{"id":908761,"date":"2025-11-12T10:09:51","date_gmt":"2025-11-12T15:09:51","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/newell-brands-highlights-customer-experience-center-to-strengthen-retail-partnerships-and-showcase-innovation\/"},"modified":"2025-11-12T10:09:51","modified_gmt":"2025-11-12T15:09:51","slug":"newell-brands-highlights-customer-experience-center-to-strengthen-retail-partnerships-and-showcase-innovation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/newell-brands-highlights-customer-experience-center-to-strengthen-retail-partnerships-and-showcase-innovation\/","title":{"rendered":"Newell Brands Highlights Customer Experience Center to Strengthen Retail Partnerships and Showcase Innovation"},"content":{"rendered":"

<\/p>\n

Newell Brands Highlights Customer Experience Center to Strengthen Retail Partnerships and Showcase Innovation<\/b><\/p>\n

Immersive space brings iconic brands to life through interactive experiences and retailer collaboration<\/i><\/p>\n

ATLANTA–(BUSINESS WIRE<\/a>)–
\nNewell Brands (NASDAQ: NWL), a leading global consumer goods company with a portfolio of iconic brands including Rubbermaid\u00ae, Sharpie\u00ae, Coleman\u00ae, Graco\u00ae, and Yankee Candle\u00ae, is spotlighting its Customer Experience Center (CEC) at its Hoboken, New Jersey office.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251112120841\/en\/<\/a><\/p>\n

\"Newell<\/p>\n

Newell Brands spotlights its Customer Experience Center, an immersive space where retail partners experience the company\u2019s innovation, insights, and brand storytelling firsthand.<\/p>\n<\/div>\n

\nThis new 12,000-square-foot space is designed to foster distinct, customer-centric, hands-on engagements for retail partners. The CEC features a dedicated product showroom that features consumer-led, proprietary products during consumer and shopper occasions. Retail partners can have personalized experiences at the CEC, which provides a superior retailer value proposition through shopper insights and access to innovation.<\/p>\n

\n\u201cThe Customer Experience Center reflects our commitment to investing in our retail partners and elevating how together we can make an impact with our shoppers,\u201d said Chris Peterson, President & CEO of Newell Brands. \u201cIt brings our corporate strategy to life, enabling deeper collaboration, showcasing our innovation and reinforcing the strength of our brands in a dynamic environment.\u201d<\/p>\n

\nAs a global company with domestic and international retail partners, Newell selected Hoboken as a strategic location for the CEC due to its accessibility and proximity to key markets, as well as the opportunity to maximize its current real estate footprint. The location offers easy domestic and international air travel access and direct train connections from New York City, one of the world\u2019s leading hubs for business, culture and innovation.<\/p>\n

Where Brands Come to Life<\/b><\/p>\n

\nRetail partners can explore the latest products through curated real-world vignettes, designed to reflect everyday shopper moments across categories such as food storage and kitchen, writing, outdoor and recreation, baby, and home fragrance. Whether it\u2019s the scent of a new candle or an outdoor gear demo, the experience is crafted to spark connections and light up everyday moments for shoppers.<\/p>\n

\n\u201cThe Customer Experience Center is a powerful physical expression of winning with shoppers through our retail partnerships,\u201d said Mike Hayes, Chief Commercial Officer at Newell Brands. \u201cIt\u2019s where we bring insight, strategic planning, execution and brand storytelling into one place. We have created a space that strengthens our ability to shape decisions with our retail partners by investing in more meaningful and productive engagement.\u201d<\/p>\n

An Experience Designed for Impact<\/b><\/p>\n

\nThe CEC is guided by a cross-functional team that curates and delivers high-impact visits. From itinerary planning to on-site execution, the team partners closely with Sales, Marketing and Brand leaders to tailor each experience to a retailer\u2019s unique goals.<\/p>\n

\nSince opening this year, the CEC has hosted several retail partners. Early feedback has been overwhelmingly positive. Retailer partners consistently noted the value of seeing product innovation in action, engaging in strategic discussions, and experiencing shopper moments in realistic, hands-on settings. Several have also shared that the CEC experience has been insightful, well-organized and tailored to their business needs.<\/p>\n

Features of the Customer Experience Center<\/b><\/p>\n