{"id":898546,"date":"2025-10-21T18:00:06","date_gmt":"2025-10-21T22:00:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\/"},"modified":"2025-10-21T18:00:06","modified_gmt":"2025-10-21T22:00:06","slug":"hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\/","title":{"rendered":"HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History<\/i><\/b><\/p>\n<p><b>WQHT-FM Achieves Record September Ratings Ranking #3 in Total Day Among Adults 18-49<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship hip hop station, <b>WQHT-FM (HOT 97)<\/b>, achieved its <b>highest monthly audience levels in history<\/b> among Adults 18-49 during radio prime (Monday\u2013Friday, 6am\u20137pm) in September 2025.<\/p>\n<p>\n\u201cThese historic ratings reflect the energy, creativity, and authenticity that define HOT 97,\u201d said <b>Katrina B,<\/b><b>Assistant Program Director<\/b> of <b>HOT 97<\/b>. \u201cFrom the culture we represent to the conversations we lead, HOT 97 continues to be the heartbeat of hip hop, engaging audiences across generations like never before.\u201d<\/p>\n<p>\nHOT 97 delivered a <b>record 17,300 Adult 18-49 listeners per quarter-hour<\/b>, a <b>+68% increase<\/b> versus September 2024. This remarkable year-over-year growth elevated HOT 97\u2019s market rank from <b>#9 to #4 <\/b>among 27 reportable stations in New York.<\/p>\n<p>\nPerformance was strong across every major weekday daypart:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Morning Drive (6a\u201310a):<\/b> 17,000 Adult 18-49 listeners per quarter-hour, <b>+55%<\/b> year-over-year.\n<\/li>\n<li><b>Daytime (10a\u20133p):<\/b> September capped three consecutive months (July\u2013September) of the station\u2019s strongest midday audiences in the past year, with September up <b>+66%<\/b> vs. a year ago.\n<\/li>\n<li><b>Afternoon Drive (3p\u20137p):<\/b> HOT 97 ranked <b>#3<\/b> and delivered its largest audience of the month with <b>20,800 Adult 18-49 quarter-hour listeners<\/b>, a gain of <b>+82%<\/b> from September 2024.\n<\/li>\n<\/ul>\n<p>\nWeekend performance was equally impressive. HOT 97 ranked <b>#4<\/b> among Adults 18-49 during <b>6am\u2013midnight<\/b> hours, averaging <b>12,200 listeners per quarter-hour<\/b>, a <b>+61%<\/b> increase from the prior year.<\/p>\n<p>\nFor the <b>total week (Mon\u2013Sun 6a\u201312a)<\/b>, HOT 97 ranked <b>#3<\/b> among Adults 18-49 with an average of <b>14,400 listeners per quarter-hour<\/b>, marking one of the strongest overall audience performances in the station\u2019s history.<\/p>\n<p>\n\u201cHOT 97 has been an iconic brand for decades, and this record-breaking performance underscores its continued cultural influence and audience connection,\u201d said <b>Kudjo Sogadzi<\/b>, <b>EVP of Content &amp; Growth<\/b> at <b>MediaCo<\/b>. \u201cWe\u2019re thrilled to see such strong growth across all dayparts as HOT 97 continues to set the standard for hip hop radio.\u201d<\/p>\n<p><strong>About MediaCo<\/strong><\/p>\n<p>\nMediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now&amp;esheet=54343026&amp;newsitemid=20251021552694&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=b5de52e64416b938cfb439ff94378fbb\">https:\/\/mediaco.now<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251021552694r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251021552694\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251021552694\/en\/<\/a><\/span><\/p>\n<p><strong>Media: <\/strong><b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Media Online Entertainment Consumer General Entertainment TV and Radio Marketing Music Advertising Generation Z Communications Generation X Millennials<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251021552694\/en\/2617230\/3\/HOT97_Logo_2.20.25.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History WQHT-FM Achieves Record September Ratings Ranking #3 in Total Day Among Adults 18-49 NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship hip hop station, WQHT-FM (HOT 97), achieved its highest monthly audience levels in history among Adults 18-49 during radio prime (Monday\u2013Friday, 6am\u20137pm) in September 2025. \u201cThese historic ratings reflect the energy, creativity, and authenticity that define HOT 97,\u201d said Katrina B,Assistant Program Director of HOT 97. \u201cFrom the culture we represent to the conversations we lead, HOT 97 continues to be the heartbeat of hip hop, engaging audiences across generations like never before.\u201d HOT 97 delivered a record 17,300 Adult 18-49 listeners per &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-898546","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History WQHT-FM Achieves Record September Ratings Ranking #3 in Total Day Among Adults 18-49 NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship hip hop station, WQHT-FM (HOT 97), achieved its highest monthly audience levels in history among Adults 18-49 during radio prime (Monday\u2013Friday, 6am\u20137pm) in September 2025. \u201cThese historic ratings reflect the energy, creativity, and authenticity that define HOT 97,\u201d said Katrina B,Assistant Program Director of HOT 97. \u201cFrom the culture we represent to the conversations we lead, HOT 97 continues to be the heartbeat of hip hop, engaging audiences across generations like never before.\u201d HOT 97 delivered a record 17,300 Adult 18-49 listeners per &hellip; Continue reading &quot;HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T22:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251021552694r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History\",\"datePublished\":\"2025-10-21T22:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\\\/\"},\"wordCount\":429,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251021552694r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hot-97-delivers-highest-adult-18-49-audience-levels-in-station-history\\\/\",\"name\":\"HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History - 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