Eligible U.S. small businesses are invited to apply for one of the initial 250 grants through the Amex Shop Small Grants Program<\/i><\/p>\n
On November 29 \u2013 the 16th<\/sup> Small Business Saturday \u2013 American Express will donate an additional $1 to fund additional grants for every purchase made using an eligible American Express Card at a small business on the Shop Small Map<\/i><\/p>\n NEW YORK–(BUSINESS WIRE<\/a>)– This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251111146438\/en\/<\/a><\/p>\n \nAccording to a new 2025 American Express Shop Small Impact Study,1 <\/sup>this holiday season 86% of consumers say they are likely to Shop Small \u2013 either in person or online \u2013 including 89% of Millennials and Gen Z. On average, small business owners expect nearly 20% of their annual revenue to come from sales on Small Business Saturday alone.<\/p>\n Strengthening Communities Through the Amex Shop Small Grants Program<\/b><\/p>\n \n\u201cSmall businesses are at the heart of every community \u2013 they bring people together, create opportunity, and give neighborhoods their unique character,\u201d said Jennifer Skyler, Chief Corporate Affairs Officer, American Express. \u201cThis year, in partnership with Main Street America, American Express is expanding our support with a new $5 million grant program and initiatives that inspire consumers and small businesses to join our longstanding Shop Small Movement. We\u2019re proud to continue backing the small business owners who make our communities stronger, not just on Small Business Saturday, but every day of the year.\u201d<\/p>\n \nAmerican Express and Main Street America, a nonprofit dedicated to strengthening local economies, are launching the new Amex Shop Small Grants Program<\/a>. Beginning November 29, eligible U.S. small businesses can apply for one of the initial 250 grants of $20,000 each to grow, innovate and support their local communities. Small businesses can find out more details here<\/a>. Terms apply.<\/p>\n \nTo further amplify the impact, American Express will donate an additional $1 to the grant program2<\/sup> for every purchase made using an eligible American Express Card3<\/sup> at qualifying small businesses on November 29 \u2013 Small Business Saturday. Card Members can view our Shop Small Map<\/a> to find qualifying small businesses in their communities4<\/sup>. American Express Cards are accepted at 99% of Merchants in the U.S.5<\/sup>; Card Members can check here<\/a> to confirm which local small businesses qualify.<\/p>\n Amplifying Small Business Stories with Keith Lee<\/b><\/p>\n \nThe 2025 American Express Shop Small Impact Study shows that 82% of small business owners have seen sales spike when content creators post about them, underscoring the growing role of digital storytelling and influencer partnerships in driving their success.1<\/sup><\/p>\n \nTo spotlight and uplift small businesses this holiday season, American Express has partnered with Keith Lee<\/a>, food critic and content creator with a reach of over nearly 20 million followers across social platforms, and small business advocate known for his authentic storytelling and passion for supporting local entrepreneurs. Through digital content and community-driven storytelling, Keith will help shine a light on small business owners who are driving culture, creativity, and connection in their communities.<\/p>\n \n\u201cI\u2019ve always believed that supporting small businesses can change lives, and partnering with American Express gives me the opportunity to help even more people discover and uplift the entrepreneurs who make our neighborhoods special,\u201d said Keith Lee. \u201cSmall businesses are the heart of every community. They\u2019re where stories start, families gather, and people chase their dreams.”<\/p>\n Year-Round Support for Small Businesses<\/b><\/p>\n \nIn tandem with the company\u2019s \u201cMember Since\u201d campaign, Amex is introducing new customizable signage for small businesses, available for free, that allows merchants to proudly display how long they\u2019ve been \u201cIn Business Since.\u201d Through Neighborhood Champions, American Express also helps small businesses reach new customers, build meaningful connections, and strengthen their local presence. Eligible businesses can order free Shop Small signage for their storefronts, websites, and social channels, reinforcing that shopping small makes a big difference.<\/p>\n \nBusiness owners and small business Card Members can also visit Business Class<\/a>, the American Express platform with free educational resources and content to help business owners make the most of the day and beyond.<\/p>\n \nFor more information about Small Business Saturday visit ShopSmall.com<\/a>. To learn more about the Amex Shop Small Grants Program visit the program page<\/a>.<\/p>\n ABOUT AMERICAN EXPRESS<\/b><\/p>\n \nAmerican Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.<\/p>\n \nFounded in 1850 and headquartered in New York, American Express\u2019 brand is built on trust, security, and service, and a rich history of delivering innovation and Membership value for our customers. With over a hundred million merchant locations across our global network, we seek to provide the world\u2019s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations.<\/p>\n \nFor more information about American Express, visit americanexpress.com<\/a>, americanexpress.com\/en-us\/newsroom\/<\/a>, and ir.americanexpress.com<\/a>.<\/p>\n \nSource: American Express Company
\nSince creating Small Business Saturday in 2010, American Express (NYSE: AXP) has championed the small businesses that fuel America\u2019s local economies. This year, the company is introducing new initiatives \u2013 including a new $5 million Amex Shop Small Grants Program, a content partnership with creator and small business advocate Keith Lee, and free customized signage for small businesses \u2013 building on its long-standing commitment to help small businesses grow and support their communities year-round.<\/p>\n![\"\"](\"https:\/\/mms.businesswire.com\/media\/20251111146438\/en\/2640752\/4\/SB_Grants_Update_Shadow.jpg\")
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Location: United States<\/p>\n
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