{"id":904242,"date":"2025-11-03T10:39:28","date_gmt":"2025-11-03T15:39:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\/"},"modified":"2025-11-03T10:39:28","modified_gmt":"2025-11-03T15:39:28","slug":"pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\/","title":{"rendered":"PepsiCo, Griffith Foods, and Milh\u00e3o Launch Direct Farmer Incentive Pilot Program in Brazil&#8217;s Cerrado Region to Advance Regenerative Agriculture"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<ul type=\"disc\">\n<li>A pioneering hybrid &#8220;Payment for Practice <b>and <\/b>Payment for Outcomes&#8221; model, directly compensating farmers for adopting regenerative agriculture practices<\/li>\n<li>Launched in <span class=\"xn-location\">Brazil&#8217;s<\/span> Cerrado region, one of the world&#8217;s most biodiverse savannas and a vital agricultural frontier that produces 60% of <span class=\"xn-location\">Brazil&#8217;s<\/span> soybeans and a substantial amount of corn<\/li>\n<li>The pilot will cover 7,000 acres, with plans to scale to 30,000 acres, equivalent to PepsiCo&#8217;s full corn sourcing volume in the region, with a total investment of <span class=\"xn-money\">$1 million<\/span> over three years.<\/li>\n<li>This project aims to contribute to PepsiCo&#8217;s efforts to spread the adoption of regenerative agriculture, protective and restorative practices across 10 million acres by 2030.<\/li>\n<\/ul>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">PURCHASE, N.Y.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 3, 2025<\/span><\/span> \/PRNewswire\/ &#8212; PepsiCo (NASDAQ: PEP), in collaboration with Griffith Foods and Milh\u00e3o, today announced the launch of a pioneering direct farmer incentive pilot program to advance regenerative agriculture, in <span class=\"xn-location\">Brazil&#8217;s<\/span> Cerrado region, one of the world&#8217;s most biodiverse savannas and a vital agricultural frontier.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2808661\/PepsiCo___Direct_Farmer_Incentive_Pilot_Program_in_Brazil.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2808661\/PepsiCo___Direct_Farmer_Incentive_Pilot_Program_in_Brazil.jpg\" title=\"PepsiCo, Griffith Foods, and Milh\u00e3o teams in Brazil\" alt=\"PepsiCo, Griffith Foods, and Milh\u00e3o teams in Brazil\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The Cerrado region produces substantial volumes of corn and over 60% of <span class=\"xn-location\">Brazil&#8217;s<\/span> soybeans, making it critical to global food security. However, the region faces mounting threats from deforestation, soil degradation, and climate stress. For PepsiCo, the Cerrado region represents one of its highest impact sourcing areas, making this initiative strategically important.<\/p>\n<p>The new pilot program introduces a <b>hybrid Payment for Practice <u>and<\/u> Payment for Outcomes model<\/b>, directly compensating farmers for adopting regenerative agriculture practices such as composting, biological inputs, and reducing chemical fertilizer use. Farmers receive upfront payments to offset the cost of sustainable inputs, and then also receive performance-based bonuses for reducing agrochemical applications throughout the season.\u00a0Additional landscape members are already expressing interest, positioning this as a potential blueprint for industry-wide transformation in one of the world&#8217;s most critical agricultural regions.\u00a0<\/p>\n<p>&#8220;This program tackles one of the biggest barriers to the adoption of regenerative agriculture: the financial risk farmers face when transitioning to new practices,&#8221; said Thais Souza, Sustainability Lead at PepsiCo Brazil. &#8220;By providing direct economic incentives, we&#8217;re helping facilitate outcomes such as improved soil health, reduced greenhouse gas emissions, and climate resilience.&#8221;<\/p>\n<p>The pilot will cover <b>7,000 acres<\/b>, with plans to scale to <b>30,000 acres<\/b>, PepsiCo&#8217;s full corn sourcing volume in the region, by year three. The initiative is co-funded by PepsiCo and Griffith Foods, with additional contributions from Milh\u00e3o. Total investment is expected to reach <b><span class=\"xn-money\">$1 million<\/span><\/b> by year three.<\/p>\n<p>&#8220;At Griffith Foods, we see this collaboration as part of our journey to help nourish the world and transform the food system, an essential part of the climate equation that demands both courage and collaboration. Guided by our 2030 Aspirations, we&#8217;re turning that vision into action by moving beyond &#8216;do no harm&#8217; thinking to embrace a regenerative mindset that restores soils, strengthens communities, and proves that business can truly be a vehicle for greater good,&#8221; <span class=\"xn-person\">Nicholas Costa<\/span>, Regional Sustainability Director Griffith Foods Central and <span class=\"xn-location\">South America<\/span> said. &#8220;This collaboration shows how science, innovation, and shared purpose can turn ambition into a positive impact and help nourish both people and the planet. By sharing costs and aligning on sustainability ambitions, PepsiCo, Griffith Foods, and Milh\u00e3o are demonstrating how competitors can work together pre-competitively with the aim of helping drive systemic change.&#8221;<\/p>\n<p>&#8220;This is more than a pilot, it&#8217;s a blueprint for efforts to transform agriculture in one of the world&#8217;s most critical regions,&#8221; said JP Cavalcanti,&#8221; Sr Director, Market Supply Officer PepsiCo Brazil Foods said. &#8220;We&#8217;re proud to lead this effort and invite others to join us in scaling regenerative solutions that can benefit farmers, ecosystems, and food systems.&#8221;<\/p>\n<p>Guided by PepsiCo&#8217;s Climate Resilience Platform, an open-access tool designed to help agricultural stakeholders plan for and mitigate the impacts of climate change, the program targets high-impact, region-specific practices to help strengthen climate adaptation, secure long-term supply, and support resilient farming communities.<\/p>\n<p>\n        <b>Media Contact: <a href=\"mailto:PepsiCoMediaRelations@PepsiCo.com\" rel=\"nofollow\">PepsiCoMediaRelations@PepsiCo.com<\/a><\/b>\n      <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/733556\/PepsiCo_Logo_v1.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/733556\/PepsiCo_Logo_v1.jpg\" title=\"PepsiCo logo (PRNewsfoto\/PepsiCo)\" alt=\"PepsiCo logo (PRNewsfoto\/PepsiCo)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=NY10625&amp;sd=2025-11-03\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture-302599917.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture-302599917.html<\/a><\/p>\n<p>SOURCE  PepsiCo, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY10625&amp;Transmission_Id=202511030830PR_NEWS_USPR_____NY10625&amp;DateId=20251103\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire A pioneering hybrid &#8220;Payment for Practice and Payment for Outcomes&#8221; model, directly compensating farmers for adopting regenerative agriculture practices Launched in Brazil&#8217;s Cerrado region, one of the world&#8217;s most biodiverse savannas and a vital agricultural frontier that produces 60% of Brazil&#8217;s soybeans and a substantial amount of corn The pilot will cover 7,000 acres, with plans to scale to 30,000 acres, equivalent to PepsiCo&#8217;s full corn sourcing volume in the region, with a total investment of $1 million over three years. This project aims to contribute to PepsiCo&#8217;s efforts to spread the adoption of regenerative agriculture, protective and restorative practices across 10 million acres by 2030. PURCHASE, N.Y. , Nov. 3, 2025 \/PRNewswire\/ &#8212; PepsiCo (NASDAQ: PEP), in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;PepsiCo, Griffith Foods, and Milh\u00e3o Launch Direct Farmer Incentive Pilot Program in Brazil&#8217;s Cerrado Region to Advance Regenerative Agriculture&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-904242","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PepsiCo, Griffith Foods, and Milh\u00e3o Launch Direct Farmer Incentive Pilot Program in Brazil&#039;s Cerrado Region to Advance Regenerative Agriculture - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PepsiCo, Griffith Foods, and Milh\u00e3o Launch Direct Farmer Incentive Pilot Program in Brazil&#039;s Cerrado Region to Advance Regenerative Agriculture - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire A pioneering hybrid &#8220;Payment for Practice and Payment for Outcomes&#8221; model, directly compensating farmers for adopting regenerative agriculture practices Launched in Brazil&#8217;s Cerrado region, one of the world&#8217;s most biodiverse savannas and a vital agricultural frontier that produces 60% of Brazil&#8217;s soybeans and a substantial amount of corn The pilot will cover 7,000 acres, with plans to scale to 30,000 acres, equivalent to PepsiCo&#8217;s full corn sourcing volume in the region, with a total investment of $1 million over three years. This project aims to contribute to PepsiCo&#8217;s efforts to spread the adoption of regenerative agriculture, protective and restorative practices across 10 million acres by 2030. PURCHASE, N.Y. , Nov. 3, 2025 \/PRNewswire\/ &#8212; PepsiCo (NASDAQ: PEP), in &hellip; Continue reading &quot;PepsiCo, Griffith Foods, and Milh\u00e3o Launch Direct Farmer Incentive Pilot Program in Brazil&#8217;s Cerrado Region to Advance Regenerative Agriculture&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-03T15:39:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2808661\/PepsiCo___Direct_Farmer_Incentive_Pilot_Program_in_Brazil.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"PepsiCo, Griffith Foods, and Milh\u00e3o Launch Direct Farmer Incentive Pilot Program in Brazil&#8217;s Cerrado Region to Advance Regenerative Agriculture\",\"datePublished\":\"2025-11-03T15:39:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\\\/\"},\"wordCount\":665,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2808661\\\/PepsiCo___Direct_Farmer_Incentive_Pilot_Program_in_Brazil.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture\\\/\",\"name\":\"PepsiCo, Griffith Foods, and Milh\u00e3o Launch Direct Farmer Incentive Pilot Program in Brazil's Cerrado Region to Advance Regenerative Agriculture - 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This project aims to contribute to PepsiCo&#8217;s efforts to spread the adoption of regenerative agriculture, protective and restorative practices across 10 million acres by 2030. 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