{"id":898314,"date":"2025-10-21T11:53:10","date_gmt":"2025-10-21T15:53:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/alkami-thomaston-savings-bank-and-colony-bank-to-share-how-financial-marketers-turn-data-usage-into-measurable-growth\/"},"modified":"2025-10-21T11:53:10","modified_gmt":"2025-10-21T15:53:10","slug":"alkami-thomaston-savings-bank-and-colony-bank-to-share-how-financial-marketers-turn-data-usage-into-measurable-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/alkami-thomaston-savings-bank-and-colony-bank-to-share-how-financial-marketers-turn-data-usage-into-measurable-growth\/","title":{"rendered":"Alkami, Thomaston Savings Bank, and Colony Bank to Share How Financial Marketers Turn Data Usage into Measurable Growth"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Panelists will uncover how data-driven strategies improve personalization, efficiency, and campaign performance\u00a0<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">PLANO, Texas<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 21, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Alkami Technology, Inc. (Nasdaq: ALKT) (&#8220;Alkami&#8221;), a\u00a0<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=89825347&amp;u=https%3A%2F%2Fwww.alkami.com%2F%3Futm_source%3Dpublic-relations%26utm_medium%3Dpress-release%26utm_campaign%3D2025PR-Influencer-Press-Release-Hocus-Focus%26utm_term%3Ddigital-sales-and-service-platform-provider%26utm_content%3Dprovider&amp;a=digital+sales+and+service+platform+provider\" target=\"_blank\" rel=\"nofollow\">digital sales and service platform provider<\/a><\/u> for financial institutions in the U.S., today announced the upcoming webinar, <i><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=2644554803&amp;u=https%3A%2F%2Fmy.demio.com%2Fref%2FjN66KCT3Nd3XJh4B%3Futm_source%3Dweb%26utm_medium%3Dpr_alkami%26utm_campaign%3Dhocus-focus-sharpen-your-marketing-skills-with-data-that-works&amp;a=Hocus+Focus%3A+Sharpen+Your+Marketing+with+Data+That+Works\" target=\"_blank\" rel=\"nofollow\">Hocus Focus: Sharpen Your Marketing with Data That Works<\/a><\/u><\/i>, a panel discussion designed to help financial marketers transform data into actionable insights that drive measurable results.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/899955\/Alkami_Logov1.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/899955\/Alkami_Logov1.jpg\" title=\"Alkami Logo (PRNewsfoto\/Alkami Technology, Inc.)\" alt=\"Alkami Logo (PRNewsfoto\/Alkami Technology, Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Featuring\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=2609443171&amp;u=https%3A%2F%2Fwww.thomastonsavingsbank.com%2F&amp;a=Thomaston+Savings+Bank\" target=\"_blank\" rel=\"nofollow\">Thomaston Savings Bank<\/a> and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=543230219&amp;u=https%3A%2F%2Fcolony.bank%2F&amp;a=Colony+Bank\" target=\"_blank\" rel=\"nofollow\">Colony Bank<\/a>, the discussion will explore how financial institutions use data to drive personalization and smarter marketing decisions. The panel will share practical ways to focus resources and deliver campaigns that better connect with account holders.<\/p>\n<p>Featured speakers include:<\/p>\n<ul type=\"disc\">\n<li>\n          <u><br \/>\n            <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=1345875076&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fethan-o%25E2%2580%2599day-9a61a4184%2F&amp;a=Ethan+O%27Day\" target=\"_blank\" rel=\"nofollow\"><br \/>\n              <span class=\"xn-person\">Ethan O&#8217;Day<\/span><br \/>\n            <\/a><br \/>\n          <\/u>, business intelligence analyst, Thomaston Savings Bank<\/li>\n<li>\n          <u><br \/>\n            <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=2656165046&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjeffrey-wright-a960b74%2F&amp;a=Jeff+Wright\" target=\"_blank\" rel=\"nofollow\"><br \/>\n              <span class=\"xn-person\">Jeff Wright<\/span><br \/>\n            <\/a><br \/>\n          <\/u>, digital communications and strategy manager, Colony Bank<\/li>\n<li>\n          <u><br \/>\n            <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=3322787777&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkentblacksher%2F&amp;a=Kent+Blacksher\" target=\"_blank\" rel=\"nofollow\"><br \/>\n              <span class=\"xn-person\">Kent Blacksher<\/span><br \/>\n            <\/a><br \/>\n          <\/u>, account executive, Data &amp; Marketing Solution, Alkami<\/li>\n<\/ul>\n<p>&#8220;Data can seem like a complex topic in marketing, but it&#8217;s really the key to uncovering new opportunities,&#8221; said <span class=\"xn-person\">Ethan O&#8217;Day<\/span>. &#8220;When you take the time to understand and use the data you already have, it can completely change the way you reach and engage your audience.&#8221;<\/p>\n<p>&#8220;The most successful marketing teams are the ones that turn information into inspiration,&#8221; said Kent\u00a0Blacksher. &#8220;By harnessing the right data, financial institutions can move beyond guesswork and deliver campaigns that are truly relevant and impactful.&#8221;<\/p>\n<p>Powered by <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=1886447064&amp;u=https%3A%2F%2Fwww.alkami.com%2Fdata-marketing-solutions%2F%3Futm_source%3Dpublic-relations%26utm_medium%3Dpress-release%26utm_campaign%3D2025PR-Influencer-Press-Release-Hocus-Focus%26utm_term%3Ddata-marketing-solutions%26utm_content%3Dsolutions&amp;a=Alkami%27s+Data+%26+Marketing+Solution\" target=\"_blank\" rel=\"nofollow\">Alkami&#8217;s Data &amp; Marketing Solution<\/a><\/u>, part of the <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=1392764289&amp;u=https%3A%2F%2Fwww.alkami.com%2F%3Futm_source%3Dpublic-relations%26utm_medium%3Dpress-release%26utm_campaign%3D2025PR-Influencer-Press-Release-Hocus-Focus%26utm_term%3Ddigital-sales-and-service-platform-provider%26utm_content%3Dprovider&amp;a=Digital+Sales+%26+Service+Platform\" target=\"_blank\" rel=\"nofollow\">Digital Sales &amp; Service Platform<\/a><\/u>, the webinar will show how financial institutions can turn insights into action to deliver <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=3259811095&amp;u=https%3A%2F%2Fwww.alkami.com%2Fanticipatory-banking%2F%3Futm_source%3Dpublic-relations%26utm_medium%3Dpress-release%26utm_campaign%3D2025PR-Influencer-Press-Release-Hocus-Focus%26utm_term%3Danticipatory-banking%26utm_content%3Dbanking&amp;a=Anticipatory+Banking\" target=\"_blank\" rel=\"nofollow\">Anticipatory Banking<\/a><\/u> through personalized, data-driven engagement and measurable growth.<\/p>\n<p>&#8220;At Colony Bank, understanding our customers is central to who we are,&#8221; said <span class=\"xn-person\">Jeff Wright<\/span>. &#8220;I look forward to discussing how data empowers all financial institutions to deliver on that commitment.&#8221;<\/p>\n<p>Join the webinar on <span class=\"xn-chron\">Wednesday, October 29, 2025<\/span>, at <span class=\"xn-chron\">2:00 p.m. EDT<\/span> by registering <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=634018356&amp;u=https%3A%2F%2Fmy.demio.com%2Fref%2FjN66KCT3Nd3XJh4B%3Futm_source%3Dweb%26utm_medium%3Dpr_alkami%26utm_campaign%3Dhocus-focus-sharpen-your-marketing-skills-with-data-that-works&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a><\/u>.<\/p>\n<p>To learn more about Alkami&#8217;s Digital Sales &amp; Service Platform, visit <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=3572541290&amp;u=https%3A%2F%2Fwww.alkami.com%2F%3Futm_source%3Dpublic-relations%26utm_medium%3Dpress-release%26utm_campaign%3D2025PR-Influencer-Press-Release-Hocus-Focus%26utm_term%3Ddigital-sales-and-service-platform-provider%26utm_content%3Dprovider&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a><\/u>.<\/p>\n<p>Alkami has been certified by J.D. Power in 2024 and 2025 for providing &#8220;An Outstanding Mobile Banking Platform Experience.&#8221;<sup>1<\/sup><\/p>\n<p>\n        <b>About\u00a0Alkami\u00a0 <br \/><\/b><br \/>\n        <u><br \/>\n          <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=2084739850&amp;u=https%3A%2F%2Fwww.alkami.com%2F%3Futm_source%3Dpublic-relations%26utm_medium%3Dpress-release%26utm_campaign%3D2025PR-Influencer-Press-Release-Hocus-Focus%26utm_term%3Ddigital-sales-and-service-platform-provider%26utm_content%3Dprovider&amp;a=Alkami\" target=\"_blank\" rel=\"nofollow\">Alkami<\/a><br \/>\n        <\/u>\u00a0provides a digital sales and service platform for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing\u2014each solution can stand alone, but together they deliver more\u2014to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.<\/p>\n<p>\n        <b>Media Relations Contacts<br \/><\/b>Vested<br \/><a href=\"mailto:alkami@fullyvested.com\" target=\"_blank\" rel=\"nofollow\">alkami@fullyvested.com<\/a>\u00a0<\/p>\n<p>\n        <span class=\"xn-person\">Marla Pieton<\/span><br \/>\n        <br \/>\n        <a href=\"mailto:marla.pieton@alkami.com\" target=\"_blank\" rel=\"nofollow\">marla.pieton@alkami.com<\/a>\u00a0<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\"><br \/>\n                  <sup>1<\/sup>J.D. Power 2025 Mobile App Platform Certification Program<sup>SM<\/sup> recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4535940-1&amp;h=884338175&amp;u=https%3A%2F%2Fwww.jdpower.com%2Fawards&amp;a=www.jdpower.com%2Fawards\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">www.jdpower.com\/awards<\/a>.<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n              \n            <\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=DA01251&amp;sd=2025-10-21\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/alkami-thomaston-savings-bank-and-colony-bank-to-share-how-financial-marketers-turn-data-usage-into-measurable-growth-302589253.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/alkami-thomaston-savings-bank-and-colony-bank-to-share-how-financial-marketers-turn-data-usage-into-measurable-growth-302589253.html<\/a><\/p>\n<p>SOURCE  Alkami Technology, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DA01251&amp;Transmission_Id=202510211000PR_NEWS_USPR_____DA01251&amp;DateId=20251021\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Panelists will uncover how data-driven strategies improve personalization, efficiency, and campaign performance\u00a0 PLANO, Texas , Oct. 21, 2025 \/PRNewswire\/ &#8212; Alkami Technology, Inc. (Nasdaq: ALKT) (&#8220;Alkami&#8221;), a\u00a0digital sales and service platform provider for financial institutions in the U.S., today announced the upcoming webinar, Hocus Focus: Sharpen Your Marketing with Data That Works, a panel discussion designed to help financial marketers transform data into actionable insights that drive measurable results. Featuring\u00a0Thomaston Savings Bank and Colony Bank, the discussion will explore how financial institutions use data to drive personalization and smarter marketing decisions. The panel will share practical ways to focus resources and deliver campaigns that better connect with account holders. Featured speakers include: Ethan O&#8217;Day , business intelligence analyst, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/alkami-thomaston-savings-bank-and-colony-bank-to-share-how-financial-marketers-turn-data-usage-into-measurable-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Alkami, Thomaston Savings Bank, and Colony Bank to Share How Financial Marketers Turn Data Usage into Measurable Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-898314","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alkami, Thomaston Savings Bank, and Colony Bank to Share How Financial Marketers Turn Data Usage into Measurable Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/alkami-thomaston-savings-bank-and-colony-bank-to-share-how-financial-marketers-turn-data-usage-into-measurable-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alkami, Thomaston Savings Bank, and Colony Bank to Share How Financial Marketers Turn Data Usage into Measurable Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Panelists will uncover how data-driven strategies improve personalization, efficiency, and campaign performance\u00a0 PLANO, Texas , Oct. 21, 2025 \/PRNewswire\/ &#8212; Alkami Technology, Inc. (Nasdaq: ALKT) (&#8220;Alkami&#8221;), a\u00a0digital sales and service platform provider for financial institutions in the U.S., today announced the upcoming webinar, Hocus Focus: Sharpen Your Marketing with Data That Works, a panel discussion designed to help financial marketers transform data into actionable insights that drive measurable results. Featuring\u00a0Thomaston Savings Bank and Colony Bank, the discussion will explore how financial institutions use data to drive personalization and smarter marketing decisions. The panel will share practical ways to focus resources and deliver campaigns that better connect with account holders. 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