{"id":908377,"date":"2025-11-11T08:16:37","date_gmt":"2025-11-11T13:16:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/auto-and-property-insurers-will-need-to-maximize-retention-efforts-to-stay-competitive-in-2026\/"},"modified":"2025-11-11T08:16:37","modified_gmt":"2025-11-11T13:16:37","slug":"auto-and-property-insurers-will-need-to-maximize-retention-efforts-to-stay-competitive-in-2026","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/auto-and-property-insurers-will-need-to-maximize-retention-efforts-to-stay-competitive-in-2026\/","title":{"rendered":"Auto and Property Insurers Will Need to Maximize Retention Efforts to Stay Competitive in 2026"},"content":{"rendered":"

\nTransUnion annual outlook report identifies growth opportunities in commercial lines via digital experiences and cybersecurity offerings
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CHICAGO, Nov. 11, 2025 (GLOBE NEWSWIRE) — The coming year may pose challenges to insurers that are outside their control, such as economic uncertainty and weather catastrophes. However, there are several steps they can take to improve customer retention, which has fallen in 2025, according to TransUnion\u2019s (NYSE: TRU) latest analysis.<\/p>\n

The research includes a survey of consumers\u2019 attitudes and plans for managing their property and auto insurance policies over the coming year. These findings and many more insights on moderating rates and profitability are included in TransUnion\u2019s 2026 Trends and Outlook Report<\/a>.<\/p>\n

\u201cThe landscape in 2026 will continue to be increasingly competitive, especially for auto policy growth,\u201d said Patrick Foy, senior director of strategic planning for TransUnion\u2019s Insurance business. \u201cUsing targeted marketing to speak to consumers about what they value most will create a significant advantage.\u201d<\/p>\n

TransUnion\u2019s research supports this notion. Among the top reasons consumers would more likely stay with their current auto insurance provider, included: proactive outreach about premium discounts; contacting customers prior to renewal regarding any rate increases; and having a well-known brand. Gen Z and Millennials were more drawn toward brand strength, while Gen X and Baby Boomers indexed higher in valuing proactive outreach.<\/p>\n

The report also found that carriers can boost loyalty by communicating through the right channels. Younger customers remain more receptive to email while Baby Boomers favor the phone or person-to-person interaction. Telephone is still preferred across generations for handling claims\u2014so AI chat and app-based updates should augment, not replace, live support.\u00a0<\/p>\n

Insurers should also consider proactive outreach to address customers\u2019 curiosity about cost savings.
The top changes consumers anticipate making to their insurance needs within the next 12 months are:\u00a0<\/p>\n