{"id":900848,"date":"2025-10-28T00:04:10","date_gmt":"2025-10-28T04:04:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-releases-fy2025-impact-report-with-emphasis-on-the-every\/"},"modified":"2025-10-28T00:04:10","modified_gmt":"2025-10-28T04:04:10","slug":"e-l-f-beauty-releases-fy2025-impact-report-with-emphasis-on-the-every","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-releases-fy2025-impact-report-with-emphasis-on-the-every\/","title":{"rendered":"e.l.f. Beauty Releases FY2025 Impact Report with Emphasis on \u2018the Every\u2019"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>e.l.f. Beauty Releases FY2025 Impact Report with Emphasis on \u2018<i>the Every<\/i>\u2019<\/b><\/p>\n<p class=\"bwalignc\"><i>Bold new campaign encourages the community to \u201cgive an e.l.f.\u201d and join the company in making the world a better place for every eye, lip and face<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its fourth annual Impact Report.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251027352775\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251027352775\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251027352775\/en\/2622835\/4\/1920x1080_PressRelease_TalentRoundup.jpg\" alt=\"e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face.\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face.<\/p>\n<\/div>\n<p>\nThe digital-first report is built around the theme of <b>\u201cthe every\u201d<\/b>\u2014 a reflection of e.l.f.\u2019s commitment to be a bold disruptor with a kind heart. To amplify the message behind the Impact Report, e.l.f. also launched a bold, international consumer campaign: \u201cGive an e.l.f.\u201d The campaign features voices of kindred spirits and encourages the community to fuel their own sense of purpose.<\/p>\n<p>\n\u201cSharing our Impact Report is one of my proudest moments each year as we see the collective highlights of living our vision to be a different kind of company by building brands that disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility,\u201d said Tarang Amin, Chairman and CEO, e.l.f. Beauty.<\/p>\n<p>\nThe report includes an evolution of the company\u2019s purpose statement to emphasize action and impact: to make the world a better place for every eye, lip and face.<\/p>\n<p>\n\u201cOur commitment to show up as bold disruptors with kind hearts has been unwavering throughout the company\u2019s 21-year history,\u201d Amin said. \u201cIt guides how we operate each day and why we make every one of our choices as a purpose-led, results-driven company.\u201d<\/p>\n<p>\ne.l.f. Beauty\u2019s strong ethos powers its purpose, purpose powers its people, people power its performance \u2013 and performance powers its possibilities. Focusing on achievements across key areas, including People &amp; Culture, Innovation &amp; Community, Campaigns &amp; Activations, and Environment &amp; Sustainability. Key highlights reported include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAt least 2% of the prior year\u2019s profits \u2013 totaling more than $2.5 million in FY2025 \u2013 donated to changemaking causes that align with the company\u2019s values, spanning boardroom diversity, animal welfare, health and wellness, women&#8217;s empowerment, LGBTQ+ advocacy, disaster relief and more<\/p>\n<\/li>\n<li>\nMore than 140 business leaders, nonprofits and peer companies have joined e.l.f. Beauty\u2019s Change the Board Game coalition, all committed to creating more accessible boardrooms<\/p>\n<\/li>\n<li>\n75% of e.l.f. Cosmetics products are $10 and under to maximize accessibility<\/p>\n<\/li>\n<li>\n73% of e.l.f. Beauty brands\u2019 products are made in Fair Trade Certified facilities*<\/p>\n<\/li>\n<li>\n100% of cosmetic brushes&#8217; wood handles now use Forest Stewardship Council\u2122-certified wood*<\/p>\n<\/li>\n<li>\nAchieved a 33% reduction in packaging intensity in FY2025 versus a 2019 baseline, exceeding our 2030 goal for a 20% reduction*<\/p>\n<\/li>\n<\/ul>\n<p>\nThe complementary campaign, created with creative agency CASE, will be featured across social, digital, print and out-of-home placements with a simple, direct call to action: \u201cWhat do you give an e.l.f. (F#@&amp;) about?\u201d Among those giving passionate and confident answers \u2013 straight to camera \u2013 are:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nBillie Jean King, equality champion, gives an e.l.f. about board diversity representation<\/p>\n<\/li>\n<li>\nAditya Madiraju, creator, gives an e.l.f. about LGBTQIA+ advocacy<\/p>\n<\/li>\n<li>\nJaedyn Shaw, professional soccer player, gives an e.l.f. about women in sports<\/p>\n<\/li>\n<li>\nKgothatso Montjane \u201cKG\u201d, paralympian, gives an e.l.f. about empowering.legendary.females.<\/p>\n<\/li>\n<li>\nAmanda Nguyen, astronaut and activist, gives an e.l.f. about women\u2019s rights<\/p>\n<\/li>\n<li>\nKatherine Legge, professional racecar driver, gives an e.l.f. about putting girls in the driver\u2019s seat<\/p>\n<\/li>\n<li>\nMeduulla, musician, gives an e.l.f. about amplifying voices<\/p>\n<\/li>\n<li>\nMelanie Barcenas, professional soccer player, gives an e.l.f. about self-expression<\/p>\n<\/li>\n<li>\nJess Rona, dog groomer, gives an e.l.f. about cruelty-free<\/p>\n<\/li>\n<li>\nJavon Ford, cosmetic chemist, gives an e.l.f. about affordable skincare made with quality ingredients<\/p>\n<\/li>\n<li>\nPaul Rice, founder of Fair Trade USA, gives an e.l.f. about Fair Trade<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cWe all give an e.l.f. We have the courage to care and that\u2019s how we make the world a better place for every eye, lip and face,\u201d said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. \u201cThis campaign is our collective voice calling the world to stand up, speak up and show up for what matters. It\u2019s turning caring into a cultural movement. We\u2019re force multiplying with icons like Billie Jean King and Amanda Nguyen to inspire everyone to take action on what they give an e.l.f. about.\u201d<\/p>\n<p>\nThe campaign will appear across more than 40 digital screens in Moynihan Train Hall at New York\u2019s Penn Station, and will be seen as a two-page spread in <i>The New York Times<\/i> on Sunday, November 2, 2025.<\/p>\n<p>\ne.l.f. Beauty is also hosting a live activation today at 410 Lafayette Street in New York City from 10AM \u2013 6PM ET, where the public is invited to \u201cgive an e.l.f.\u201d \u2014 literally and figuratively. At a custom kiosk, visitors can select a cause they care about, and e.l.f. Beauty will make a donation to a nonprofit organization focused on that cause. Participating guests will receive a printed receipt confirming the donation and are invited to take their receipt to the gift bar in exchange for e.l.f. Beauty products.<\/p>\n<p>\nTo explore the full FY2025 Impact Report and learn more about how e.l.f. Beauty is creating change, visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfbeauty.com%2Fimpact&amp;esheet=54346322&amp;newsitemid=20251027352775&amp;lan=en-US&amp;anchor=elfbeauty.com%2Fimpact&amp;index=1&amp;md5=5ce71a82a1371e1f0f28b9a8dd64318c\">elfbeauty.com\/impact<\/a>.<br \/>\n<br \/>Check out the campaign trailer <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D9PLtbFhInks&amp;esheet=54346322&amp;newsitemid=20251027352775&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=d23d8e3303bc30968a956c185d7e8a35\">here<\/a>.<\/p>\n<p><i>* These metrics do not include rhode, acquired in August 2025. Fair Trade metric is calculated on a unit basis.<\/i><\/p>\n<p><b>About e.l.f. Beauty<\/b><\/p>\n<p>\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, are led by purpose, driven by results and elevated by superpowers, offering e.l.f. clean and vegan products. e.l.f. Beauty proudly stands as the first beauty company with Fair Trade Certified\u2122 facilities. With a kind heart at the center of e.l.f.\u2019s ethos, the company donates at least 2% of the prior year\u2019s profits to organizations that make positive impacts. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.elfbeauty.com%2F&amp;esheet=54346322&amp;newsitemid=20251027352775&amp;lan=en-US&amp;anchor=www.elfbeauty.com&amp;index=3&amp;md5=9b81ea865a9da5677552025022f8bae8\">www.elfbeauty.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251027352775r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251027352775\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251027352775\/en\/<\/a><\/span><\/p>\n<p>\nLaura Cosgrave<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lcosgrave@elfbeauty.com\">lcosgrave@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251027352775\/en\/2622835\/3\/1920x1080_PressRelease_TalentRoundup.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251027352775\/en\/2622837\/3\/1920x1080_PressRelease_Hero.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251027352775\/en\/2622974\/3\/1920x1080_PR_Talent_01.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251027352775\/en\/2622976\/3\/1920x1080_PR_Talent_03.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251027352775\/en\/2622827\/3\/e.l.f._Beauty_Logo_Large_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Beauty Releases FY2025 Impact Report with Emphasis on \u2018the Every\u2019 Bold new campaign encourages the community to \u201cgive an e.l.f.\u201d and join the company in making the world a better place for every eye, lip and face OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its fourth annual Impact Report. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251027352775\/en\/ e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face. The digital-first report is built around the theme of \u201cthe every\u201d\u2014 a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-releases-fy2025-impact-report-with-emphasis-on-the-every\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Beauty Releases FY2025 Impact Report with Emphasis on \u2018the Every\u2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-900848","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. Beauty Releases FY2025 Impact Report with Emphasis on \u2018the Every\u2019 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-releases-fy2025-impact-report-with-emphasis-on-the-every\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. Beauty Releases FY2025 Impact Report with Emphasis on \u2018the Every\u2019 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"e.l.f. Beauty Releases FY2025 Impact Report with Emphasis on \u2018the Every\u2019 Bold new campaign encourages the community to \u201cgive an e.l.f.\u201d and join the company in making the world a better place for every eye, lip and face OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its fourth annual Impact Report. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251027352775\/en\/ e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face. The digital-first report is built around the theme of \u201cthe every\u201d\u2014 a &hellip; Continue reading &quot;e.l.f. 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Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its fourth annual Impact Report. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251027352775\/en\/ e.l.f. Beauty releases 4th annual Impact Report, emphasizing it\u2019s evolved purpose statement: to make the world a better place for every eye, lip and face. The digital-first report is built around the theme of \u201cthe every\u201d\u2014 a &hellip; Continue reading \"e.l.f. 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