{"id":906171,"date":"2025-11-05T17:36:24","date_gmt":"2025-11-05T22:36:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/"},"modified":"2025-11-05T17:36:24","modified_gmt":"2025-11-05T22:36:24","slug":"viant-named-the-ad-platform-partner-for-molson-coors","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/","title":{"rendered":"Viant Named the Ad Platform Partner for Molson Coors"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Viant Named the Ad Platform Partner for Molson Coors<\/b><\/p>\n<p class=\"bwalignc\"><i>Partnership Focused on Driving Growth for Leading Brand Portfolio<\/i><\/p>\n<p>IRVINE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.viantinc.com%2F&amp;esheet=54352207&amp;newsitemid=20251105654752&amp;lan=en-US&amp;anchor=Viant+Technology+Inc.&amp;index=1&amp;md5=37180e024ae8315b215b3608650d4016\">Viant Technology Inc.<\/a> (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.molsoncoors.com%2F&amp;esheet=54352207&amp;newsitemid=20251105654752&amp;lan=en-US&amp;anchor=Molson+Coors+Beverage+Company&amp;index=2&amp;md5=1df452eebf0e526f6a2617f05392d04a\">Molson Coors Beverage Company<\/a>, beginning in 2026.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251105654752\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251105654752\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251105654752\/en\/2632452\/4\/Viant_x_Molson_Coors_-_Press_Release_-_1920x1080%402x_%282%29.jpg\" alt=\"This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.\" \/><\/p>\n<p style=\"font-size:85%\">This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.<\/p>\n<\/div>\n<p>\nThis new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution. Viant was selected for its long-standing leadership in identity, CTV and AI innovation, establishing it as the trusted partner to drive measurable business outcomes for the Molson Coors brand portfolio.\n<\/p>\n<p>\n\u201cViant will provide Molson Coors with a future-proofed Household ID and identity spine that will power our marketing effectiveness and ambitions in 2026 and beyond,\u201d said Brad Feinberg, VP of Media, Digital, and eCommerce, Molson Coors Beverage Company. \u201cTheir transparency, innovation, and leadership make Viant the right DSP partner as Molson Coors continues to lean into the power of data driven marketing to drive digital transformation.&#8221;\n<\/p>\n<p>\nTogether, Viant and Molson Coors are coining a new standard for programmatic performance called \u201cFindability\u201d \u2014 the ability to connect brands with the right legal drinking age audiences responsibly and at scale, going beyond traditional match rates. This shared commitment ensures that every impression delivers measurable value, while reinforcing Molson Coors\u2019 legacy of creatively effective brand-building through precision and innovation.\n<\/p>\n<p>\n\u201cMolson Coors is setting the bar for data-driven marketing and performance,\u201d said Tim Vanderhook, CEO and Co-Founder of Viant. \u201cThrough our shared vision, we\u2019re enabling one of the world\u2019s most iconic brand portfolios to effectively reach the right audiences with the right message \u2014 transparently, responsibly, and at scale.\u201d\n<\/p>\n<p>\nThis partnership reflects Viant\u2019s continued growth as the trusted advertising platform for brands prioritizing identity, transparency, and measurable outcomes. Looking ahead, Viant and Molson Coors plan to explore new opportunities in driving innovation in CTV advertising and outcomes measurement, leveraging their shared data expertise to drive the next generation of addressable advertising.\n<\/p>\n<p><b>ABOUT VIANT<\/b><\/p>\n<p>\nViant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant\u2019s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work\u00ae certification and received the Business Intelligence Group\u2019s AI Excellence Award. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fviantinc.com&amp;esheet=54352207&amp;newsitemid=20251105654752&amp;lan=en-US&amp;anchor=viantinc.com&amp;index=3&amp;md5=594ba5dacd097acf1380aab323b4b2dc\">viantinc.com<\/a>.\n<\/p>\n<p><b>ABOUT MOLSON COORS<\/b><\/p>\n<p>\nFor more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life&#8217;s moments. From our core power brands Coors Light, Miller Lite, Coors Original, Molson Canadian, Carling and O\u017eujsko to our above premium brands including Madr\u00ed Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel&#8217;s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors\u2019 history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, with a wide range of products available to meet a wide range of consumer segments and occasions.\n<\/p>\n<p>\nMolson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&amp;APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange.\n<\/p>\n<p>\nTo learn more about Molson Coors Beverage Company, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fmolsoncoors.com&amp;esheet=54352207&amp;newsitemid=20251105654752&amp;lan=en-US&amp;anchor=molsoncoors.com&amp;index=4&amp;md5=47ea8efd19d75452d43277ba50cf9afe\">molsoncoors.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251105654752r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251105654752\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251105654752\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact for Viant:<br \/>\n<\/b><br \/>Marielle Lyon<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@viantinc.com\">press@viantinc.com<\/a><\/p>\n<p><b>Media Contact for Molson Coors Beverage Company:<br \/>\n<\/b><br \/>Maya McDonald<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Maya.McDonald@MolsonCoors.com\">Maya.McDonald@MolsonCoors.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Wine &amp; Spirits Technology Other Communications Marketing Advertising Food\/Beverage Communications Digital Marketing Retail Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251105654752\/en\/2632452\/3\/Viant_x_Molson_Coors_-_Press_Release_-_1920x1080%402x_%282%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251105654752\/en\/2632451\/3\/Viant_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Viant Named the Ad Platform Partner for Molson Coors Partnership Focused on Driving Growth for Leading Brand Portfolio IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, beginning in 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251105654752\/en\/ This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution. This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Viant Named the Ad Platform Partner for Molson Coors&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-906171","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viant Named the Ad Platform Partner for Molson Coors - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viant Named the Ad Platform Partner for Molson Coors - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viant Named the Ad Platform Partner for Molson Coors Partnership Focused on Driving Growth for Leading Brand Portfolio IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, beginning in 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251105654752\/en\/ This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution. This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID &hellip; Continue reading &quot;Viant Named the Ad Platform Partner for Molson Coors&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T22:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251105654752\/en\/2632452\/4\/Viant_x_Molson_Coors_-_Press_Release_-_1920x1080%402x_%282%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-named-the-ad-platform-partner-for-molson-coors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-named-the-ad-platform-partner-for-molson-coors\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Viant Named the Ad Platform Partner for Molson Coors\",\"datePublished\":\"2025-11-05T22:36:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-named-the-ad-platform-partner-for-molson-coors\\\/\"},\"wordCount\":793,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-named-the-ad-platform-partner-for-molson-coors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251105654752\\\/en\\\/2632452\\\/4\\\/Viant_x_Molson_Coors_-_Press_Release_-_1920x1080%402x_%282%29.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-named-the-ad-platform-partner-for-molson-coors\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-named-the-ad-platform-partner-for-molson-coors\\\/\",\"name\":\"Viant Named the Ad Platform Partner for Molson Coors - 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(NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, beginning in 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251105654752\/en\/ This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution. This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant\u2019s industry-leading Household ID &hellip; Continue reading \"Viant Named the Ad Platform Partner for Molson Coors\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/","og_site_name":"Market Newsdesk","article_published_time":"2025-11-05T22:36:24+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20251105654752\/en\/2632452\/4\/Viant_x_Molson_Coors_-_Press_Release_-_1920x1080%402x_%282%29.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Viant Named the Ad Platform Partner for Molson Coors","datePublished":"2025-11-05T22:36:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/"},"wordCount":793,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20251105654752\/en\/2632452\/4\/Viant_x_Molson_Coors_-_Press_Release_-_1920x1080%402x_%282%29.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-named-the-ad-platform-partner-for-molson-coors\/","name":"Viant Named the Ad Platform Partner for Molson Coors - 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