NYC Institutions Honor the Rockettes with <\/span>Custom Exhibits, Merch and Food Items to Commemorate the Centennial<\/span><\/b><\/p>\n Sixth Avenue Outside Radio City Music Hall Renamed \u201cRockettes Way\u201d<\/i><\/b><\/p>\n Current and Former Rockettes \u201cKicked Off\u201d the 2025 Christmas Spectacular<\/i> by Kicking Together on \u201cRockettes Way\u201d<\/b><\/p>\n NEW YORK–(BUSINESS WIRE<\/a>)– \nEarlier this morning, the New York City Department of Transportation unveiled a new street sign on Sixth Avenue outside Radio City Music Hall to commemorate the Rockettes\u2122 and their lasting contribution to the City. Now through November 21, Sixth Avenue from 50th<\/sup> street to 51st<\/sup> street will be known as \u201cRockettes Way.\u201d As part of this morning\u2019s unveiling, current and former Rockettes from throughout the decades came together for a very special New York moment \u2013 kicking to \u201cNew York, New York\u201d on \u201cRockettes Way.\u201d\n<\/p>\n \n\u201cThe Rockettes have contributed to our city\u2019s allure and served as a true New York City institution, bringing together generations of people each holiday season for the past 100 years,\u201d said New York City Mayor Eric Adams<\/b>. \u201cToday, we are proud to honor their centennial anniversary by temporarily renaming the street in front of Radio City Music Hall as \u2018Rockettes Way. Congratulations to the Rockettes on 100 years of high kicks, sold-out shows, and making New York City shine a little brighter every holiday season.\u201d\n<\/p>\n \nInside Radio City, audiences attending the 2025 Christmas Spectacular <\/i>will have access to unique onsite costume exhibits and activations that celebrate the history and legacy of this incredible line of women, as well as custom food and beverage items. And around New York City, the Rockettes have partnered with some of the most iconic cultural institutions \u2013 the Empire State Building, the Museum of Broadway, Serendipity 3, Magnolia Bakery \u2013 and some of the world\u2019s most iconic brands \u2013 Waterford, Kith \u2013 to create custom exhibits, treats and merchandise \u2013 extending the Centennial celebrations across the City.\n<\/p>\n \n\u201cThe Rockettes have always been part of the cultural fabric of New York City \u2013 entertaining and inspiring audiences from across the globe from their home at Radio City Music Hall,\u201d said Jessica Tuttle,<\/b>Executive Vice President, Productions, MSG Entertainment.<\/b> \u201cIn this milestone year for the Rockettes, we\u2019re proud that iconic brands and institutions across the City are celebrating their legacy and honoring their lasting impact on entertainment.\u201d\n<\/p>\n Activations and collaborations include:<\/b><\/p>\n Sixth Avenue Street Sign Renamed \u201cRockettes Way\u201d Empire State Building The Museum of Broadway \nThe exhibit will visually take guests along the Rockettes\u2019 journey from Missouri to the Great Stage at Radio City Music Hall and invite visitors of all ages to step into the whimsical world of Christmas Spectacular <\/i>for an immersive photo op alongside the famed Wooden Soldiers.\n<\/p>\n Serendipity 3 Magnolia Bakery Waterford Kith Only at <\/span>Radio City \nThe Rockettes have partnered with LEGOLAND\u00ae New York Resort to bring two life-size Wooden Soldier figures made entirely of LEGO\u00ae brick to Radio City Music Hall this holiday season. The figures will be on view at on the 2nd Mezzanine beginning November 14th through the run of the show.\n<\/p>\n \nCustom food and beverage, including a \u201cRockettini\u201d served in a commemorative martini glass with a Rockette figurine as the stem, and a new Wooden Soldiers popcorn bucket and cake pop. Custom 100th<\/sup> merchandise includes ornaments, a snow globe, and a commemorative program focused on the centennial and is available both at Radio City and online at shoprockettes.com<\/a><\/p>\n \nFounded in St. Louis, MO in 1925, the Rockettes are the longest-running precision dance company in America and world-renowned for their signature Rockettes Precision Dance Technique\u2122. Initially known as the \u201cMissouri Rockets\u201d at the time of their founding, the dance company relocated to New York City in 1927 before finally settling at their home \u2013 Radio City Music Hall \u2013 in 1932 and becoming known as the Rockettes. In 1933, the annual Christmas Spectacular <\/i>began and still features the original, classic number \u201cParade of the Wooden Soldiers.\u201d\n<\/p>\n \nAs the dance company moves into its second century, the organization is committed to ensuring that dancers from all backgrounds see themselves represented on the Great Stage. As part of this commitment, the Rockettes continue to open education and training opportunities to more dancers through a robust, no-fee dancer development program \u2013 including Rockettes Preparatory, which was new this year, and Rockettes Conservatory\u00ae \u2013 and by establishing strong relationships with dance organizations such as The Ailey School, Dance Theatre of Harlem, Harlem School of the Arts, and International Association of Blacks in Dance (IABD). Over the past five years, more than 500 dancers have participated in the Rockettes dancer development programming, with 59 of those dancers going on to become Rockettes themselves \u2013 joining a sisterhood that transcends generations.\n<\/p>\n \nTo honor the thousands of women who have kicked up their heels on the Rockettes line over the last century, the dance company launched Rockettes Legacy\u2122 with the mission of fostering lifelong connections for all former Rockettes and preserving the Rockettes extraordinary history through a living archive. All former Rockettes are encouraged to join Rockettes Legacy and share their story at rockettes.com\/rockettes-legacy<\/a> to contribute to the ever-growing archive of photos, videos and first-person stories about their time on the line.\n<\/p>\n \nAmerica\u2019s most beloved holiday show is running now through January 5, 2026 only at Radio City Music Hall. Tickets for the 2025 Christmas Spectacular<\/i> are available in person at the Ticketmaster Box Office at Radio City Music Hall (1260 6th Avenue between 50th and 51st Streets) and online at rockettes.com\/christmas<\/a>. For groups of nine or more, please contact the Group Sales Department at 212-465-6080 or Group.Sales@msg.com<\/a>. Visit rockettes.com\/groups<\/a> for more information.\n<\/p>\n Follow the Radio City Rockettes on social: <\/b>Instagram<\/a> | TikTok<\/a> | YouTube<\/a> | Facebook<\/a><\/p>\n For 100th<\/sup> Anniversary activations photo and video assets, please click <\/b>here<\/b><\/a>. Credit is MSG Entertainment, unless otherwise noted in the file name.<\/b><\/p>\n For the 2025 Christmas Spectacular<\/i> EPK, please click <\/b>here<\/b><\/a>. Archival photos and video are provided on a quit-claim basis.<\/b><\/p>\n About Madison Square Garden Entertainment Corp. View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251107614462\/en\/<\/a><\/span><\/p>\n Press Contact: KEYWORDS:<\/b> New York United States North America<\/p>\n INDUSTRY KEYWORDS:<\/b> Arts\/Museums Restaurant\/Bar Entertainment Online Retail Events\/Concerts Vacation Food\/Beverage Travel General Entertainment Other Entertainment Retail Theatre Tourist Attractions<\/p>\n
\nIn celebration of the Rockettes milestone 100th<\/sup> anniversary, Madison Square Garden Entertainment Corp. (NYSE: MSGE<\/a>) (“MSG Entertainment”) announced today all of the ways the dance company is activating around New York City and inside Radio City Music Hall\u2122 this holiday season.\n<\/p>\n
\n
<\/span><\/b>In addition to the street renaming outside Radio City Music Hall and in a nod to the centennial, the NYC Department of Transportation will drop 25 limited-edition \u201cRockettes Way\u201d street signs for purchase by the general public at 10:30 a.m. via the CityStore, the Official Store of the City of New York. Visit nyc.gov\/signsales<\/a> to learn more.\n<\/p>\n
\n
<\/span><\/b>The Rockettes kicked off the run of the Christmas Spectacular<\/i> yesterday, November 6, with their annual visit to the Empire State Building where they lit the tower in a festive holiday display inspired by candy canes and Christmas trees. The Rockettes also unveiled a curated series of displays throughout the iconic building that celebrate the history and legacy of the Rockettes. The displays, featuring festive costumes from the Christmas Spectacular<\/i>, will remain on view throughout the run of the Christmas Spectacular<\/i> in the Empire State Building\u2019s 5th<\/sup> Avenue windows, on the 80th<\/sup> floor observatory, and on the 86th<\/sup> floor.\n<\/p>\n
\n
<\/span><\/b>The Museum of Broadway will host a special exhibit to showcase and celebrate 100 years of the Rockettes entitled \u201cThe<\/i>Rockettes 100th<\/sup> Anniversary: A Century of Sisterhood<\/i>.\u201d The exhibit, which will open to the public on November 13 and run through January 5, 2026, celebrates the iconic style, choreography, and evolution of the Rockettes and features costumes designed by legendary, award-winning Broadway costume designers including Bob Mackie, Gregg Barnes, Marco Montedoro, Pete Menefee, and Vincente Minnelli.\n<\/p>\n
\n
<\/span><\/b>The iconic NYC restaurant, Serendipity 3, has created a festive new frozen treat in honor of the 100th<\/sup> anniversary. The Rockettes 100 PB&J Frrrozen Hot Chocolate features the classic base of 14 cocoas with creamy peanut butter and swirls of grape jelly in a Serendipity goblet with a rim of peanut butter and peanut butter & jelly crumbs, plus a cloud of whipped cream, peanut butter and jelly drizzle, and PBJ cookie crumbs, all topped with a Rockettes 100 icing sheet! The dessert is available through the run of the Christmas Spectacular<\/i> at the restaurant\u2019s 60th<\/sup> Street and Times Square locations.\n<\/p>\n
\n
<\/span><\/b>Magnolia Bakery has created a specialty Rockettes Red Velvet cupcake, available exclusively at the bakery\u2019s Rockefeller Center location. The red velvet cupcake features vanilla buttercream topped with an edible image honoring the Rockettes 100th<\/sup> anniversary, and is dusted with sanding sugar.\n<\/p>\n
\n
<\/span><\/b>In collaboration with the Rockettes, Waterford has created a limited-edition crystal ornament, each individually numbered and sandblasted with the Rockettes logo alongside a 100-year emblem, finished with a red ribbon featuring a golden logo. The ornament is available at waterford.com<\/a> and shoprockettes.com<\/a>, with limited quantities also available at Radio City Music Hall.\n<\/p>\n
\n
<\/span><\/b>The Rockettes have partnered with New York-based lifestyle brand Kith on a capsule featuring custom Kith, Rockettes, and Radio City artwork across a range of styles \u2014 releasing December 5 at Kith shops and Kith.com<\/a>. The Toy Soldier Vintage Tee will also be the only style from the collection available exclusively at Radio City.\n<\/p>\n
\n
<\/span><\/b>Guests attending the 2025 Christmas Spectacular <\/i>will be able to explore costume retrospectives and archival displays throughout the Music Hall celebrating the incredible legacy of the Rockettes and offering a glimpse of the last 100 years as the dance company moves into the next century. Additionally, a pre-show video celebrating the Rockettes 100th<\/sup> anniversary will run prior to every performance of the 2025 Christmas Spectacular<\/i>.\n<\/p>\n
\n
<\/b>Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company\u2019s portfolio includes a collection of world-renowned venues \u2013 New York\u2019s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre \u2013 that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes<\/i>, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com<\/a>.\n<\/p>\n<\/p>\n
\n<\/b>
MSG Entertainment – msgepr@msg.com<\/a><\/p>\n
![\"Logo\"](\"https:\/\/mms.businesswire.com\/media\/20251107614462\/en\/2636849\/3\/ROX100_CSSR.jpg\")
<\/td>\n<\/tr>\n