{"id":904319,"date":"2025-11-03T11:12:52","date_gmt":"2025-11-03T16:12:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ibotta-launches-livelift-for-cpg-brands\/"},"modified":"2025-11-03T11:12:52","modified_gmt":"2025-11-03T16:12:52","slug":"ibotta-launches-livelift-for-cpg-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ibotta-launches-livelift-for-cpg-brands\/","title":{"rendered":"Ibotta Launches LiveLift\u2122 for CPG Brands"},"content":{"rendered":"

<\/p>\n

Ibotta Launches LiveLift<\/b>\u2122 for CPG Brands<\/b><\/p>\n

In-flight campaign measurement and optimization tool to drive incremental sales at scale, reimagine performance marketing for CPGs<\/i><\/p>\n

DENVER–(BUSINESS WIRE<\/a>)–Ibotta<\/a>, Inc. (NYSE: IBTA), the performance marketing platform for promotions, announced today LiveLift\u2122, a breakthrough tool designed to help Consumer Packaged Goods (CPG) brands maximize the profitability of their promotions. LiveLift allows brands to measure and optimize their campaigns while they are live, helping achieve profitable revenue growth. Multiple leading brands, including Liquid Death, Kimberly-Clark Corporation, and Hain Celestial took part in successful campaigns during the tool\u2019s pilot phase, and demonstrated LiveLift\u2019s ability to drive incremental sales lift, velocity and faster repurchase cycles.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251103575513\/en\/<\/a><\/p>\n

\"Ibotta<\/p>\n

Ibotta Launches LiveLift\u2122 for CPG Brands<\/p>\n<\/div>\n

\n“LiveLift brings the principles of performance marketing such as flexibility and responsiveness to promotions, giving marketers an enhanced ability to set incremental sales targets, measure and optimize campaigns in an ongoing way to drive profitable revenue growth and expand market share,\u201d said Bryan Leach, CEO and founder of Ibotta. \u201cMarketers have come to expect precise measurement in their digital marketing efforts, but historically did not have access to the same level of capabilities for digital promotions. LiveLift enables brands to reinvent their national promotion strategy, allowing them to drive incremental volume at scale with control and efficiency.\u201d<\/p>\n

\nThe unique capability demonstrates Ibotta\u2019s continued commitment to creating a gold standard of performance marketing for the CPG industry. Currently, Ibotta is piloting LiveLift with some of the world\u2019s leading CPG brands, and in the future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities.<\/p>\n

\n\u201cWe\u2019re energized by strategic partners like Ibotta that are a precise mix of innovation and tactical execution, and that ultimately help drive revenue growth for our company, including increases in sales and quicker purchase cycles we saw during our LiveLift pilot,\u201d said Benoit Vatere, Chief Media Officer at Liquid Death. \u201cLiveLift gives us an enhanced ability to measure incremental sales lift, ultimately empowering us to make better informed investment decisions on an ongoing basis.\u201d<\/p>\n

\nLiveLift comes on the heels of Ibotta\u2019s recently announced<\/a> strategic partnership with Circana, LLC, a leading global advisor on the complexity of consumer behavior. Initial Circana Household Lift studies completed during the partnership proof-of-concept showed that Ibotta campaigns resulted in strong incremental sales that exceeded category benchmarks for other media investments.<\/p>\n

\nToday\u2019s announcement precedes CEO Bryan Leach\u2019s mainstage appearance on November 4 at Adweek\u2019s Brandweek<\/a> event, a forum for brand leaders from all corners of the marketing ecosystem to connect, exchange ideas, and imagine the future of branding. Leach will take the stage alongside Liquid Death\u2019s Vatere to dive into how data, measurement and optimization are transforming the shopping experience.<\/p>\n

\nFor more information and to learn more about how Ibotta is building the first performance marketing platform for CPGs, visit Ibotta.com<\/a>.<\/p>\n

About Ibotta (“I bought a…”)<\/b><\/p>\n

Ibotta<\/a>, Inc. (NYSE: IBTA) is the leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop \u2013 all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.5 billion through the IPN since 2012. Ibotta is headquartered in Denver and has been listed as a top place to work by The Denver Post and Inc. Magazine.<\/p>\n

Forward-Looking Statements<\/b><\/p>\n

\nThis press release contains \u201cforward-looking statements\u201d within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements relating to expectations concerning matters that are not historical facts may constitute forward-looking statements. Forward-looking statements may include, without limitation, statements by our management and statements about the capabilities and benefits of our partnership with Circana. When words such as \u201cbelieve,\u201d \u201cexpect,\u201d \u201canticipate,\u201d \u201cwill\u201d, \u201coutlook\u201d or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, including those related to the Company\u2019s relatively limited operating history, which makes it difficult to evaluate the Company\u2019s business and prospects, the demands and expectations of clients and the ability to attract and retain clients. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These and other factors are disclosed in the Company\u2019s reports filed from time to time with the Securities and Exchange Commission, available at www.sec.gov<\/a>. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof, except as required by law.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251103575513\/en\/<\/a><\/span><\/p>\n

\nCorporate Communications
\n
Hilary O\u2019Byrne, hilary.obyrne@ibotta.com<\/a><\/p>\n

\nInvestor Relations
\n
Shalin Patel, shalin.patel@ibotta.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Colorado<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Retail Search Engine Marketing Consumer Online Retail Electronic Commerce Other Retail Marketing Influencer Digital Marketing Advertising Other Consumer Communications Content Marketing<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
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Ibotta Launches LiveLift\u2122 for CPG Brands<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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Ibotta Launches LiveLift\u2122 for CPG Brands In-flight campaign measurement and optimization tool to drive incremental sales at scale, reimagine performance marketing for CPGs DENVER–(BUSINESS WIRE)–Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, announced today LiveLift\u2122, a breakthrough tool designed to help Consumer Packaged Goods (CPG) brands maximize the profitability of their promotions. LiveLift allows brands to measure and optimize their campaigns while they are live, helping achieve profitable revenue growth. Multiple leading brands, including Liquid Death, Kimberly-Clark Corporation, and Hain Celestial took part in successful campaigns during the tool\u2019s pilot phase, and demonstrated LiveLift\u2019s ability to drive incremental sales lift, velocity and faster repurchase cycles. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251103575513\/en\/ Ibotta Launches … <\/p>\n

Continue reading “Ibotta Launches LiveLift\u2122 for CPG Brands”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-904319","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIbotta Launches LiveLift\u2122 for CPG Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ibotta-launches-livelift-for-cpg-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ibotta Launches LiveLift\u2122 for CPG Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ibotta Launches LiveLift\u2122 for CPG Brands In-flight campaign measurement and optimization tool to drive incremental sales at scale, reimagine performance marketing for CPGs DENVER–(BUSINESS WIRE)–Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, announced today LiveLift\u2122, a breakthrough tool designed to help Consumer Packaged Goods (CPG) brands maximize the profitability of their promotions. LiveLift allows brands to measure and optimize their campaigns while they are live, helping achieve profitable revenue growth. Multiple leading brands, including Liquid Death, Kimberly-Clark Corporation, and Hain Celestial took part in successful campaigns during the tool\u2019s pilot phase, and demonstrated LiveLift\u2019s ability to drive incremental sales lift, velocity and faster repurchase cycles. This press release features multimedia. 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