{"id":902582,"date":"2025-10-29T23:35:06","date_gmt":"2025-10-30T03:35:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-smartphone-market-grows-3-in-q3-2025-led-by-emerging-economies\/"},"modified":"2025-10-29T23:35:06","modified_gmt":"2025-10-30T03:35:06","slug":"omdia-global-smartphone-market-grows-3-in-q3-2025-led-by-emerging-economies","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-smartphone-market-grows-3-in-q3-2025-led-by-emerging-economies\/","title":{"rendered":"Omdia: Global smartphone market grows 3% in Q3 2025, led by emerging economies"},"content":{"rendered":"

<\/p>\n

Omdia: Global smartphone market grows 3% in Q3 2025, led by emerging economies<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nThe global smartphone market shipped 320.1 million units in Q3 2025, representing a 3% year-on-year (YoY) increase and signaling recovery from the muted performance seen in the first half of the year according to latest research from Omdia.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251029192008\/en\/<\/a><\/p>\n

\"Worldwide<\/p>\n

Worldwide smartphone shipment market share, top vendors 1Q 2023 to 3Q 2025<\/p>\n<\/div>\n

\nThe first half of 2025 was weighed down by multiple challenges – rising uncertainty following changes in U.S. tariff policy and related supply chain restructuring as well as cautious channel sentiment triggered by slow retail traffic and inventory adjustment by vendors. As a result, overall market volume remained flat compared to the previous year. However, in the third quarter, after inventory corrections, vendors actively seized channel opportunities and brought forward product launches to align with the back-to-school and festive periods. Samsung, Apple, Transsion, and Lenovo each shipped over two million additional units YoY, driving the market\u2019s return to growth.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Global smartphone shipments and annual growth<\/b><\/p>\n<\/td>\n

<\/tr>\n
\n

Vendor<\/b><\/p>\n<\/td>\n

\n

3Q25<\/b><\/p>\n<\/td>\n

\n

3Q24<\/b><\/p>\n<\/td>\n

\n

Annual
\n
Growth<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Shipment
\n
(Million)<\/b><\/p>\n<\/td>\n

\n

Market
\n
Share<\/b><\/p>\n<\/td>\n

\n

Shipment
\n
(Million)<\/b><\/p>\n<\/td>\n

\n

Market
\n
Share<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nSamsung<\/p>\n<\/td>\n

\n

\n60.6<\/p>\n<\/td>\n

\n

\n19%<\/p>\n<\/td>\n

\n

\n57.5<\/p>\n<\/td>\n

\n

\n19%<\/p>\n<\/td>\n

\n

\n6%<\/p>\n<\/td>\n<\/tr>\n

\n

\nApple<\/p>\n<\/td>\n

\n

\n56.5<\/p>\n<\/td>\n

\n

\n18%<\/p>\n<\/td>\n

\n

\n54.5<\/p>\n<\/td>\n

\n

\n18%<\/p>\n<\/td>\n

\n

\n4%<\/p>\n<\/td>\n<\/tr>\n

\n

\nXiaomi<\/p>\n<\/td>\n

\n

\n43.4<\/p>\n<\/td>\n

\n

\n14%<\/p>\n<\/td>\n

\n

\n42.8<\/p>\n<\/td>\n

\n

\n14%<\/p>\n<\/td>\n

\n

\n1%<\/p>\n<\/td>\n<\/tr>\n

\n

\nTranssion<\/p>\n<\/td>\n

\n

\n28.6<\/p>\n<\/td>\n

\n

\n9%<\/p>\n<\/td>\n

\n

\n25.5<\/p>\n<\/td>\n

\n

\n8%<\/p>\n<\/td>\n

\n

\n12%<\/p>\n<\/td>\n<\/tr>\n

\n

\nvivo<\/p>\n<\/td>\n

\n

\n28.5<\/p>\n<\/td>\n

\n

\n9%<\/p>\n<\/td>\n

\n

\n27.2<\/p>\n<\/td>\n

\n

\n9%<\/p>\n<\/td>\n

\n

\n5%<\/p>\n<\/td>\n<\/tr>\n

\n

\nOthers<\/p>\n<\/td>\n

\n

\n102.5<\/p>\n<\/td>\n

\n

\n32%<\/p>\n<\/td>\n

\n

\n102.5<\/p>\n<\/td>\n

\n

\n33%<\/p>\n<\/td>\n

\n

\n0%<\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/b><\/p>\n<\/td>\n

\n

320.1<\/b><\/p>\n<\/td>\n

\n

100%<\/b><\/p>\n<\/td>\n

\n

309.9<\/b><\/p>\n<\/td>\n

\n

100%<\/b><\/p>\n<\/td>\n

\n

3%<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nNotes: Xiaomi includes sub-brands Redmi and POCO. TRANSSION includes sub-brands Infinix, iTel and TECNO. Percentages may not add up to 100% due to rounding.<\/p>\n<\/td>\n<\/tr>\n

\n

\nSource: Omdia<\/p>\n<\/td>\n

\n\n\n\n

\n\u00a9 2025 Omdia<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

Vendor Highlights<\/b><\/p>\n

\nSamsung remained the world\u2019s leading vendor, shipping 60.6 million units (+6% YoY). Growth was driven by its premium Galaxy Z Fold7 \/ Flip7 models alongside Galaxy A07 and A17 in the mid-to-low-end segment. Strong sales of the Galaxy A series in Asia-Pacific and the Middle East contributed significantly to overall shipments.<\/p>\n

\nApple shipped 56.5 million units, up 4% YoY as the brand readied itself for the festive 4Q. The base iPhone 17 outperformed launch expectations due to improved value proposition, offering higher storage capacity without a price increase, while the revamped iPhone 17 Pro and Pro Max continue to draw strong global demand. Rising demand from emerging markets, including India, is expected to further support Apple\u2019s full-year shipment growth.<\/p>\n

\nXiaomi maintained 1% mild annual growth with 43.4 million units shipped. While shipments in China declined after subsidy programs ended, growth in Asia-Pacific and other regions offset the decline.<\/p>\n

\nTranssion rose to fourth place, with shipments up 12% YoY following completion of inventory adjustments. vivo, in fifth place, remained strong in India, overtaking Huawei in Chinese market share and growing across Asia-Pacific, Africa, and Latin America.<\/p>\n

Regional Performance<\/b><\/p>\n

\nAt the regional level, shipments in North America and Greater China declined YoY while Asia-Pacific, the Middle East and Africa recorded strong growth, driving overall global market expansion in Q3.<\/p>\n

\nAfrica saw shipments surge 25% YoY, as Transsion – the region\u2019s largest player – ramped up activity following the completion of inventory adjustments earlier in the year. Asia-Pacific recorded 5% YoY increase, the highest quarterly volume since Q4 2021. In contrast, North American shipments dropped once the early pull-in triggered by tariff uncertainties concluded, while China recorded its second consecutive quarter of decline following the expiration of government subsidy effects.<\/p>\n

Market Outlook<\/b><\/p>\n

\nThe global smartphone market continues to show polarized growth, with expansion in both low-end and premium segments, while the mid-range segment remains weak. The ultra-low-end segment (below $100) and high-end segment (above $700) are driving overall volume growth. Despite the recovery seen in Q3, recent component shortages and rising costs have emerged as a shared industry challenge, with the effect expected to be passed through, resulting in higher pricing for new products in the short term and hindering the growth of the low end segment demand.<\/p>\n

\n\u201cVendors may adopt different strategies to tackle this common challenge\u2014securing channel funding early, prioritizing high-margin models, keeping mid- and low-end devices on a defensive stance, and leveraging scaling to strengthen supply chain bargaining power. Regardless, maintaining profitability remains their shared top priority,\u201d said Jusy Hong, Senior Research Manager at Omdia<\/a>.<\/p>\n

About Omdia<\/b><\/p>\n

Omdia<\/a>, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251029192008\/en\/<\/a><\/span><\/p>\n

\nFasiha Khan: fasiha.khan@omdia.com<\/a><\/p>\n

KEYWORDS:<\/b> North America United States Asia Pacific United Kingdom Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Other Retail Other Technology Specialty Software Hardware Retail Consumer Electronics<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Worldwide smartphone shipment market share, top vendors 1Q 2023 to 3Q 2025<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Worldwide smartphone estimates by region, 3Q 2024 and 3Q 2025<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Omdia: Global smartphone market grows 3% in Q3 2025, led by emerging economies LONDON–(BUSINESS WIRE)– The global smartphone market shipped 320.1 million units in Q3 2025, representing a 3% year-on-year (YoY) increase and signaling recovery from the muted performance seen in the first half of the year according to latest research from Omdia. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251029192008\/en\/ Worldwide smartphone shipment market share, top vendors 1Q 2023 to 3Q 2025 The first half of 2025 was weighed down by multiple challenges – rising uncertainty following changes in U.S. tariff policy and related supply chain restructuring as well as cautious channel sentiment triggered by slow retail traffic and inventory adjustment by vendors. As a result, … <\/p>\n

Continue reading “Omdia: Global smartphone market grows 3% in Q3 2025, led by emerging economies”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-902582","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOmdia: Global smartphone market grows 3% in Q3 2025, led by emerging economies - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-smartphone-market-grows-3-in-q3-2025-led-by-emerging-economies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Global smartphone market grows 3% in Q3 2025, led by emerging economies - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Global smartphone market grows 3% in Q3 2025, led by emerging economies LONDON–(BUSINESS WIRE)– The global smartphone market shipped 320.1 million units in Q3 2025, representing a 3% year-on-year (YoY) increase and signaling recovery from the muted performance seen in the first half of the year according to latest research from Omdia. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251029192008\/en\/ Worldwide smartphone shipment market share, top vendors 1Q 2023 to 3Q 2025 The first half of 2025 was weighed down by multiple challenges – rising uncertainty following changes in U.S. tariff policy and related supply chain restructuring as well as cautious channel sentiment triggered by slow retail traffic and inventory adjustment by vendors. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251029192008\/en\/ Worldwide smartphone shipment market share, top vendors 1Q 2023 to 3Q 2025 The first half of 2025 was weighed down by multiple challenges – rising uncertainty following changes in U.S. tariff policy and related supply chain restructuring as well as cautious channel sentiment triggered by slow retail traffic and inventory adjustment by vendors. 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