{"id":898866,"date":"2025-10-22T09:32:05","date_gmt":"2025-10-22T13:32:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-and-paramount-advertising-partner-to-extend-ctv-performance-across-the-open-web-for-smb-advertisers\/"},"modified":"2025-10-22T09:32:05","modified_gmt":"2025-10-22T13:32:05","slug":"taboola-and-paramount-advertising-partner-to-extend-ctv-performance-across-the-open-web-for-smb-advertisers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-and-paramount-advertising-partner-to-extend-ctv-performance-across-the-open-web-for-smb-advertisers\/","title":{"rendered":"Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web for SMB Advertisers"},"content":{"rendered":"
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NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) — Taboola<\/u><\/a> (NASDAQ: TBLA) and Paramount Advertising<\/u><\/a> today announced a strategic partnership to launch \u201cPerformance Multiplier\u201d \u2014 a Paramount-branded solution that underscores TV\u2019s power to augment a brand\u2019s digital performance. This solution will help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising.\u00a0<\/p>\n

\u201cAt Paramount, we are proving that television advertising amplifies marketing results everywhere,” said Steve Ellis, Chief Operating Officer, Paramount Advertising. \u201cThe Performance Multiplier will show how TV advertising fuels a ripple effect, lifting performance across search, social and the web. Together with Taboola\u2019s extensive reach across thousands of trusted publisher websites and its proven performance marketing expertise, we\u2019ll unlock even more ways to turn viewer attention into measurable action.\u201d<\/p>\n

The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising\u2019s self-service buying platform that enables SMB advertisers to access premium streaming advertising at any budget. Leveraging Taboola\u2019s Realize AI technology, Paramount Ads Manager will enhance its targeting and attribution capabilities by allowing advertisers to extend their brand message beyond Paramount\u2019s massive reach on CTV to matched and lookalike viewers across Taboola\u2019s network of over 9,000 publisher partners, reaching hundreds of millions of users in premium, brand-safe environments.<\/p>\n

This marks the first time a major streaming provider has adopted a solution like Taboola Realize, and the first deployment of the new Performance Multiplier, setting a new standard for how TV advertising drives performance across digital channels.<\/p>\n

Business outcomes, including sales and leads, are top KPIs for determining CTV success. The Performance Multiplier will help SMBs drive performance outcomes beyond walled gardens, making CTV a more measurable and actionable part of their media mix, all in a privacy compliant manner.<\/p>\n

Advertisers using Paramount Ads Manager will soon be able to:<\/p>\n