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- Partnership will transform how technology is delivered to tournaments around the globe, enabling personalised experiences and advancing sustainability goals<\/b><\/li>\n<\/ul>\n
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- Agentic AI streamlines tournament experiences, enabling data-driven operations<\/b><\/li>\n<\/ul>\n
Sizzle video <\/i>here<\/i><\/a><\/p>\n
SURREY, England–(BUSINESS WIRE<\/a>)–
\nThe DP World Tour and Amazon Web Services (AWS) today announced a strategic partnership that will see the world’s most comprehensive and broadly adopted cloud become the Official Cloud Provider of golf\u2019s global Tour.<\/p>\n\nLeveraging AWS\u2019s industry-leading AI infrastructure, the DP World Tour will roll-out a suite of solutions that combine real-time data with historical context to revolutionise the media, spectator and player experience.<\/p>\n
Enhancing and Personalising the Broadcast and Social Media Experience<\/b><\/p>\n
AWS Media Services<\/a> will be implemented to stream video and on-demand content to fans, allowing them to see fast-round compilations of selected players. New innovative experiences for fans watching on television and following on social media and the web will be developed using generative AI, including new data-driven insights and shot commentary with instantaneous language translation.<\/p>\n
\n\u201cBuilding an AI system that understands golf’s nuances is incredibly complex,\u201d said Nina Walsh, Global Leader, Industry Business Development for Media, Entertainment, Games, and Sports at AWS. “Imagine following a crucial shot on your mobile device and instantly understanding not just the distance, but the historical success rate, the impact of the wind, or how the player performs under pressure \u2013 all narrated in your preferred language. That’s the experience we want to deliver to every golf fan worldwide.”<\/p>\n
\nThe DP World Tour\u2019s extensive collection of assets will undergo a transformation through a new AI-powered Media Asset Management (MAM) system that automatically tags metadata. This will transform the Tour\u2019s massive content ecosystem into an intelligent, searchable archive that can instantly identify players, shots and key moments. This will enable new digital offerings for fans, with greater personalisation, so they can easily watch content about their favourite players.<\/p>\n
Keeping Spectators in the Know<\/b><\/p>\n
\nFor spectators, AWS will build an enhanced, second generation of the Tour\u2019s \u201cVirtual Twin\u201d product, which creates a digital replica of each golf course. Processing over 1 million data points per tournament, this technology goes beyond visualisations to combine historical data, current conditions and predictive analytics to provide a comprehensive look at each hole. This is shown on screens across the venue and on mobile devices, allowing fans to experience all the action from any hole, even if they are situated at the other side of the golf course.<\/p>\n
Streamlining Tournament Operations with Agentic AI<\/b><\/p>\n
\nFor DP World Tour operational teams, a new intelligence platform will process and analyse vast data sources in real-time, making sure that operational decisions \u2013 such as marshal deployments, optimising food and merchandise concessions, or advising fans of queue lengths and grandstand occupancy levels \u2013 are made with up-to-the-second information. Amazon Bedrock<\/a> and Amazon Quick Suite<\/a> will facilitate making this business intelligence accessible to everyone with new agentic experiences, helping the Tour gain the insights to make better data-driven decisions.<\/p>\n
Globalising the Intelligent Course Concept<\/b><\/p>\n
\nThe DP World Tour continues to build its \u201cTournament-As-A-Service\u201d vision, which aims to create truly intelligent golf courses that deliver a consistent, data-rich experience at every event for players, partners, media and fans. That vision will take a significant step forward from 2026, with tournament applications and data now integrated into AWS. This will allow for greater scalability and flexibility to deliver the Tournament-As-A-Service concept to a greater number of tournaments each season.<\/p>\n
\n\u201cA golf tournament is one of the most complex events to deliver in professional sport. Instead of a single stadium, we are building a smart city every week, often in remote locations,\u201d said Michael Cole, Chief Technology Officer at the DP World Tour. \u201cThat is then replicated in 26 different countries around the world, all with different infrastructure requirements. With our tournament services now hosted in AWS, we will be able to deliver a connected and intelligent course with greater consistency and reliability, wherever we are in the world.\u201d<\/p>\n
Making Tournaments More Sustainable<\/b><\/p>\n
\nSupporting the Tour\u2019s commitment to become net zero carbon by 2040, AWS will power \u201cGreen Drive Live,\u201d a new data platform to monitor and optimise energy, emissions, waste, water and logistics in real-time. The platform will use machine learning to predict and optimise future environmental performance by simulating different operational scenarios before events begin. A live emissions dashboard will also be displayed on screens at the venue and in the tournament app with real-time metrics.<\/p>\n
\nSince 2024, the DP World Tour has embarked on a programme to increase the number of television broadcasts that are produced remotely, which reduces the carbon footprint of each tournament by approximately 87 tonnes. AWS\u2019s live cloud production services will be further explored to increase the scale of the Tour\u2019s remote production roll-out.<\/p>\n
About AWS<\/b><\/p>\n
\nSince 2006, Amazon Web Services has been the world\u2019s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 120 Availability Zones within 38 geographic regions, with announced plans for 10 more Availability Zones and three more AWS Regions in Chile, the Kingdom of Saudi Arabia, and the AWS European Sovereign Cloud. Millions of customers\u2014including the fastest-growing startups, largest enterprises, and leading government agencies\u2014trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com<\/a>.<\/p>\n
About the DP World Tour<\/b><\/p>\n
\nThe DP World Tour is the main men\u2019s professional golf Tour of the European Tour group.<\/p>\n
\nOur 2025 global schedule features a minimum of 42 tournaments in 26 different countries across three distinct phases of the season: five \u2018Global Swings\u2019<\/b> from November 2024 to August 2025; the \u2018Back 9\u2019<\/b> from August 2025 to October 2025; and the \u2018DP World Tour Play-Offs\u2019<\/b>, comprising two consecutive Rolex Series events in November 2025.<\/p>\n
\nOverall, the 2025 season features five Rolex Series events \u2013 the premium category of events on the DP World Tour \u2013 and four Major Championships, all of which count towards the Race to Dubai Rankings, the Tour\u2019s season-long competition which concludes at the DP World Tour Championship in Dubai.<\/p>\n
\nDP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour\u2019s 50th season following its formation in 1972.<\/p>\n
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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251112216141\/en\/<\/a><\/span><\/p>\n
EUROPEAN TOUR GROUP COMMUNICATIONS
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- Agentic AI streamlines tournament experiences, enabling data-driven operations<\/b><\/li>\n<\/ul>\n
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