{"id":906462,"date":"2025-11-05T21:24:24","date_gmt":"2025-11-06T02:24:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/snap-and-perplexity-partner-to-bring-conversational-ai-search-to-snapchat\/"},"modified":"2025-11-05T21:24:24","modified_gmt":"2025-11-06T02:24:24","slug":"snap-and-perplexity-partner-to-bring-conversational-ai-search-to-snapchat","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/snap-and-perplexity-partner-to-bring-conversational-ai-search-to-snapchat\/","title":{"rendered":"Snap and Perplexity Partner to Bring Conversational AI Search to Snapchat"},"content":{"rendered":"

<\/p>\n

Snap and Perplexity Partner to Bring Conversational AI Search to Snapchat<\/b><\/p>\n

Partnership expands AI offerings available to the Snapchat community and marks the first large-scale integration of an external AI partner directly into the app.<\/i><\/p>\n

SANTA MONICA, Calif. & SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nToday Snap Inc. (NYSE: SNAP) and Perplexity announced a partnership to integrate Perplexity\u2019s AI-powered answer engine directly into Snapchat, giving Snapchat\u2019s community of nearly 1 billion monthly active users a new way to ask questions, explore topics they care about, and learn about the world.\n<\/p>\n

\nStarting in early 2026, Perplexity will appear in the popular Chat interface for Snapchatters around the world. Through this integration, Perplexity\u2019s AI-powered answer engine will let Snapchatters ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat.\n<\/p>\n

\nThe partnership underscores Snap\u2019s growing role as a trusted platform for AI partners to reach a large, engaged, mobile-native audience. With over 943 million monthly active users and more than 75% of 13\u201334-year-olds in over 25 countries using Snapchat, Snap offers AI partners a privacy-safe way to reach hundreds of millions of people who already communicate through chat every day. Under the agreement, Perplexity will pay Snap $400 million over one year, through a combination of cash and equity, as we achieve global rollout. Revenue from the partnership is expected to begin contributing in 2026.\n<\/p>\n

\n\u201cPerplexity\u2019s mission is to support the world\u2019s curiosity,\u201d said Aravind Srinivas, CEO, Perplexity. \u201cMillions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we\u2019re able to serve that curiosity directly where it occurs.\u201d\n<\/p>\n

\n\u201cOur goal is to make AI more personal, social, and fun \u2013 woven into the fabric of your friendships, Snaps, and conversations,\u201d said Evan Spiegel, CEO, Snap Inc. \u201cThis partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.\u201d\n<\/p>\n

\nThe Perplexity integration marks a first step in Snap\u2019s effort to make Snapchat a platform where leading AI companies can connect with its global community in creative and trusted ways. Snapchatters will still be able to chat with the existing My AI chatbot, with Perplexity joining as an answer engine that helps them find real-time answers from credible sources and explore new topics within the app. Similar to My AI, Snapchatter messages sent to Perplexity will help enhance personalization on Snapchat. Together, Snap and Perplexity aim to make conversational AI an even more seamless part of how people discover and learn on Snapchat.\n<\/p>\n

About Snap Inc.<\/b><\/p>\n

\nSnap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.\n<\/p>\n

About Perplexity<\/b><\/p>\n

\nPerplexity is an AI-powered answer engine that draws from credible sources in real time to accurately answer questions with in-line citations, perform deep research, and more. Founded in 2022, the company’s mission is to serve the world’s curiosity by bridging the gap between traditional search engines and AI-driven interfaces. Each week, Perplexity answers more than 150 million questions globally. Perplexity is available in the app store and online at https:\/\/www.perplexity.com<\/a>.\n<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251105002555\/en\/<\/a><\/span><\/p>\n

press@snap.com
\n<\/a>
press@perplexity.ai<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Communications Apps\/Applications Technology Social Media Software Artificial Intelligence<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Snap and Perplexity Partner to Bring Conversational AI Search to Snapchat Partnership expands AI offerings available to the Snapchat community and marks the first large-scale integration of an external AI partner directly into the app. SANTA MONICA, Calif. & SAN FRANCISCO–(BUSINESS WIRE)– Today Snap Inc. (NYSE: SNAP) and Perplexity announced a partnership to integrate Perplexity\u2019s AI-powered answer engine directly into Snapchat, giving Snapchat\u2019s community of nearly 1 billion monthly active users a new way to ask questions, explore topics they care about, and learn about the world. Starting in early 2026, Perplexity will appear in the popular Chat interface for Snapchatters around the world. Through this integration, Perplexity\u2019s AI-powered answer engine will let Snapchatters ask questions and get clear, conversational … <\/p>\n

Continue reading “Snap and Perplexity Partner to Bring Conversational AI Search to Snapchat”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-906462","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSnap and Perplexity Partner to Bring Conversational AI Search to Snapchat - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/snap-and-perplexity-partner-to-bring-conversational-ai-search-to-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snap and Perplexity Partner to Bring Conversational AI Search to Snapchat - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Snap and Perplexity Partner to Bring Conversational AI Search to Snapchat Partnership expands AI offerings available to the Snapchat community and marks the first large-scale integration of an external AI partner directly into the app. SANTA MONICA, Calif. & SAN FRANCISCO–(BUSINESS WIRE)– Today Snap Inc. (NYSE: SNAP) and Perplexity announced a partnership to integrate Perplexity\u2019s AI-powered answer engine directly into Snapchat, giving Snapchat\u2019s community of nearly 1 billion monthly active users a new way to ask questions, explore topics they care about, and learn about the world. Starting in early 2026, Perplexity will appear in the popular Chat interface for Snapchatters around the world. 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