{"id":910485,"date":"2025-11-16T21:03:08","date_gmt":"2025-11-17T02:03:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-fmcg-e-commerce-measurement-across-southeast-asia\/"},"modified":"2025-11-16T21:03:08","modified_gmt":"2025-11-17T02:03:08","slug":"niq-expands-fmcg-e-commerce-measurement-across-southeast-asia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-fmcg-e-commerce-measurement-across-southeast-asia\/","title":{"rendered":"NIQ Expands FMCG E-commerce Measurement Across Southeast Asia"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwlistdisc { list-style-type: disc }\n.bwpadl0 { padding-left: 0px }\n.bwsinglebottom { border-bottom: solid black 1pt }\n.bwtablemarginb { margin-bottom: 10px }\n.bwtopsingle { border-top: solid black 1pt }\n.bwvertalignt { vertical-align: top }\n.bwwidth100 { width: 100% }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ Expands FMCG E-commerce Measurement Across Southeast Asia<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDelivers a comprehensive and accurate view of FMCG e-commerce performance.<\/p>\n<\/li>\n<li>\nFully aligned with NIQ\u2019s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline channels.<\/p>\n<\/li>\n<li>\nNow available in Indonesia, Singapore, and Thailand &#8211; with additional Southeast Asian markets planned for 2026.<\/p>\n<\/li>\n<\/ul>\n<p>SINGAPORE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NIQ) (NYSE: NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. Developed specifically for the fast-moving consumer goods (FMCG) industry, the solution empowers brands and retailers with a single, harmonized view of e-commerce sales performance, complementing NIQ\u2019s Retail Measurement Service (RMS) for offline markets.<\/p>\n<p>\nAccording to NIQ, by 2030, 30% of all FMCG retail sales in Asia are projected to come from e-commerce. The channel\u2019s growth is accelerating as consumers increasingly blend online and offline shopping behaviors &#8211; researching products online before purchasing in stores or discovering items in-store and completing the transaction digitally. Over the past five years, Southeast Asia\u2019s FMCG e-commerce market has doubled in size and is expected to double again within the next five years. A significant share of this momentum is driven by Thailand, Vietnam, and the Philippines, among the world\u2019s fastest-growing e-commerce markets, while Indonesia remains the region\u2019s anchor, accounting for more than half of Southeast Asia\u2019s total online FMCG sales. Collectively, the region now represents the third-largest e-commerce market globally, underscoring its role as a strategic growth hub for FMCG manufacturers and retailers.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td colspan=\"5\" class=\"bwvertalignt bwpadl0 bwsinglebottom\" rowspan=\"1\">\n<p class=\"bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p class=\"bwalignc\"><i>\u201cWith e-commerce\u2019s continued growth in Southeast Asia, brands need more than surface-level insights\u2014they need higher accuracy, higher coverage, and harmonized data that gives a true view of FMCG performance across channels,\u201d said <b>Josh Morgan, APAC E-commerce Lead, NIQ<\/b>. \u201cNIQ\u2019s E-commerce Measurement does exactly that: it helps businesses identify opportunities early, act with confidence, and grow smarter in one of the world\u2019s most dynamic digital markets.\u201d<\/i><\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td colspan=\"5\" class=\"bwvertalignt bwpadl0 bwtopsingle\" rowspan=\"1\">\n<p class=\"bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><b>An RMS-Aligned View of FMCG Online Performance<\/b><\/p>\n<p>\nNIQ E-commerce Measurement provides an integrated, RMS-aligned view of FMCG e-commerce performance by combining:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTrusted ePOS data from NIQ\u2019s Retail Measurement Service (RMS) \u2014 NIQ\u2019s flagship solution that tracks market share, sales, distribution, pricing, and promotion effectiveness across FMCG categories. RMS provides the most complete and trusted retail data, enabling clients to assess product availability, measure sales performance, and identify new trade opportunities, which tracks offline retail sales and market share across global FMCG categories.<\/p>\n<\/li>\n<li>\nValidated alternative data sources from non-cooperating online retailers, ensuring robust visibility into digital performance.<\/p>\n<\/li>\n<li>\nAdvanced modeling powered by NIQ\u2019s Data Science team, applying machine learning and expert validation.<\/p>\n<\/li>\n<li>\nMonthly refreshed insights through NIQ Discover\u2014a holistic, intuitive analytics platform that unifies NIQ\u2019s retail and e-commerce data assets in one place. NIQ Discover provides a single access point to view what\u2019s happening across markets and understand why, enabling users to configure their own analytics, visualize insights easily, and make confident, data-driven decisions locally or globally.<\/p>\n<\/li>\n<\/ul>\n<p><b>Why It Matters<\/b><\/p>\n<p>\nNIQ\u2019s enhanced solution is the only FMCG e-commerce measurement in Southeast Asia fully aligned with RMS standards, providing clients with a consistent framework for measuring performance across the full retail spectrum. This alignment allows businesses to evaluate growth opportunities, compare brand and category performance, and make decisions backed by unified metrics.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nE-commerce Leaders: Gain RMS-aligned accuracy into FMCG brand and competitor performance- empowering bold, trusted, data-backed strategic decisions.<\/p>\n<\/li>\n<li>\nInsights Leaders: Simplify omnichannel reporting with consistent RMS definitions.<\/p>\n<\/li>\n<li>\nCategory Managers: Identify category shifts and emerging online growth patterns faster.<\/p>\n<\/li>\n<li>\nSales Leaders: Strengthen retailer partnerships using verified, comparable data through NIQ Discover.<\/p>\n<\/li>\n<\/ul>\n<p><b>NIQ\u2019s Competitive Edge<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nUnmatched Accuracy: Harmonizes RMS ePOS and validated alternative data to deliver trusted, market-aligned FMCG measurement.<\/p>\n<\/li>\n<li>\nUnrivaled Coverage: Tracks FMCG categories across major e-commerce channels and retailers in Southeast Asia.<\/p>\n<\/li>\n<li>\nOmnichannel Advantage: Provides a unified RMS-aligned view of in-store and online sales through NIQ Discover.<\/p>\n<\/li>\n<li>\nGrowth Partnership: Supported by NIQ\u2019s local experts to turn insights into measurable action.<\/p>\n<\/li>\n<\/ul>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NIQ)<b \/>is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world&#8217;s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights\u2014delivered with advanced analytics through state-of-the-art platforms\u2014NIQ delivers the Full View\u2122.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54356627&amp;newsitemid=20251116684875&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=1&amp;md5=f5754b1b808a1b94c7912da9ef9029ba\">www.niq.com<\/a>.<\/p>\n<p><b>Forward-Looking Statement<\/b><\/p>\n<p>\nThis press release may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts,\u201d and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\n\u00a9 2025 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251116684875r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251116684875\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251116684875\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Liza Martija<br \/>\n<br \/>Communications Lead, APAC<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:liza.martija@nielseniq.com\">liza.martija@nielseniq.com<\/a><\/p>\n<p>\n\u00a0<\/p>\n<p><b>KEYWORDS:<\/b> Singapore Southeast Asia Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Home Goods Fashion Retail Artificial Intelligence Online Retail Luxury Electronic Commerce Discount\/Variety Professional Services Department Stores Technology Digital Marketing Data Analytics Office Products Public Relations\/Investor Relations Marketing Other Retail Communications Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251116684875\/en\/2641299\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Expands FMCG E-commerce Measurement Across Southeast Asia Delivers a comprehensive and accurate view of FMCG e-commerce performance. Fully aligned with NIQ\u2019s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline channels. Now available in Indonesia, Singapore, and Thailand &#8211; with additional Southeast Asian markets planned for 2026. SINGAPORE&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NIQ) (NYSE: NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. Developed specifically for the fast-moving consumer goods (FMCG) industry, the solution empowers brands and retailers with a single, harmonized view of e-commerce sales performance, complementing NIQ\u2019s Retail Measurement Service (RMS) for offline markets. According to NIQ, by 2030, 30% of all FMCG retail &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-fmcg-e-commerce-measurement-across-southeast-asia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Expands FMCG E-commerce Measurement Across Southeast Asia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-910485","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Expands FMCG E-commerce Measurement Across Southeast Asia - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-fmcg-e-commerce-measurement-across-southeast-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Expands FMCG E-commerce Measurement Across Southeast Asia - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Expands FMCG E-commerce Measurement Across Southeast Asia Delivers a comprehensive and accurate view of FMCG e-commerce performance. Fully aligned with NIQ\u2019s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline channels. Now available in Indonesia, Singapore, and Thailand &#8211; with additional Southeast Asian markets planned for 2026. SINGAPORE&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NIQ) (NYSE: NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. Developed specifically for the fast-moving consumer goods (FMCG) industry, the solution empowers brands and retailers with a single, harmonized view of e-commerce sales performance, complementing NIQ\u2019s Retail Measurement Service (RMS) for offline markets. 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Fully aligned with NIQ\u2019s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline channels. Now available in Indonesia, Singapore, and Thailand &#8211; with additional Southeast Asian markets planned for 2026. SINGAPORE&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NIQ) (NYSE: NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. Developed specifically for the fast-moving consumer goods (FMCG) industry, the solution empowers brands and retailers with a single, harmonized view of e-commerce sales performance, complementing NIQ\u2019s Retail Measurement Service (RMS) for offline markets. 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