{"id":908528,"date":"2025-11-11T11:35:05","date_gmt":"2025-11-11T16:35:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\/"},"modified":"2025-11-11T11:35:05","modified_gmt":"2025-11-11T16:35:05","slug":"bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\/","title":{"rendered":"BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging<\/b><\/p>\n<p class=\"bwalignc\"><i>Revolutionizing Customer Engagement with Personalized, Secure, and Seamless Loyalty Experiences<\/i><\/p>\n<p>LONDON &amp; BEAVERTON, Ore.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fberobrewing.com%2F&amp;esheet=54356149&amp;newsitemid=20251111849236&amp;lan=en-US&amp;anchor=BERO+Brewing&amp;index=1&amp;md5=6d3914936546d6b0a77d2a46c3bb3833\">BERO Brewing<\/a>, a leading premium non-alcoholic beer brand, has partnered with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.digimarc.com%2F&amp;esheet=54356149&amp;newsitemid=20251111849236&amp;lan=en-US&amp;anchor=Digimarc+Corporation&amp;index=2&amp;md5=8b9cb2abbe552ce168dee46bd6e74e58\">Digimarc Corporation<\/a> (NASDAQ: DMRC), a pioneer in digital identity and authentication solutions, to launch a first-of-its-kind loyalty program. The partnership empowers BERO to deliver a seamless, fraud-resistant rewards experience across channels, deepening brand-consumer connections, driving retention, and positioning the brand for long-term growth.<\/p>\n<p><b>An Effortless Reward Experience<\/b><\/p>\n<p>\nUnlike traditional rewards programs that require customers to manually enter lengthy product codes to join, BERO uses Digimarc\u2019s intelligent connected packaging platform to enable instant participation via the simple scan of a QR code printed inside the connected packaging. After being authenticated using advanced analytics, each unique code is associated with a reward and passed to the loyalty program hosted by Rivo, which rewards customers for their loyalty with credits. \u201cThe result is a secure, dynamic, and frictionless experience that allows us to connect directly with customers, reward them wherever they shop, and enrich more lives worldwide,\u201d said John Herman, CEO and co-founder of BERO.<\/p>\n<p><b>Secure, Omnichannel Rewards Tracking and Redemption<\/b><\/p>\n<p>\nEach QR code in BERO\u2019s packaging is serialized, connected to the Digimarc Illuminate platform to confirm authenticity, and voids after being scanned, eliminating the risk of fraud or duplicate use. This system also removes the need for manual receipt handling, making redemption secure, scalable, simple, and accurate. This is vital, as members accrue loyalty credits for purchases at berobrewing.com, Amazon, Target, and other retailers. \u201cBy integrating the secure redemption process directly into product packaging, Digimarc enables BERO\u2019s program to function effortlessly across all sales channels. We\u2019re rewarding customers regardless of how or where they make a purchase,\u201d explained Herman. \u201cDigimarc is truly enabling us to make our loyalty program omnichannel.\u201d<\/p>\n<p><b>A Scalable, Secure Platform for Program Growth and Innovation<\/b><\/p>\n<p>\nDigimarc\u2019s intelligent connected packaging technology has enabled BERO to design a customized rewards system that brings BERO\u2019s vision for a game-changing, customer-first loyalty program to life\u2014one that combines innovation with exceptional experiences to build community and create meaningful customer connections. For example, paid BEROMASTER members can access:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFree shipping and 10% off every purchase<\/p>\n<\/li>\n<li>\nQ&amp;A sessions with co-founder Tom Holland<\/p>\n<\/li>\n<li>\nEarly access to product launches (e.g., Double Tasty West Coast IPA)<\/p>\n<\/li>\n<li>\nDouble credits during launch campaigns (e.g., June 2025 rollout)<\/p>\n<\/li>\n<li>\nQuarterly gifts for subscribers<\/p>\n<\/li>\n<li>\nInvitations to BERO community events (pub trivia, Emmy Squared dinners, Random Golf Clubs, Blade rides, and more)<\/p>\n<\/li>\n<\/ul>\n<p><b>The Future: Data-Driven Engagement and Growth<\/b><\/p>\n<p>\n\u201cWe are thrilled to support BERO in setting a new industry benchmark,\u201d said Ken Sickles, Digimarc\u2019s Chief Product Officer. \u201cBERO has redefined customer loyalty with an industry-first omnichannel program that rewards customers regardless of where they make purchases, cultivates lasting retention, and provides a frictionless experience while capturing valuable insights through connected and secure packaging.\u201d<\/p>\n<p>\nThe Digimarc platform\u2019s scalability and security ensure BERO can efficiently manage growth and differentiate itself in a competitive market. Looking ahead, BERO plans to expand the program with a Digimarc-powered direct communication channel, delivering personalized content, real-time engagement, and omnichannel experiences throughout the entire product lifecycle.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fget.digimarc.com%2Fdynamic-loyalty-and-rewards-programs&amp;esheet=54356149&amp;newsitemid=20251111849236&amp;lan=en-US&amp;anchor=Learn+more&amp;index=3&amp;md5=f78476d77c4ae01d6fda8b223d4fafb0\"><b>Learn more<\/b><\/a><b> about how Digimarc\u2019s connected packaging sets a new standard in loyalty and rewards programs.<\/b><\/p>\n<p><b>About BERO<\/b><\/p>\n<p>\nBorn in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you&#8217;re already chasing a life enriched\u2014we&#8217;re simply here to make it exceptional. Expect Nothing Less.<\/p>\n<p><b>About Digimarc<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.digimarc.com%2F&amp;esheet=54356149&amp;newsitemid=20251111849236&amp;lan=en-US&amp;anchor=Digimarc+Corporation&amp;index=4&amp;md5=68489af6fa27093d4fa6f2b11bb7b487\">Digimarc Corporation<\/a> (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what\u2019s real, protect what matters, and transact with confidence. Digimarc\u2019s solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today\u2019s AI-enabled threats. Trusted by the world\u2019s central banks to deter counterfeiting, we exist to protect truth in every interaction, spanning both the physical and digital worlds. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.digimarc.com%2F&amp;esheet=54356149&amp;newsitemid=20251111849236&amp;lan=en-US&amp;anchor=Digimarc.com&amp;index=5&amp;md5=8cc880e8979c7219381fa773b2c7a7a3\">Digimarc.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251111849236r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251111849236\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251111849236\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts:<br \/>\n<br \/><\/b><br \/>Wendy Renner<br \/>\n<br \/>Digimarc Corporation<br \/>\n<br \/>1 503-469-4800<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:wendy.renner@digimarc.com\">wendy.renner@digimarc.com<br \/>\n<\/a><\/p>\n<p>BERO PR<br \/>\n<br \/>5WPR<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:BERO@5WPR.COM\">BERO@5WPR.COM<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Oregon North America United States United Kingdom Europe Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Packaging Security Marketing Communications Manufacturing Food\/Beverage Data Management Retail Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251111849236\/en\/1721768\/3\/Digimarc_Logo_NEW.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging Revolutionizing Customer Engagement with Personalized, Secure, and Seamless Loyalty Experiences LONDON &amp; BEAVERTON, Ore.&#8211;(BUSINESS WIRE)&#8211;BERO Brewing, a leading premium non-alcoholic beer brand, has partnered with Digimarc Corporation (NASDAQ: DMRC), a pioneer in digital identity and authentication solutions, to launch a first-of-its-kind loyalty program. The partnership empowers BERO to deliver a seamless, fraud-resistant rewards experience across channels, deepening brand-consumer connections, driving retention, and positioning the brand for long-term growth. An Effortless Reward Experience Unlike traditional rewards programs that require customers to manually enter lengthy product codes to join, BERO uses Digimarc\u2019s intelligent connected packaging platform to enable instant participation via the simple scan of a QR code printed inside the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-908528","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging Revolutionizing Customer Engagement with Personalized, Secure, and Seamless Loyalty Experiences LONDON &amp; BEAVERTON, Ore.&#8211;(BUSINESS WIRE)&#8211;BERO Brewing, a leading premium non-alcoholic beer brand, has partnered with Digimarc Corporation (NASDAQ: DMRC), a pioneer in digital identity and authentication solutions, to launch a first-of-its-kind loyalty program. The partnership empowers BERO to deliver a seamless, fraud-resistant rewards experience across channels, deepening brand-consumer connections, driving retention, and positioning the brand for long-term growth. An Effortless Reward Experience Unlike traditional rewards programs that require customers to manually enter lengthy product codes to join, BERO uses Digimarc\u2019s intelligent connected packaging platform to enable instant participation via the simple scan of a QR code printed inside the &hellip; Continue reading &quot;BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T16:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251111849236r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging\",\"datePublished\":\"2025-11-11T16:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\\\/\"},\"wordCount\":813,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251111849236r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bero-brewing-delivers-omnichannel-customer-loyalty-experience-with-digimarcs-connected-packaging\\\/\",\"name\":\"BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc\u2019s Connected Packaging - 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The partnership empowers BERO to deliver a seamless, fraud-resistant rewards experience across channels, deepening brand-consumer connections, driving retention, and positioning the brand for long-term growth. 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