{"id":907583,"date":"2025-11-10T17:33:56","date_gmt":"2025-11-10T22:33:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-lands-at-ulta-beauty-mexico-expanding-accessibility-to-the-best-of-beauty-for-every-eye-lip-and-face\/"},"modified":"2025-11-10T17:33:56","modified_gmt":"2025-11-10T22:33:56","slug":"e-l-f-lands-at-ulta-beauty-mexico-expanding-accessibility-to-the-best-of-beauty-for-every-eye-lip-and-face","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-lands-at-ulta-beauty-mexico-expanding-accessibility-to-the-best-of-beauty-for-every-eye-lip-and-face\/","title":{"rendered":"e.l.f. Lands at ULTA Beauty Mexico, Expanding Accessibility to the Best of Beauty for Every Eye, Lip, and Face"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>e.l.f. Lands at ULTA Beauty Mexico, Expanding Accessibility to the Best of Beauty for Every Eye, Lip, and Face<\/b><\/p>\n<p class=\"bwalignc\"><i>e.l.f.\u2019s presence is growing following successful market launch in 2024<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico, marking the next step of its partnership with the retailer. Beginning today, November 10, 2025, beauty enthusiasts in Mexico can explore the best of e.l.f. Cosmetics and e.l.f. SKIN at all ULTA Beauty stores across the country and on the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ulta.com.mx%2F%3Fsrsltid%3DAfmBOopGKG0WrfWRVCDu-J1LxM9-wOqedivqlPuYc5TgR_tW_IPDZ0IG&amp;esheet=54355038&amp;newsitemid=20251109144964&amp;lan=en-US&amp;anchor=retailer%26%238217%3Bs+e-commerce+platform&amp;index=1&amp;md5=616a60538791cb3fb9fc5a5f5df4c7c2\">retailer\u2019s e-commerce platform<\/a>.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251109144964\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251109144964\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251109144964\/en\/2638037\/4\/102524_elf_SL_PG_Family_055_FOCUS-STACK_358_w2_IGF.jpg\" alt=\"e.l.f. continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico<\/p>\n<\/div>\n<p>\nAmong the most anticipated products from the e.l.f. Cosmetics and e.l.f. SKIN portfolios that will delight the community are:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Power Grip Primer: <\/b>A holy grail gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear\n<\/li>\n<li><b>Halo Glow Liquid Filter:<\/b> A viral, multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect\n<\/li>\n<li><b>Glow Reviver Lip Oil Glimmer:<\/b> An ultra-shiny lip oil that intensely nourishes, hydrates, and enhances lips with a touch of shimmer and radiance\n<\/li>\n<li><b>Sheer For It Blush Tint:<\/b> A value-driven, buildable, multi-purpose blush tint with a hydrating, watery texture for a long-lasting, translucent stain\n<\/li>\n<li><b>Holy Hydration! Thirst Burst Drops:<\/b> Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time\n<\/li>\n<li><b>Holy Hydration! Makeup Melting Cleansing Balm: <\/b>A best-selling, solid cleansing balm that melts into a luxurious oil to easily melt away makeup\n<\/li>\n<\/ul>\n<p>\n&#8220;Launching e.l.f. at ULTA Beauty in Mexico is a milestone moment for both companies,&#8221; said Jennie Laar, Senior Vice President and Chief Commercial Officer, e.l.f. Beauty. &#8220;e.l.f. and ULTA are kindred spirits in our shared mission to make beauty accessible to all through the lenses of affordability and availability. We\u2019re thrilled to join forces in a market with incredible opportunity, bringing premium-quality products to our community at exceptional value.&#8221;<\/p>\n<p>\nWith this launch, e.l.f. will be available in all ULTA Beauty locations across Mexico as the retailer grows its own footprint throughout the country.<\/p>\n<p><b>About e.l.f. Beauty<\/b><\/p>\n<p>\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, are led by purpose, driven by results and elevated by superpowers, offering e.l.f. clean and vegan products. e.l.f. Beauty proudly stands as the first beauty company with Fair Trade Certified\u2122 facilities. With a kind heart at the center of e.l.f.\u2019s ethos, the company donates at least 2% of the prior year\u2019s profits to organizations that make positive impacts. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.elfbeauty.com%2F&amp;esheet=54355038&amp;newsitemid=20251109144964&amp;lan=en-US&amp;anchor=www.elfbeauty.com&amp;index=2&amp;md5=85e4040799cf82fb4954c37249d57a3a\">www.elfbeauty.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251109144964r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251109144964\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251109144964\/en\/<\/a><\/span><\/p>\n<p>\nLaura Cosgrave<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lcosgrave@elfbeauty.com\">lcosgrave@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Latin America North America United States Mexico Central America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Online Retail Department Stores<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251109144964\/en\/2638037\/3\/102524_elf_SL_PG_Family_055_FOCUS-STACK_358_w2_IGF.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251109144964\/en\/2637930\/3\/e.l.f._Beauty_Logo_Large_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Lands at ULTA Beauty Mexico, Expanding Accessibility to the Best of Beauty for Every Eye, Lip, and Face e.l.f.\u2019s presence is growing following successful market launch in 2024 OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico, marking the next step of its partnership with the retailer. Beginning today, November 10, 2025, beauty enthusiasts in Mexico can explore the best of e.l.f. Cosmetics and e.l.f. SKIN at all ULTA Beauty stores across the country and on the retailer\u2019s e-commerce platform. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251109144964\/en\/ e.l.f. continues to expand its e.l.f.iverse with its official &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-lands-at-ulta-beauty-mexico-expanding-accessibility-to-the-best-of-beauty-for-every-eye-lip-and-face\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Lands at ULTA Beauty Mexico, Expanding Accessibility to the Best of Beauty for Every Eye, Lip, and Face&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-907583","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. 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Lands at ULTA Beauty Mexico, Expanding Accessibility to the Best of Beauty for Every Eye, Lip, and Face e.l.f.\u2019s presence is growing following successful market launch in 2024 OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico, marking the next step of its partnership with the retailer. Beginning today, November 10, 2025, beauty enthusiasts in Mexico can explore the best of e.l.f. Cosmetics and e.l.f. SKIN at all ULTA Beauty stores across the country and on the retailer\u2019s e-commerce platform. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251109144964\/en\/ e.l.f. continues to expand its e.l.f.iverse with its official &hellip; Continue reading &quot;e.l.f. 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Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico, marking the next step of its partnership with the retailer. Beginning today, November 10, 2025, beauty enthusiasts in Mexico can explore the best of e.l.f. Cosmetics and e.l.f. SKIN at all ULTA Beauty stores across the country and on the retailer\u2019s e-commerce platform. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251109144964\/en\/ e.l.f. continues to expand its e.l.f.iverse with its official &hellip; Continue reading \"e.l.f. 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