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- \nAdobe delivers new AI innovations and industry\u2019s top AI models across Creative Cloud apps \u2013 including Photoshop, Lightroom, Premiere and Illustrator \u2013 empowering creative professionals to save time, meet the rising demand for creative content and work with greater power, precision and control.<\/p>\n<\/li>\n
- \nNew AI Assistant in Photoshop, powered by agentic AI, enables creative professionals to scale their work and free up time by instructing the assistant to help on a series of repetitive tasks and surface personalized recommendations, all while maintaining creative control.<\/p>\n<\/li>\n
- \nNew AI-powered capabilities in Firefly Boards, including image upscaling and prompt generation, empower creative teams to move even faster from inspiration to concept with collaborative ideation.<\/p>\n<\/li>\n<\/ul>\n
LOS ANGELES–(BUSINESS WIRE<\/a>)–
\nToday at Adobe MAX<\/a> \u2013 the world\u2019s largest creativity conference \u2013 Adobe (Nasdaq:ADBE) introduced an array of new AI innovations and models into its flagship Creative Cloud<\/a> applications, including Photoshop<\/a>, Lightroom<\/a>, Premiere<\/a> and Illustrator<\/a>, to empower creative professionals with greater precision and control. These innovations \u2013 which include one-click tools for compositing and masking \u2013 and new performance upgrades across apps save creative professionals time across each stage of their creative process, freeing them up to take on more work and meet the rising global demand for creative content. Adobe introduced new image upscaling and prompt generation in Firefly Boards, its collaborative AI ideation space along with new Firefly Creative Production for bulk editing thousands of images at once.<\/p>\nThis press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251028414089\/en\/<\/a><\/p>\n
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<\/p>\nToday at Adobe MAX \u2013 the world\u2019s largest creativity conference \u2013 Adobe introduced an array of new AI innovations and models into its flagship Creative Cloud applications, including Photoshop, Lightroom, Premiere and Illustrator to empower creative professionals with greater precision and control.<\/p>\n<\/div>\n
\nAdobe showcased the new AI Assistant in Photoshop on the web, powered by agentic AI, along with conversational AI assistants in Adobe Express<\/a> and Adobe Firefly<\/a>. The new AI Assistant delivers even more power, control and potential time-savings, enabling creative professionals to chat with the assistant and instruct it to take on a series of creative tasks, provide personalized recommendations and offer tutorials for accomplishing complex creative work. It\u2019s easy to switch between conversations with the assistant and manual tools like sliders to adjust brightness and contrast, giving creative professionals more control.<\/p>\n
\n\u201cWe\u2019re delivering several groundbreaking AI tools and models into creative professionals\u2019 go-to apps, so they can harness the tremendous economic and creative opportunities presented by the rising global demand for creative content,\u201d said Deepa Subramaniam, vice president of product marketing, creative professionals, Adobe. \u201cWith AI that gives creative professionals more power, precision and control \u2013 and time-savings \u2013 Creative Cloud is truly the creative professional\u2019s best friend.\u201d<\/p>\n
Groundbreaking AI tools and models infused across Creative Cloud apps<\/b><\/p>\n
\nAdobe worked closely with its community to embed AI-powered creation and editing tools across its creative apps, equipping creative professionals with pixel-level control, precision tooling and time savings at every stage of their creative journey. New AI capabilities across Creative Cloud apps include:<\/p>\n
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- Generative Fill with partner models in Photoshop:<\/b> Enhanced results in Generative Fill with new partner AI models \u2013 including Google Gemini 2.5 Flash Image, Black Forest Labs FLUX.1 Kontext and Firefly Image Models to give creative professionals the ability to make precise, instructional edits to add, remove or modify content with simple prompts, while preserving the coherence and visual harmony of a scene.\n<\/li>\n
- Generative Upscale in Photoshop: <\/b>Instant resolution enhancements now include the option to leverage Topaz Labs\u2019 AI to upscale small, cropped or low-resolution images into 4K with realistic detail. Generative Upscale is particularly valuable when working with assets generated with models that don\u2019t produce high-resolution images.\n<\/li>\n
- Harmonize in Photoshop: <\/b>Seamlessly blends people or objects into new scenes, matching light, color and tone for natural, realistic results \u2013 completing the bulk of the compositing process, freeing up the designer to focus on crafting the final details.\n<\/li>\n
- AI Object Mask in Premiere <\/b>(public beta): <\/b>Automatically identifies and isolates people and objects in video frames so that they can be edited and tracked without the need for manual rotoscoping. Object Mask makes the process of color grading, blurring and adding special effects to a moving background quicker and easier.\n<\/li>\n
- Rectangle, Ellipse and Pen Masking in Premiere <\/b>(public beta): <\/b>Precision tools for isolating specific areas of a video frame, so that video professionals can make targeted adjustments, add effects and make corrections easily.\n<\/li>\n
- Fast Vector Mask in Premiere <\/b>(public beta): <\/b>A redesigned masking tool that offers faster tracking, bi-directional tracking and 3D perspective tracking.\n<\/li>\n
- Assisted Culling in Lightroom<\/b> (public beta): <\/b>Ahighly customizable tool that helps creative professionals quickly identify the best images in large photo collections, with the ability to filter for different levels of focus, angles and sharpness.\n<\/li>\n<\/ul>\n
\nAdobe is bringing more than 100 new innovations to the latest Creative Cloud release, along with performance upgrades.<\/p>\n
Industry\u2019s top AI models in the best creative tools<\/b><\/p>\n
\nAdobe offers creative professionals the choice to use industry\u2019s top AI models for video, audio, imaging and design \u2013 all at one price, directly in Adobe\u2019s creative tools without having to leave their workflow. Customers can ideate and create with a choice of Adobe\u2019s commercially safe Firefly models, models from its partners across the industry and new, personalized Firefly Custom Models<\/a>.<\/p>\n
New Firefly Image Model 5<\/span><\/i><\/p>\n
\nAdobe\u2019s Firefly models include the new, commercially safe Firefly Image Model 5<\/b> (public beta) \u2013 its most advanced image generation and editing model yet. Capable of generating images in native 4MP resolution without upscaling, the latest Firefly Image Model excels at photorealistic details that capture lighting and texture. Image Model 5 generates lifelike portraits of people with anatomical accuracy and delivers major advancements in complex, multi-layered compositions and natural movement.<\/p>\n
\nFirefly Image Model 5 brings together image generation and editing, powering Firefly\u2019s new Prompt to Edit<\/b> tool that lets creative professionals describe edits to an image in their own words. The model will also power Layered Image Editing<\/b> (in development) for precise, context-aware compositing that ensures every change remains visually coherent.<\/p>\n
New models from Adobe\u2019s partners<\/span><\/i><\/p>\n
\nAdobe integrated new partner models in its Creative Cloud apps, including Topaz Bloom <\/b>and Topaz Gigapixel <\/b>modelsin Photoshop to power Generative Upscale. Adobe also integrated Topaz Bloom<\/b> and ElevenLabs Multilingual v2, <\/b>which excels at generating voiceovers, into Firefly. These models join Google\u2019s Gemini 2.5 Flash Image (Nano Banana) and Black Forest Labs\u2019 FLUX.1 Kontext in Photoshop as options for creators in Generative Fill. Adobe delivers top models from across the industry into Firefly as they\u2019re released, which currently includes models from Adobe, Black Forest Labs, Google, Ideogram, Luma AI, Moonvalley, OpenAI, Pika and Runway.<\/p>\n
New Firefly Custom Models<\/span><\/i><\/p>\n
\nAdobe is bringing Firefly Custom Models<\/b><\/a> (private beta) to creative professionals, directly in the Firefly app, with early access to the beta through a waitlist. First introduced to Firefly enterprise customers, Firefly Custom Models lets creative professionals easily personalize their own AI models to generate a series of assets with visual consistency in their unique style. Personalizing Firefly Custom Models is as simple as dragging and dropping images that creative professionals have the right to use. Custom Models are private by default and require authorization from the creative professional who created them for others to access them. Custom Models will be available to use in the Firefly app or Firefly Boards.<\/p>\n
New AI-powered ideation tools in Firefly Boards<\/b><\/p>\n
\nIn Firefly Boards, <\/b>Adobe\u2019s collaborative, AI-powered ideation surface, creative professionals can now move even faster from inspiration to concept with new features that offer greater control and creative flexibility. New Rotate Object <\/b>capabilities enable creative professionals to convert 2D images into 3D where they can position objects and people in different poses and rotate them to show different perspectives. New PDF exporting<\/b> and bulk image downloading <\/b>streamline the process of organizing and collaborating on visual concepts across projects.<\/p>\n
\nNew updates to Firefly Boards add to a suite of new tools Adobe recently introduced, including Presets<\/b> for generating images in diverse styles with a single click and Generative Text Edit <\/b>for instantly changing the text in a photo or other visual asset.<\/p>\n
Introducing Firefly Creative Production<\/b><\/p>\n
\nToday, Adobe is expanding access to Firefly Creative Production<\/b> (private beta) directly in the Firefly app. Firefly Creative Production is an AI-powered batch editing solution that enables creative professionals and their teams to edit thousands of images at once \u2013 automatically replacing backgrounds, applying consistent color grading and cropping through an easy-to-use, no-code interface.<\/p>\n
Pricing and availability<\/b><\/p>\n
\nPhotoshop\u2019s Generative Fill and Generative Upscale with access to partner models, as well as Harmonize are all generally available to customers today. Premiere\u2019s AI Object Mask, Rectangle, Ellipse and Pen Masking and Fast Vector Mask are all available in beta today, as is Lightroom\u2019s new AI Assisted Culling feature.<\/p>\n
\nFirefly\u2019s Prompt to Edit capability is generally available to Firefly customers today with Firefly Image Model 5 and partner models from Black Forest Labs, Google and OpenAI.<\/p>\n
\nFirefly Image Model 5 is available in public beta today.<\/p>\n
\nFirefly Custom Models is in private beta and will begin rolling out next month; customers can sign up today to join the waitlist for early access. Firefly Creative Production is in private beta and will begin rolling out to customers who have access to premium generative AI features next month.<\/p>\n
Photoshop AI Assistant<\/a> is available through a private beta waitlist.<\/p>\n
\nThrough December 1, Creative Cloud Pro and Firefly plan subscribers can enjoy unlimited image generations with all Firefly and partner models, plus unlimited video generations with the Firefly Video Model. More on Firefly pricing and plans here<\/a>.<\/p>\n
Adobe\u2019s Approach to AI<\/b><\/p>\n
\nAdobe takes the most creator-friendly approach to AI in the industry. It views AI as a tool for, not a replacement of, human creativity and believes that generative AI can be developed responsibly, starting with respect for creators\u2019 rights. For information on our approach to generative AI, visit: https:\/\/www.adobe.com\/ai\/overview\/firefly\/gen-ai-approach.html<\/a>.<\/p>\n
About Adobe<\/b><\/p>\n
\nAdobe is changing the world through digital experiences. For more information, visit www.adobe.com<\/a>.<\/p>\n
Forward-looking statements<\/b><\/p>\n
\nThis press release contains \u201cforward-looking statements\u201d within the meaning of applicable securities laws, including those related to Adobe\u2019s new, enhanced or future AI and product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to compete effectively; damage to our reputation or brands; failure to realize the anticipated benefits of investments or acquisitions; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; complex sales cycles; failure to recruit and retain key personnel; litigation, regulatory inquiries and intellectual property infringement claims; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled \u201cRisk Factors\u201d in Adobe\u2019s most recently filed Annual Report on Form 10-K and Adobe’s most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe\u2019s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.<\/p>\n
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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251028414089\/en\/<\/a><\/span><\/p>\n
Public relations contacts
\n<\/b>
Anais Gragueb
\n
Adobe
\n
gragueb@adobe.com<\/a><\/p>\nKEYWORDS:<\/b> California United States North America<\/p>\n
INDUSTRY KEYWORDS:<\/b> Internet Consumer Electronics Technology Artificial Intelligence Software<\/p>\n
- Generative Upscale in Photoshop: <\/b>Instant resolution enhancements now include the option to leverage Topaz Labs\u2019 AI to upscale small, cropped or low-resolution images into 4K with realistic detail. Generative Upscale is particularly valuable when working with assets generated with models that don\u2019t produce high-resolution images.\n<\/li>\n
- Generative Fill with partner models in Photoshop:<\/b> Enhanced results in Generative Fill with new partner AI models \u2013 including Google Gemini 2.5 Flash Image, Black Forest Labs FLUX.1 Kontext and Firefly Image Models to give creative professionals the ability to make precise, instructional edits to add, remove or modify content with simple prompts, while preserving the coherence and visual harmony of a scene.\n<\/li>\n
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