, world-class approach to data, analytics, technology, and innovation.<\/p>\n<p>\nThe Essity-NIQ collaboration equips Essity with industry-leading data and analytics, enabling deeper insights into shopper behavior and market trends across both online and offline channels. NIQ\u2019s forward looking approach, including advanced omnichannel coverage, robust shopper panels, and eCommerce visibility, were key to the selection process and will help Essity optimize its strategy and drive growth. With a unified, cloud-based platform and AI-driven insights, Essity will benefit from streamlined data integration and enhanced decision-making, positioning the company to lead in health and hygiene innovation.<\/p>\n<p>\n\u201cNIQ\u2019s omnichannel coverage, cloud-based technology, and deep expertise in our core categories across North America will help us unlock new insights, accelerate our digital transformation, and deliver greater value to our customers and communities,\u201d commented Thiago Porto Icassati, General Manager, North America, Essity.<\/p>\n<p>\nThrough this partnership, Essity will gain the tools and insights needed to anticipate consumer trends, unlock new growth avenues, and strengthen its leadership in health and hygiene categories.<\/p>\n<p>\n\u201cOur expanded collaboration with Essity underscores NIQ\u2019s unwavering commitment to delivering end-to-end value to our clients and bringing manufacturers closer to the consumer,\u201d said Liz Buchanan, President of NIQ North America. \u201cBy integrating Essity\u2019s leadership in hygiene and health with NIQ\u2019s industry capabilities, insights, and the Full View\u2122 of their consumers, we\u2019re empowering smarter decisions and driving sustainable business growth.\u201d<\/p>\n<p><b>About Essity<\/b><\/p>\n<p>\nEssity is a leading global hygiene and health company headquartered in Stockholm, Sweden, with U.S. headquarters in Philadelphia, PA. Essity operates in approximately 150 countries, serving more than one billion people worldwide with essential hygiene and health products. Its U.S. consumer brands include TENA (Adult Incontinence) and Saba (Feminine Care), with a strong focus on sustainability, innovation, and community engagement. Essity employs approximately 36,000 people worldwide and ranks among the top 50 largest FMCG companies globally. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.essity.com%2F&amp;esheet=54357727&amp;newsitemid=20251117017162&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.essity.com%2F&amp;index=1&amp;md5=a966b0a7aeeb4dbec8d81704efa24fb7\">https:\/\/www.essity.com\/<\/a><\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world\u2019s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights\u2014delivered with advanced analytics through state-of-the-art platforms\u2014NIQ delivers the Full View\u2122. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54357727&amp;newsitemid=20251117017162&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=44005d117083b72e6ec2f054fa78bc84\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2025 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><b>Forward-Looking Statements Disclaimer<\/b><\/p>\n<p>\nThis press release contains forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts,\u201d \u201cwill\u201d and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251117017162r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251117017162\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251117017162\/en\/<\/a><\/span><\/p>\n<p>\nNIQ North America Communications:<br \/>\n<br \/>Heather Robinson<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Heather.robinson@nielseniq.com\">Heather.Robinson@nielseniq.com<\/a><\/p>\n<p>\nEssity North America Communications:<br \/>\n<br \/>Margo Kiefer<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Margo.Kiefer@essity.com\">Margo.Kiefer@essity.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Illinois<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Analytics Fintech Professional Services<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251117017162\/en\/2643356\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Essity Selects NIQ as Primary Data &amp; Insights Provider for North America NIQ\u2019s omnichannel coverage, technology and category expertise to empower Essity\u2019s growth and innovation CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Essity, a global leader in hygiene and health, today announced that Essity has selected NIQ as its primary provider for point-of-sale and consumer intelligence solutions across the U.S., becoming Essity\u2019s main North American data and insights supplier. This move aligns Essity\u2019s U.S. business with its global organization, establishing a unified, holistic relationship with NIQ across all regions. Together, Essity and NIQ will deliver a consistent, world-class approach to data, analytics, technology, and innovation. The Essity-NIQ collaboration equips Essity with industry-leading data and analytics, enabling &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/essity-selects-niq-as-primary-data-insights-provider-for-north-america\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Essity Selects NIQ as Primary Data &amp; Insights Provider for North America&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-910552","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essity Selects NIQ as Primary Data &amp; Insights Provider for North America - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/essity-selects-niq-as-primary-data-insights-provider-for-north-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essity Selects NIQ as Primary Data &amp; Insights Provider for North America - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Essity Selects NIQ as Primary Data &amp; Insights Provider for North America NIQ\u2019s omnichannel coverage, technology and category expertise to empower Essity\u2019s growth and innovation CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Essity, a global leader in hygiene and health, today announced that Essity has selected NIQ as its primary provider for point-of-sale and consumer intelligence solutions across the U.S., becoming Essity\u2019s main North American data and insights supplier. This move aligns Essity\u2019s U.S. business with its global organization, establishing a unified, holistic relationship with NIQ across all regions. Together, Essity and NIQ will deliver a consistent, world-class approach to data, analytics, technology, and innovation. 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