{"id":908960,"date":"2025-11-12T11:57:52","date_gmt":"2025-11-12T16:57:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/"},"modified":"2025-11-12T11:57:52","modified_gmt":"2025-11-12T16:57:52","slug":"alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/","title":{"rendered":"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">SEATTLE<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 12, 2025<\/span><\/span> \/PRNewswire\/ &#8212; The Alaska Air Group board of directors has elected four leaders into senior positions across Alaska Airlines and Horizon Air, <span class=\"xn-location\">Alaska&#8217;s<\/span> wholly-owned regional carrier. These appointments place proven leaders at the helm of critical operational functions across Air Group&#8217;s airlines, reinforcing the company&#8217;s commitment to safety, care and operational excellence.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2820514\/Nathan_Engel.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2820514\/Nathan_Engel.jpg\" title=\"Nathan Engel\" alt=\"Nathan Engel\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The leaders and their new roles, effective this month are:<\/p>\n<ul type=\"disc\">\n<li>\n          <span class=\"xn-person\">Nathan Engel<\/span>, who has been elected vice president of maintenance operations at Alaska Airlines<\/li>\n<li>\n          <span class=\"xn-person\">Carlos Zendejas<\/span>, who has been promoted to senior vice president of operations at Horizon Air<\/li>\n<li>Ch\u00e9ri Ruger, who has been promoted to vice president of people, labor relations and inflight operations at Horizon Air<\/li>\n<li>\n          <span class=\"xn-person\">Baron Converse<\/span>, who has been promoted to vice president of maintenance and engineering at Horizon Air<\/li>\n<\/ul>\n<p>\n        <b><br \/>\n          <span class=\"xn-person\">Nathan Engel<\/span> \u2013 Vice President of Maintenance Operations at Alaska Airlines<\/b>\n      <\/p>\n<p>As <span class=\"xn-location\">Alaska&#8217;s<\/span> vice president of maintenance operations, Engel will manage the long-term strategy and financial performance of the airline&#8217;s maintenance operations workgroup, leading a team of technicians and other maintenance professionals and overseeing safety and reliability efforts. \u00a0<\/p>\n<p>Engel&#8217;s 37-year career in the industry includes decades in maintenance and engineering leadership, with deep experience at <span class=\"xn-location\">Alaska<\/span> and Horizon. For the last year, he has served as the vice president of maintenance and engineering at Horizon. Prior to Horizon, Engel served in executive maintenance and operations roles at both <span class=\"xn-location\">Alaska<\/span> and Horizon, responsible for strategic and operational leadership for line, heavy and on-call maintenance, maintenance control and quality control. He also worked for Amazon and, most recently, for Hawaiian Airlines as senior manager of maintenance in <span class=\"xn-location\">Seattle<\/span>. He is also a veteran of the U.S. Air Force.<\/p>\n<p>&#8220;Nathan&#8217;s extensive knowledge will be critical as we continue work to integrate <span class=\"xn-location\">Alaska&#8217;s<\/span> and Hawaiian&#8217;s processes,&#8221; said <span class=\"xn-person\">Jason Berry<\/span>, <span class=\"xn-location\">Alaska<\/span> chief operating officer. &#8220;His expertise in commercial aviation maintenance and relentless focus on maintenance&#8217;s critical role in ensuring safety and reliability will be pivotal. Nathan is also a phenomenal people leader who cares deeply about his teams. His leadership will be essential in bringing the teams at <span class=\"xn-location\">Alaska<\/span> and Hawaiian together over the next few years.&#8221;<\/p>\n<p>\n        <span class=\"xn-person\">John Wiitala<\/span> will serve in a newly-created role as vice president of technical operations, overseeing the airline&#8217;s engineering, quality systems and material management needs. The division of Engel and Wiitala&#8217;s roles aligns with industry best practice, with both leaders reporting to Berry.<\/p>\n<p>\n        <b><br \/>\n          <span class=\"xn-person\">Carlos Zendejas<\/span> \u2013 Senior Vice President of Horizon Air Operations<\/b>\n      <\/p>\n<p>In his expanded role as senior vice president of operations at Horizon Air, Zendejas will oversee flight operations, maintenance and engineering and station operations for Alaska Air Group&#8217;s wholly-owned regional carrier.<\/p>\n<p>Zendejas is a 35-year industry veteran who spent 22 years in the U.S. Air Force. During his more than 20 years at Air Group, he has held a variety of positions with increasing responsibility. Prior to joining Horizon in 2017, Zendejas served as Alaska Airlines&#8217; <span class=\"xn-location\">Seattle<\/span> base chief pilot, responsible for the day-to-day operations and performance of more than 1,000 pilots. He was promoted to Horizon vice president of flight operations in 2020.<\/p>\n<p>\n        <b>Ch\u00e9ri Ruger \u2013 Vice President of People, Labor Relations and Inflight Operations at Horizon Air<\/b>\n      <\/p>\n<p>As Horizon&#8217;s vice president of people, labor relations and inflight operations, Ruger will continue to set the long-term strategy of people and labor relations initiatives to support Horizon&#8217;s business objectives. In this newly created role, she will also be responsible for overseeing more than 600 flight attendants, leading the operational and financial performance of the workgroup.<\/p>\n<p>Ruger&#8217;s career at Horizon Air began nearly 25 years ago as a flight attendant. Since then, she&#8217;s held roles with increasing responsibility in HR supporting airport operations, customer service, inflight and maintenance and engineering. Ruger also supported McGee Air Services as the managing director of human resources where she directed the core HR functions, scaling to support 2,000 employees within a five-year period of rapid growth and expansion. Most recently, Ruger served as the managing director of people and labor relations at Horizon Air.<\/p>\n<p>\n        <b><br \/>\n          <span class=\"xn-person\">Baron Converse<\/span> \u2013 Vice President of Maintenance and Engineering at Horizon Air<\/b>\n      <\/p>\n<p>Converse will succeed Engel as the vice president of maintenance and engineering at Horizon Air and will be responsible for the long-term strategy and daily operational execution of the regional carrier&#8217;s maintenance organization. His team of senior leaders and technical professionals are responsible for line maintenance operations, airframe\/component\/engine maintenance, quality assurance, maintenance planning, engineering and reliability, fleet projects and stores and distribution.<\/p>\n<p>Celebrating a more than 30-year career at the airline, Converse joined Horizon Air in 1994 as an airframe and powerplant technician. Prior to this promotion, he served as the managing director of maintenance operations and the director of line maintenance and planning.<\/p>\n<p>&#8220;Horizon is in truly capable hands with these leaders,&#8221; said <span class=\"xn-person\">Andy Schneider<\/span>, CEO and President of Horizon Air. &#8220;Carlos, Ch\u00e9ri and Baron are exceptional aviation professionals who understand the complexity of our regional operation while also providing steady and caring leadership to the more than 3,600 Horizon employees.&#8221;<\/p>\n<p>\n        <b><br \/>\n          <u>About Alaska Air Group <br \/><\/u><br \/>\n        <\/b>Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in <span class=\"xn-location\">Seattle<\/span>, <span class=\"xn-location\">Honolulu<\/span>, <span class=\"xn-location\">Portland<\/span>, Anchorage, <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">San Diego<\/span> and <span class=\"xn-location\">San Francisco<\/span>. We deliver remarkable care as we fly our guests to more than 140 destinations throughout <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Latin America<\/span>, <span class=\"xn-location\">Asia<\/span> and the Pacific. We&#8217;ll serve <span class=\"xn-location\">Europe<\/span> beginning in spring 2026. Guests can book travel at\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4556060-1&amp;h=3411960970&amp;u=https%3A%2F%2Fwww.alaskaair.com%2F&amp;a=alaskaair.com\" target=\"_blank\" rel=\"nofollow\">alaskaair.com<\/a> and\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4556060-1&amp;h=3579598030&amp;u=https%3A%2F%2Fwww.hawaiianairlines.com%2F&amp;a=hawaiianairlines.com\" target=\"_blank\" rel=\"nofollow\">hawaiianairlines.com<\/a>. <span class=\"xn-location\">Alaska<\/span> is a member of the <b>one<\/b>world alliance, with Hawaiian scheduled to join <b>one<\/b>world in spring 2026. With <b>one<\/b>world and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4556060-1&amp;h=805493314&amp;u=https%3A%2F%2Fwww.alaskaair.com%2Fatmosrewards&amp;a=Atmos+Rewards\" target=\"_blank\" rel=\"nofollow\">Atmos Rewards<\/a>. Learn more about what&#8217;s happening at <span class=\"xn-location\">Alaska<\/span> and Hawaiian at <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4556060-1&amp;h=4175392251&amp;u=https%3A%2F%2Fnews.alaskaair.com%2F&amp;a=news.alaskaair.com\" target=\"_blank\" rel=\"nofollow\">news.alaskaair.com<\/a>.\u00a0Alaska Air Group is traded on the New York Stock Exchange (NYSE) as &#8220;ALK.&#8221;<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2820513\/Carlos_Zendejas.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2820513\/Carlos_Zendejas.jpg\" title=\"Carlos Zendejas\" alt=\"Carlos Zendejas\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2820512\/Cheri_Ruger.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2820512\/Cheri_Ruger.jpg\" title=\"Ch\u00e9ri Ruger\" alt=\"Ch\u00e9ri Ruger\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2820515\/Baron_Converse.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2820515\/Baron_Converse.jpg\" title=\"Baron Converse\" alt=\"Baron Converse\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=SF22141&amp;sd=2025-11-12\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations-302612643.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations-302612643.html<\/a><\/p>\n<p>SOURCE  Alaska Airlines<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=SF22141&amp;Transmission_Id=202511120900PR_NEWS_USPR_____SF22141&amp;DateId=20251112\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire SEATTLE , Nov. 12, 2025 \/PRNewswire\/ &#8212; The Alaska Air Group board of directors has elected four leaders into senior positions across Alaska Airlines and Horizon Air, Alaska&#8217;s wholly-owned regional carrier. These appointments place proven leaders at the helm of critical operational functions across Air Group&#8217;s airlines, reinforcing the company&#8217;s commitment to safety, care and operational excellence. The leaders and their new roles, effective this month are: Nathan Engel, who has been elected vice president of maintenance operations at Alaska Airlines Carlos Zendejas, who has been promoted to senior vice president of operations at Horizon Air Ch\u00e9ri Ruger, who has been promoted to vice president of people, labor relations and inflight operations at Horizon Air Baron Converse, who &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-908960","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire SEATTLE , Nov. 12, 2025 \/PRNewswire\/ &#8212; The Alaska Air Group board of directors has elected four leaders into senior positions across Alaska Airlines and Horizon Air, Alaska&#8217;s wholly-owned regional carrier. These appointments place proven leaders at the helm of critical operational functions across Air Group&#8217;s airlines, reinforcing the company&#8217;s commitment to safety, care and operational excellence. The leaders and their new roles, effective this month are: Nathan Engel, who has been elected vice president of maintenance operations at Alaska Airlines Carlos Zendejas, who has been promoted to senior vice president of operations at Horizon Air Ch\u00e9ri Ruger, who has been promoted to vice president of people, labor relations and inflight operations at Horizon Air Baron Converse, who &hellip; Continue reading &quot;Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T16:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2820514\/Nathan_Engel.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations\",\"datePublished\":\"2025-11-12T16:57:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\\\/\"},\"wordCount\":1000,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2820514\\\/Nathan_Engel.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\\\/\",\"name\":\"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/","og_locale":"en_US","og_type":"article","og_title":"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations - Market Newsdesk","og_description":"PR Newswire SEATTLE , Nov. 12, 2025 \/PRNewswire\/ &#8212; The Alaska Air Group board of directors has elected four leaders into senior positions across Alaska Airlines and Horizon Air, Alaska&#8217;s wholly-owned regional carrier. These appointments place proven leaders at the helm of critical operational functions across Air Group&#8217;s airlines, reinforcing the company&#8217;s commitment to safety, care and operational excellence. The leaders and their new roles, effective this month are: Nathan Engel, who has been elected vice president of maintenance operations at Alaska Airlines Carlos Zendejas, who has been promoted to senior vice president of operations at Horizon Air Ch\u00e9ri Ruger, who has been promoted to vice president of people, labor relations and inflight operations at Horizon Air Baron Converse, who &hellip; Continue reading \"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/","og_site_name":"Market Newsdesk","article_published_time":"2025-11-12T16:57:52+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2820514\/Nathan_Engel.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations","datePublished":"2025-11-12T16:57:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/"},"wordCount":1000,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2820514\/Nathan_Engel.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-air-group-announces-executive-appointments-and-promotions-within-alaska-airlines-and-horizon-air-operations\/","name":"Alaska Air Group Announces Executive Appointments and Promotions within Alaska Airlines and Horizon Air Operations - 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