{"id":906109,"date":"2025-11-05T16:00:34","date_gmt":"2025-11-05T21:00:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/c-o-r-r-e-c-t-i-o-n-integral-ad-science-ias\/"},"modified":"2025-11-05T16:00:34","modified_gmt":"2025-11-05T21:00:34","slug":"c-o-r-r-e-c-t-i-o-n-integral-ad-science-ias","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/c-o-r-r-e-c-t-i-o-n-integral-ad-science-ias\/","title":{"rendered":"\/C O R R E C T I O N — Integral Ad Science (IAS)\/"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

In the news release, IAS and Snap Announce Expansion of Measurement Partnership to Validate Ad Effectiveness in Sponsored Snaps, issued 04-Nov-2025<\/span> by Integral Ad Science (IAS) over PR Newswire, we are advised by the company that the incorrect logo was inadvertently distributed with the release. The original release with the correct logo follows:<\/p>\n

IAS and Snap Announce Expansion of Measurement Partnership to Validate Ad Effectiveness in Sponsored Snaps<\/h3>\n

<\/p>\n

\n Adds Viewability and Invalid Traffic (IVT) Measurement for Chat Feed; Now Enabling IAS Coverage Across all Snapchat Ad Formats on any Device<\/i>\n <\/p>\n

\n
\n NEW YORK<\/span>
\n <\/span>, Nov. 4, 2025<\/span><\/span> \/PRNewswire\/ — Integral Ad Science<\/a> (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its measurement partnership with Snap Inc. (NYSE: SNAP) to give advertisers greater tools to validate and optimize ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic (IVT) across Chat Feeds ads to understand and enhance user engagement. Additionally, IAS offers Brand Safety and Suitability Measurement across other Snap ad placements.<\/p>\n

\n

\n
\n \"IAS
\n <\/a>\n <\/p>\n<\/p><\/div>\n

Integral Ad Science announced expansion of its partnership with Snap Inc. to give advertisers greater ad effectiveness.<\/div>\n

Everyday 469 million people use Snapchat to create, share and enjoy visual content. Sponsored Snaps allows advertisers to deliver Snaps directly to their target audience, appearing natively within Snapchat’s most frequented space \u2014 the Chat Feed.<\/p>\n

“Advertisers are always looking for ways to reach Snapchatters with high-quality, measurable campaigns,” said Fintan Gillespie<\/span>, Global Director, Ad Partnerships Group, Snap Inc. “With the addition of Sponsored Snaps, we’re giving brands even more flexibility to engage their audience in authentic, transparent environments \u2013 while continuing to ensure trusted, third-party measurement through our partnership with IAS.”<\/p>\n

“IAS is committed to providing advertisers with greater transparency wherever they allocate digital media spend so they can scale campaigns with confidence,” said Lisa Utzschneider<\/span>, CEO of Integral Ad Science. “The expansion of our partnership with Snapchat to measure across new ad formats underscores the importance of third-party verification, and demonstrates the trust advertisers place with IAS, knowing our solutions offer superior brand protection, uncover rich insights and increase ad value.”<\/p>\n

\n IAS’ Total Media Quality for Snap provides advertisers with:<\/b>\n <\/p>\n