{"id":902669,"date":"2025-10-30T07:50:38","date_gmt":"2025-10-30T11:50:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-shares-insights-on-canadian-consumer-2025-holiday-spending-trends\/"},"modified":"2025-10-30T07:50:38","modified_gmt":"2025-10-30T11:50:38","slug":"niq-shares-insights-on-canadian-consumer-2025-holiday-spending-trends","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-shares-insights-on-canadian-consumer-2025-holiday-spending-trends\/","title":{"rendered":"NIQ Shares Insights on Canadian Consumer 2025 Holiday Spending Trends"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>NIQ Shares Insights on Canadian Consumer 2025 Holiday Spending Trends<\/b><\/p>\n<p class=\"bwalignc\"><b><i>As consumers balance celebration with caution amid inflation and shifting priorities, NIQ provides data to help retailers plan for a prosperous holiday season<\/i><\/b><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today announced new insights into Canadian consumer sentiment and spending patterns heading into the holiday season. Based on NIQ\u2019s most recent inflation analysis, consumer surveys and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Freport%2F2025%2Fconsumer-outlook-guide-to-2026%2F&amp;esheet=54347253&amp;newsitemid=20251030735014&amp;lan=en-US&amp;anchor=Consumer+Outlook%3A+Guide+to+2026&amp;index=1&amp;md5=5553f890cd8411f1d9c2fd71be1968df\"><i>Consumer Outlook: Guide to 2026<\/i><\/a><i \/>report, Canadians are demonstrating resilience to economic pressures and uncertainty by adapting how and where they spend\u2014prioritizing savings, promotions, and practicality over patriotic purchasing alone.<\/p>\n<p><b>Inflation Fatigue and Value Shape Holiday Spending<\/b><\/p>\n<p>\nCanadians are feeling financial strain but showing resilience with smarter spending and greater focus on relevance, not excess.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFast-moving consumer goods (FMCG) inflation shifted between 2.1% &#8211; 3.1% from December 2024 to August 2025.<\/p>\n<\/li>\n<li>\nSmaller brands drive 38% of absolute dollar growth in FMCG.<\/p>\n<\/li>\n<li>\nConsumer confidence rose to 60.3 points in September, yet 36% feel financially worse off. Rather than halting spending, shoppers are cautiously spending.<\/p>\n<\/li>\n<li>\n49% will stock up on sale items, while 42% report only having money for essentials.<\/p>\n<\/li>\n<\/ul>\n<p><b>\u2018Made in Canada\u2019 Sentiment Softens as Value Takes the Lead<\/b><\/p>\n<p>\nCanadian shoppers are still loyal to homegrown products but are more open to global alternatives that deliver affordability.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n\u201cCanadian Loyalists\u201d dropped to 14% (\u20133 points from early 2025).<\/p>\n<\/li>\n<li>\nAvoidance of U.S. brands fell 7 points, now at 30%.<\/p>\n<\/li>\n<li>\n\u201cMade in Canada\u201d goods still outperform U.S. products (+5.3% vs. \u20137.9% respectively year to date, Sept 2025), but the gap is narrowing.<\/p>\n<\/li>\n<li>\nRetailers are balancing national origin with affordability, expanding private labels and discount options.<\/p>\n<\/li>\n<\/ul>\n<p><b>Resilience Redefines Retail Strategy<\/b><\/p>\n<p>\nCanadian retailers are rethinking their playbooks to meet consumers where they are, prioritizing value, convenience, and relevance over tradition.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMore than 100 new discount stores have opened in the past two years, appealing to consumers\u2019 need for value.<\/p>\n<\/li>\n<li>\nSmaller, agile brands drive 38% of FMCG dollar growth.<\/p>\n<\/li>\n<li>\nConsumers increasingly reward brands that deliver niche appeal and sustainability without sacrificing price.<\/p>\n<\/li>\n<li>\nOnline FMCG sales exceed 10%, up 5 points in two years, as retailers invest in digital tools that simplify the path to purchase and save time.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cAs the holidays approach, Canadians are redefining what celebration looks like, choosing smarter spending over splurging and supporting local brands when it aligns with value,\u201d said Mike Ljubicic, Managing Director, Canada, NielsenIQ. \u201cRetailer success will come from making products easy to find, affordable, and meaningful to consumers\u2019 everyday lives.\u201d<\/p>\n<p>\nNIQ\u2019s Made in Canada report series and related insights can be accessed <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Freport%2F2025%2Fmade-in-canada%2F&amp;esheet=54347253&amp;newsitemid=20251030735014&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=5ba06c801ead7b2407f9798f341f29e0\">here<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fuploads%2Fsites%2F4%2F2025%2F10%2FNIQ-Perspective-Shopper-Canada.pptx&amp;esheet=54347253&amp;newsitemid=20251030735014&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=0924a6804ca5686d3dcc5d8b8244ff15\">here<\/a>.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world\u2019s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights\u2014delivered with advanced analytics through state-of-the-art platforms\u2014NIQ delivers the Full View<sup>\u2122<\/sup>. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.niq.com%2F&amp;esheet=54347253&amp;newsitemid=20251030735014&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=4&amp;md5=d40ab0f1b6205b2df3a304b5a735768e\">www.niq.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements Disclaimer<\/b><\/p>\n<p>\nThis press release may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts,\u201d and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251030735014r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251030735014\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251030735014\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contacts:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Heather.Robinson@NielsenIQ.com\">Heather.Robinson@NielsenIQ.com<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"mailto:NIQPR@KetnerGroup.com\">NIQPR@KetnerGroup.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Personal Finance Other Retail Marketing Family Communications Professional Services Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251030735014\/en\/2624915\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Shares Insights on Canadian Consumer 2025 Holiday Spending Trends As consumers balance celebration with caution amid inflation and shifting priorities, NIQ provides data to help retailers plan for a prosperous holiday season CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today announced new insights into Canadian consumer sentiment and spending patterns heading into the holiday season. Based on NIQ\u2019s most recent inflation analysis, consumer surveys and Consumer Outlook: Guide to 2026report, Canadians are demonstrating resilience to economic pressures and uncertainty by adapting how and where they spend\u2014prioritizing savings, promotions, and practicality over patriotic purchasing alone. Inflation Fatigue and Value Shape Holiday Spending Canadians are feeling financial strain but showing resilience with smarter spending and greater focus &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-shares-insights-on-canadian-consumer-2025-holiday-spending-trends\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Shares Insights on Canadian Consumer 2025 Holiday Spending Trends&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-902669","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Shares Insights on Canadian Consumer 2025 Holiday Spending Trends - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-shares-insights-on-canadian-consumer-2025-holiday-spending-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Shares Insights on Canadian Consumer 2025 Holiday Spending Trends - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Shares Insights on Canadian Consumer 2025 Holiday Spending Trends As consumers balance celebration with caution amid inflation and shifting priorities, NIQ provides data to help retailers plan for a prosperous holiday season CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today announced new insights into Canadian consumer sentiment and spending patterns heading into the holiday season. Based on NIQ\u2019s most recent inflation analysis, consumer surveys and Consumer Outlook: Guide to 2026report, Canadians are demonstrating resilience to economic pressures and uncertainty by adapting how and where they spend\u2014prioritizing savings, promotions, and practicality over patriotic purchasing alone. 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Based on NIQ\u2019s most recent inflation analysis, consumer surveys and Consumer Outlook: Guide to 2026report, Canadians are demonstrating resilience to economic pressures and uncertainty by adapting how and where they spend\u2014prioritizing savings, promotions, and practicality over patriotic purchasing alone. 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