{"id":908365,"date":"2025-11-11T08:13:09","date_gmt":"2025-11-11T13:13:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zebra-study-87-of-retailers-believe-gen-ai-to-have-significant-impact-on-loss-prevention\/"},"modified":"2025-11-11T08:13:09","modified_gmt":"2025-11-11T13:13:09","slug":"zebra-study-87-of-retailers-believe-gen-ai-to-have-significant-impact-on-loss-prevention","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zebra-study-87-of-retailers-believe-gen-ai-to-have-significant-impact-on-loss-prevention\/","title":{"rendered":"Zebra Study: 87% of Retailers Believe Gen AI to Have Significant Impact on Loss Prevention"},"content":{"rendered":"

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Zebra Study: 87% of Retailers Believe Gen AI to Have Significant Impact on Loss Prevention<\/b><\/p>\n

Retailers are relying on automation and AI to address shrinkage, inventory challenges and demand for seamless retail experiences as shopper satisfaction continues to decline<\/i><\/p>\n

LINCOLNSHIRE, Ill.–(BUSINESS WIRE<\/a>)–Zebra Technologies Corporation<\/a> (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today unveiled the findings of its 18th Annual Global Shopper Study<\/a>. The research shows Gen AI and automation solutions emerging as critical tools, with 87% of retail leaders citing their importance in loss prevention efforts.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251111760504\/en\/<\/a><\/p>\n

\n\u201cRetail\u2019s future belongs to those who connect the physical and digital worlds through intelligent workflows,\u201d said Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies. \u201cWith AI, automation, and improved workflows, retailers can reduce loss and deliver the fast, seamless, and personalized experiences that today\u2019s shoppers demand.\u201d<\/p>\n

\nThe data indicates shopper satisfaction levels have dipped for the second consecutive year, declining to 79% for in-store and 73% for online experiences compared to 81% and 79% respectively last year, and 85% for both in 2023.<\/p>\n

\nThe research also highlights a shift in shopper priorities. While increasingly drawn to convenience, speed, and value, nearly eight-in-ten shoppers prioritize discounts and promotions as inflation pressures persist. At the same time, consumers demand operational excellence, expressing frustration with out-of-stocks, locked-up products or a lack of self-checkout lanes.<\/p>\n

Connecting Frontline Teams with Advanced Technology<\/b><\/p>\n

\nRetailers increasingly recognize the important role of technology in enhancing the shopping experience as delays in accessing information hinder associates and disrupt service. According to the study, 88% of associates report challenges in obtaining timely assistance or information, up from 82% last year.<\/p>\n

\nProviding the right technology alleviates stress and boosts job satisfaction. Eighty-seven percent of surveyed associates believe effective tools make their work more enjoyable and less stressful while helping them provide better service to customers. Plus, 90% believe the right technology helps them complete tasks faster. Discover more insights behind this data in this blog post<\/a>.<\/p>\n

Optimizing Inventory and Mitigating Shrinkage Remain Priorities<\/b><\/p>\n

\nInventory challenges continue to impact shopper satisfaction and retailer profitability. While improvement is evident year-over-year (52% in 2025 vs 57% in 2024), more than half of shoppers reported leaving stores without all the items they intended to purchase, often due to out-of-stocks or difficulties locating products.<\/p>\n

\nRetailers acknowledge these gaps, with 84% of decision-makers citing real-time inventory synchronization as a top priority for their organizations. In fact, many of them plan to implement advanced technologies such as computer vision (57%), RFID (54%) and Gen AI (51%) over the next five years as they are viewed as essential tools for improving inventory visibility and reducing shrinkage.<\/p>\n

Boosting Revenue and Profitability with Improved Workflows<\/b><\/p>\n

\nImproving inventory management also has a positive impact on retailers\u2019 bottom line. Based on a recent research study<\/a> from Zebra in collaboration with Oxford Economics titled, \u201cImpact of Intelligent Operations,\u201d retailers achieved up to 1.8-percentage-point increases in revenue growth and profitability through improvements in their prioritized workflow of inventory management.<\/p>\n

\nAccording to the Global Shopper Study, retail decision-makers recognize the importance of making these improvements to drive online and in-store sales. Optimizing inventory processes jumped nine percentage points (38% in 2025 vs 29% in 2024) as the leading way retailers believe they can boost profits from online orders.<\/p>\n

\nInventory optimization also ranked in the top three for in-store profitability drivers at 38%, topped by automation for more real-time inventory visibility (39%) and in-store digital ads and retail media networks which rose to 43% from 37% last year. Zebra recently acquired<\/a> Elo which provides solutions that retailers use to build their own retail media networks and enhance the customer experience.<\/p>\n

\n\u201cShoppers want more than transactions \u2013 they want meaningful connections and frictionless experiences,\u201d added Guiste. \u201cWith the right technology and a commitment to continuous improvement, retailers can build trust, drive loyalty, and stay competitive in an evolving retail landscape.\u201d<\/p>\n

\nSome of the latest solutions from Zebra improve inventory visibility, associate productivity and loss prevention while those from Elo expand in-store engagement and digital media capabilities:<\/p>\n