{"id":904429,"date":"2025-11-03T11:51:07","date_gmt":"2025-11-03T16:51:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/"},"modified":"2025-11-03T11:51:07","modified_gmt":"2025-11-03T16:51:07","slug":"mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/","title":{"rendered":"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><strong>MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49<\/strong><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, announced today, <b>EstrellaTV<\/b>, the leading Spanish-language television network for diverse and cross-cultural Hispanic audiences, <b>closed out October 2025 with historic ratings momentum<\/b>, delivering its <b>largest year-over-year monthly percentage gain<\/b> among Adults 18-49 since the network began with Nielsen measurement in March 2010.<\/p>\n<p><i>\u201cThese results underscore MediaCo\u2019s commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve,\u201d<\/i> said <b>Soo Kim<\/b>, Standard General Managing Partner and Chief Investment Officer. <i>\u201cEstrellaTV\u2019s growth is proof that when you deliver quality programming with purpose, audiences respond. We\u2019re incredibly proud of the team and the impact they\u2019re making.\u201d<\/i><\/p>\n<p>\nIn October, EstrellaTV\u2019s P18-49 average audience in Mon-Sun prime time surged by <b>+60%<\/b> compared to the same month last year, climbing from <b>16.2k to 25.9k<\/b>. The month also included <b>two of the network\u2019s three highest-rated weekly prime-time performances of 2025<\/b>, with week one averaging <b>33.0k<\/b> viewers in the demo and week four averaging <b>32.6k<\/b>.<\/p>\n<p>\nWithin week four\u2019s strong performance, <b>EstrellaTV achieved standout nightly ratings milestones<\/b>, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Highest Wednesday prime of the year:<\/b> 78.5k\n<\/li>\n<li><b>Highest Sunday prime of the year:<\/b> 38.1k\n<\/li>\n<li><b>Second-highest Friday prime:<\/b> 32.9k\n<\/li>\n<li><b>Second-highest Saturday prime:<\/b> 31.8k\n<\/li>\n<\/ul>\n<p>\nLive sports fueled the growth as EstrellaTV delivered its <b>two highest-rated matches<\/b> of the 2025 Liga MX Apertura season among P18-49:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>FC Juarez vs. Club Puebla on Friday, Oct. 24:<\/b> 42.6k\n<\/li>\n<li><b>Tigres UANL vs. Santos Tijuana on Saturday, Oct. 25:<\/b> 40.7k\n<\/li>\n<\/ul>\n<p>\nFamily entertainment also played a leading role. The new season of <b>Tengo Talento, Mucho Talento \u2013 Kids Edition<\/b> (MF 8p-9p) was the top weekday series on the network in October, averaging <b>51.6k<\/b> P18-49 viewers. Encore Sunday airings (7p-9p) averaged <b>39.8k<\/b>, followed by the movie <i>La Delgada Linea Amarilla<\/i> (9p-11p) which averaged <b>36.3k<\/b>.<\/p>\n<p>\nOther weekday standouts in the last week included:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Alarma TV (9-10p):<\/b> up <b>+17%<\/b> vs. QTD (46.8k vs. 40.0k)\n<\/li>\n<li><b>100 Latinos Dijeron (7-8p):<\/b> up <b>+47%<\/b> vs. QTD (20.9k vs. 17.4k)\n<\/li>\n<\/ul>\n<p><b>Competitive Landscape Leadership<br \/>\n<br \/><\/b>Quarter-to-date through week five, EstrellaTV is the fastest-growing Spanish-language network in prime time among Adults 18-49:<\/p>\n<p>\nNetwork P18-49 Mon-Sun 7p-11p Growth<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>EstrellaTV +47%<\/b><\/li>\n<li>\nTelemundo +5%<\/p>\n<\/li>\n<li>\nUnivision -13%<\/p>\n<\/li>\n<li>\nUnimas -5%<\/p>\n<\/li>\n<\/ul>\n<p><b>All-Day Ratings Strength<br \/>\n<br \/><\/b>EstrellaTV also delivered its highest weekly total-day P18-49 audience of 2025 with <b>11.8k viewers<\/b>, marking a <b>+59%<\/b> increase vs. the year-to-date average. For the month, total-day P18-49 grew from <b>8.2k in October 2024<\/b> to <b>9.2k<\/b> this year.<\/p>\n<p><i>\u201cEstrellaTV\u2019s record-breaking momentum reflects the power of our programming strategy \u2014 premium live sports, compelling family entertainment, and culturally resonant originals,\u201d<\/i> said <b>Albert Rodriguez, CEO of MediaCo<\/b>. <i>\u201cOur audience growth is accelerating, and we are more energized than ever heading into the remainder of the year.\u201d<\/i><\/p>\n<p>\nIn tandem with our expanding viewership, MediaCo is also <b>growing revenue rapidly<\/b>, reflecting the strong demand from advertisers eager to reach our engaged multicultural audience.<\/p>\n<p>\nSource: Nielsen National TV View (NNTV). Data Source: Updated Big Data Plus Panel; Mon-Sun prime 7p-11p (Span, Strict Daypart), Live+Same Day AA projections (000s, x.x). Note: Year-over-Year comparisons prior to Sept 2025 are based on Panel Only data source. 2025 year-to-date ranking references are based on Updated Big Data Plus Panel data source. Quarter-to-date comparisons for competitive Spanish language networks are Updated Big Data Plus Panel for both 4Q24 (09\/23\/24-10\/27\/24) and 4Q25 (9\/22\/25-10\/26\/25). Total Day daypart for EstrellaTV is MF 7a-2a, SS 12p-2a &amp; M-Sa 630a-7a.<\/p>\n<p><strong>About MediaCo<br \/>\n<br \/><\/strong>MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now&amp;esheet=54349213&amp;newsitemid=20251103346820&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=b899f38a9d58fa5a28e8930455d618e0\">https:\/\/mediaco.now<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251103346820r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251103346820\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251103346820\/en\/<\/a><\/span><\/p>\n<p><strong>Media Contact: <\/strong><b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Entertainment Communications TV and Radio General Entertainment Media<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251103346820\/en\/2628779\/3\/MEDIACO_logo_full_color_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49 NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, announced today, EstrellaTV, the leading Spanish-language television network for diverse and cross-cultural Hispanic audiences, closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010. \u201cThese results underscore MediaCo\u2019s commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve,\u201d said Soo Kim, Standard General Managing Partner and Chief Investment Officer. \u201cEstrellaTV\u2019s growth is proof that when you deliver quality programming with purpose, audiences respond. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-904429","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49 NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, announced today, EstrellaTV, the leading Spanish-language television network for diverse and cross-cultural Hispanic audiences, closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010. \u201cThese results underscore MediaCo\u2019s commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve,\u201d said Soo Kim, Standard General Managing Partner and Chief Investment Officer. \u201cEstrellaTV\u2019s growth is proof that when you deliver quality programming with purpose, audiences respond. &hellip; Continue reading &quot;MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-03T16:51:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251103346820r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49\",\"datePublished\":\"2025-11-03T16:51:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\\\/\"},\"wordCount\":693,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251103346820r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\\\/\",\"name\":\"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49 - 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(Nasdaq: MDIA), a national leader in multicultural media, announced today, EstrellaTV, the leading Spanish-language television network for diverse and cross-cultural Hispanic audiences, closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010. \u201cThese results underscore MediaCo\u2019s commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve,\u201d said Soo Kim, Standard General Managing Partner and Chief Investment Officer. \u201cEstrellaTV\u2019s growth is proof that when you deliver quality programming with purpose, audiences respond. &hellip; Continue reading \"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/","og_site_name":"Market Newsdesk","article_published_time":"2025-11-03T16:51:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251103346820r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49","datePublished":"2025-11-03T16:51:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/"},"wordCount":693,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251103346820r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-achieves-record-audience-growth-in-october-2025-largest-monthly-prime-time-gain-in-network-history-among-adults-18-49\/","name":"MediaCo\u2019s EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49 - 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