{"id":901153,"date":"2025-10-28T10:23:56","date_gmt":"2025-10-28T14:23:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/70-percent-of-consumers-dont-care-what-brands-are-saying-anymore\/"},"modified":"2025-10-28T10:23:56","modified_gmt":"2025-10-28T14:23:56","slug":"70-percent-of-consumers-dont-care-what-brands-are-saying-anymore","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/70-percent-of-consumers-dont-care-what-brands-are-saying-anymore\/","title":{"rendered":"70 Percent of Consumers Don\u2019t Care What Brands Are Saying Anymore"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>70 Percent of Consumers Don\u2019t Care What Brands Are Saying Anymore<\/b><\/p>\n<p class=\"bwalignc\"><i>CSG 2026 State of the Customer Experience Report finds loyalty at a tipping point in the Age of Overwhelm<\/i><\/p>\n<p>DENVER&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.csgi.com%2F%3Futm_source%3DPress%2BRelease%26utm_medium%3DPR&amp;esheet=54346199&amp;newsitemid=20251028584284&amp;lan=en-US&amp;anchor=CSG%26%23174%3B&amp;index=1&amp;md5=0bf65ab7344ec0b44b1b18a6d846f056\">CSG<sup>\u00ae<\/sup><\/a> (NASDAQ: CSGS) today released its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finfo.csgi.com%2F2026-state-of-the-customer-experience-pr&amp;esheet=54346199&amp;newsitemid=20251028584284&amp;lan=en-US&amp;anchor=2026+State+of+the+Customer+Experience+Report&amp;index=2&amp;md5=85ed52dece8f6d996a41f13fd1b3cfab\">2026 State of the Customer Experience Report<\/a>, which finds consumers in an era of total digital saturation, bombarded with brand communications in every channel, all day, every day. The research indicates that in 2026, clarity will be the most crucial driver of customer trust and loyalty.<\/p>\n<p>\nCSG\u2019s global survey of 1,200 digital citizens found that consumers are struggling to identify which brand messages are important\u2014and which interactions they can trust.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Seven out of ten<\/b> consumers feel brands send so many messages, they don\u2019t care what brands are saying anymore.\n<\/li>\n<li><b>59%<\/b> of consumers have deleted critical messages, like bills or fraud alerts, mistaking them for marketing or spam.\n<\/li>\n<li>\nAlmost<b> two-thirds<\/b> of consumers worry they\u2019ll miss critical messages because of the overwhelming number of communications that brands send today.<\/p>\n<\/li>\n<li>\nConsumers are divided on whether they trust agentic AI: <b>56%<\/b> are uncomfortable letting AI take action on their behalf.<\/p>\n<\/li>\n<li><b>More than one-third<\/b> of consumers have stopped buying from a brand altogether due to excessive outreach.\n<\/li>\n<\/ul>\n<p>\n\u201cConsumer overwhelm isn\u2019t just a feeling. It\u2019s a business risk,\u201d said Katie Costanzo, President of Customer Experience at CSG. \u201cYour customers aren\u2019t asking for more touchpoints. They want an easy, unified experience that shows the brand understands them. In 2026, the brands that can gain a holistic view of the customer and act in real time will win customers\u2019 trust and loyalty. That work starts from within: break down data silos, embrace smart automations and analytics, and communicate across departments. That\u2019s when brands will cut through the chaos with empathy, clarity and relevance.\u201d<\/p>\n<p>\nThe <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finfo.csgi.com%2F2026-state-of-the-customer-experience-pr&amp;esheet=54346199&amp;newsitemid=20251028584284&amp;lan=en-US&amp;anchor=2026+State+of+the+Customer+Experience+Report&amp;index=3&amp;md5=5270854e1bbc0c556b6df9f11dd45191\">2026 State of the Customer Experience Report<\/a> serves as a field guide for brands to earn loyalty in the Age of Overwhelm. CSG offers actionable strategies to win with clarity, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nRemember that<b> AI-supported personalization <\/b>only works when it feels human.<\/p>\n<\/li>\n<li>\nLean on a<b> journey analytics command center<\/b> to spot noisy, disjointed experiences in real time.<\/p>\n<\/li>\n<li><b>Harmonize the tech stack<\/b>, don\u2019t just consolidate it.\n<\/li>\n<\/ul>\n<p>\nTo explore the full findings, read CSG\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finfo.csgi.com%2F2026-state-of-the-customer-experience-pr&amp;esheet=54346199&amp;newsitemid=20251028584284&amp;lan=en-US&amp;anchor=2026+State+of+the+Customer+Experience+Report&amp;index=4&amp;md5=b15b664751b2b370f315ea9b54e6ebd2\">2026 State of the Customer Experience Report<\/a>.<\/p>\n<p><b>Methodology<\/b>:<\/p>\n<p>\nCSG partnered with Wakefield Research to field a custom quantitative study of 1,200 \u201cdigital citizens\u201d\u2014defined as people who have engaged with online services such as paying a bill online, using online customer support, making an online order or using an online account. The study was fielded July 24\u2013August 6, 2025, to respondents evenly distributed across the regions of North America, Central &amp; Latin America, and EMEA.<\/p>\n<p><b>About CSG<\/b><\/p>\n<p>\nCSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future and tap into guidance along the way from our fiercely committed and forward-thinking CSGers around the world.<\/p>\n<p>\nWant to be future-ready and a change-maker like the global brands that trust CSG? Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.csgi.com%2F%3Futm_source%3DPress%2BRelease%26utm_medium%3DPR&amp;esheet=54346199&amp;newsitemid=20251028584284&amp;lan=en-US&amp;anchor=csgi.com&amp;index=5&amp;md5=058536502e5e767aae19a119149e99bc\">csgi.com<\/a> to learn more.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251028584284r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251028584284\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251028584284\/en\/<\/a><\/span><\/p>\n<p>\nJulia Dakhlia<br \/>\n<br \/>External Communications<br \/>\n<br \/>+1 (402) 431-7376<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:julia.dakhlia@csgi.com\">julia.dakhlia@csgi.com<\/a><\/p>\n<p>\nJohn Rea<br \/>\n<br \/>Investor Relations<br \/>\n<br \/>+1 (210) 687-4409<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:john.rea@csgi.com\">john.rea@csgi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Colorado United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Data Management Technology Finance Marketing Advertising Fintech Communications Professional Services Online Retail Artificial Intelligence Electronic Commerce Payments Data Analytics Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251028584284\/en\/1659607\/3\/CSG_Logo_K.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>70 Percent of Consumers Don\u2019t Care What Brands Are Saying Anymore CSG 2026 State of the Customer Experience Report finds loyalty at a tipping point in the Age of Overwhelm DENVER&#8211;(BUSINESS WIRE)&#8211;CSG\u00ae (NASDAQ: CSGS) today released its 2026 State of the Customer Experience Report, which finds consumers in an era of total digital saturation, bombarded with brand communications in every channel, all day, every day. The research indicates that in 2026, clarity will be the most crucial driver of customer trust and loyalty. CSG\u2019s global survey of 1,200 digital citizens found that consumers are struggling to identify which brand messages are important\u2014and which interactions they can trust. Seven out of ten consumers feel brands send so many messages, they don\u2019t &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/70-percent-of-consumers-dont-care-what-brands-are-saying-anymore\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;70 Percent of Consumers Don\u2019t Care What Brands Are Saying Anymore&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-901153","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>70 Percent of Consumers Don\u2019t Care What Brands Are Saying Anymore - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/70-percent-of-consumers-dont-care-what-brands-are-saying-anymore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"70 Percent of Consumers Don\u2019t Care What Brands Are Saying Anymore - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"70 Percent of Consumers Don\u2019t Care What Brands Are Saying Anymore CSG 2026 State of the Customer Experience Report finds loyalty at a tipping point in the Age of Overwhelm DENVER&#8211;(BUSINESS WIRE)&#8211;CSG\u00ae (NASDAQ: CSGS) today released its 2026 State of the Customer Experience Report, which finds consumers in an era of total digital saturation, bombarded with brand communications in every channel, all day, every day. The research indicates that in 2026, clarity will be the most crucial driver of customer trust and loyalty. CSG\u2019s global survey of 1,200 digital citizens found that consumers are struggling to identify which brand messages are important\u2014and which interactions they can trust. 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The research indicates that in 2026, clarity will be the most crucial driver of customer trust and loyalty. CSG\u2019s global survey of 1,200 digital citizens found that consumers are struggling to identify which brand messages are important\u2014and which interactions they can trust. 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