{"id":895519,"date":"2025-10-14T09:57:10","date_gmt":"2025-10-14T13:57:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/"},"modified":"2025-10-14T09:57:10","modified_gmt":"2025-10-14T13:57:10","slug":"real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/","title":{"rendered":"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents<\/b><\/p>\n<p class=\"bwalignc\"><i>New solution within Real Wallet gives agents seamless access to working capital<\/i><\/p>\n<p>MIAMI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Real Brokerage Inc. (NASDAQ: REAX), a leading real estate technology platform redefining the industry through innovation and culture, today announced the launch of Real Wallet Capital, an innovative embedded lending solution designed to provide Real agents in the U.S. with fast, flexible access to working capital. Capital leverages Real\u2019s technology to offer dynamic credit tailored to each agent\u2019s unique business performance and pipeline, bringing embedded lending to the residential brokerage industry for the first time.<\/p>\n<p>\nBuilt within Real\u2019s proprietary software platform, reZEN, Capital directly addresses the challenges real estate professionals face as independent business owners: irregular cash flow, unpredictable transaction timelines and the ongoing need to invest in growing their business.<\/p>\n<p>\n\u201cWe believe Capital brings embedded finance to the real estate industry for the first time, giving eligible agents same-day access to the funds they need when they need them, without the headaches of traditional lending,\u201d said Tamir Poleg, Chairman and CEO of Real. \u201cIt\u2019s a transformative leap toward building the leading financial platform in real estate\u2014one focused on agents\u2019 success, giving them the tools to scale their businesses and concentrate on delivering exceptional service to their clients.\u201d<\/p>\n<p><b>Seamless, Transparent Access to Capital<\/b><\/p>\n<p>\nReal Wallet Capital provides eligible agents with access to credit that is underwritten continuously in the background, using a blend of historical earnings data, pending transactions and projected future income.<\/p>\n<p>\nKey features of Real Wallet Capital include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nEmbedded access \u2013 Agents can view eligibility, sign a loan agreement and draw available funds directly through the Real Wallet interface.<\/p>\n<\/li>\n<li>\nSame-day transfers \u2013 Funds are typically delivered to the agent\u2019s Real Wallet account the same business day they\u2019re requested.<\/p>\n<\/li>\n<li>\nPerformance-based underwriting \u2013 Credit limits reflect an agent\u2019s transaction history and business pipeline.<\/p>\n<\/li>\n<li>\nFlexible repayment \u2013 Agents make small monthly servicing payments, and a portion of their commission and revenue share earnings are automatically allocated toward repayment.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cReal Wallet Capital gives our agents confidence, control and speed,\u201d said Dominic Parikh, General Manager of Real Wallet. \u201cNo waiting on banks\u2014just seamless access to funds in Real Wallet. Whether it\u2019s bridging a delayed closing or doubling down on a growth opportunity, agents now have even more flexibility to run their businesses the way they want.\u201d<\/p>\n<p>\nPritesh Damani, Chief Technology Officer of Real, said, \u201cReal Wallet is becoming the financial engine for the modern agent. With Capital, we\u2019re not just offering lending\u2014we\u2019re redefining what financial services look like in real estate. By embedding fintech directly into reZEN, we\u2019re giving agents powerful, real-time tools to manage their business and unlock new levels of growth.\u201d<\/p>\n<p>\nInitially launching in 28 states and the District of Columbia, the company plans to make Real Wallet Capital available nationally in the coming months.<\/p>\n<p><b>Real Wallet: Built for Agents\u2019 Financial Lives<\/b><\/p>\n<p>\nCapital is a key component of Real Wallet, the embedded finance ecosystem within Real\u2019s award-winning reZEN platform. Designed to streamline business banking for agents, Real Wallet combines financial tools, tax saving resources and integrated lending into one seamless experience. U.S. Agents who utilize Real Wallet can earn Rewards that can be used to reduce brokerage fees. Introduced a year ago, Real Wallet is now used by more than 4,000 Real agents. Banking services in the U.S. are provided by Thread Bank, Member FDIC. Real Wallet Capital is provided by Real Broker Financial, LLC.<\/p>\n<p>\nReal Wallet reduces the delays of traditional banking and brokerage systems, providing agents with fast access to their earnings, real-time financial insights into their business and centralized tools for managing their professional finances.<\/p>\n<p>\n\u201cWe\u2019re merging fintech with our brokerage model in a way that no one else in the industry is doing,\u201d Parikh said. \u201cWith Real Wallet, and now Capital, Real agents are better equipped to manage their business cash flow, invest confidently in their business and build long-term wealth.\u201d<\/p>\n<p><b>What Real Agents Are Saying About Capital<\/b><\/p>\n<p>\n\u201cIt took me two minutes to complete the Real Wallet Capital loan process and only three hours before I had the money in my Real Checking Account. It could not have been more simple for me to get the funds I needed. I appreciate how Real thinks about the day-to-day agent\u2019s lives and helps make it better.\u201d \u2013 Clint Peters, Decatur, Ala.<\/p>\n<p>\n\u201cWe were in between closings and needed financing to invest in a hot market. With Real Wallet Capital we got a loan super fast\u2014and that allowed us to strike while the iron was hot.\u201d<i \/>\u2013 Jess Munsterman, Conifer, Colo.<\/p>\n<p>\n&#8220;Real Wallet Capital gives me the flexibility to move fast on opportunities instead of waiting for commissions to close. I\u2019ve used it to market my listings, then paid it back as soon as the deal closed\u2014which means I keep more cash on hand to invest in other parts of my business.&#8221; \u2013 Omega Mejia, Dallas, Texas<\/p>\n<p>\nThe Real Brokerage Inc. is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC. FDIC deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply.<\/p>\n<p>\nReal Wallet Capital is a business-purpose loan product offered by Real Broker Financial, LLC. Loans provided through Real Wallet Capital are subject to eligibility. Conditions apply.<\/p>\n<p><b>About Real<br \/>\n<br \/><\/b>Real (NASDAQ: REAX) is a real estate experience company working to make life\u2019s most complex transaction simpler. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the U.S. and Canada, Real supports over 30,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses. Additional information can be found on its website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.onereal.com&amp;esheet=54338692&amp;newsitemid=20251014122071&amp;lan=en-US&amp;anchor=www.onereal.com&amp;index=1&amp;md5=f814510b81ba5f91ab293d362fb4a492\">www.onereal.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements<br \/>\n<br \/><\/b>Some of the statements in this press release are &#8220;forward-looking statements,&#8221; as that term is defined in the Private Securities Litigation Reform Act of 1995, including statements regarding agent growth. These forward-looking statements are subject to risks, uncertainties and assumptions, including the risk of slowdowns in real estate markets, economic and industry downturns and Real\u2019s ability to attract new agents and retain current agents. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements. They include the risks discussed under the heading \u201cRisk Factors\u201d in the Company\u2019s Annual Information Form dated March 6, 2025, and \u201cRisks and Uncertainties\u201d in the Company\u2019s Quarterly Management\u2019s Discussion and Analysis for the period ended June 30, 2025, copies of which are available under the Company\u2019s SEDAR+ profile at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sedarplus.ca&amp;esheet=54338692&amp;newsitemid=20251014122071&amp;lan=en-US&amp;anchor=www.sedarplus.ca&amp;index=2&amp;md5=e74cb3a6ffcf8a4a02932f14bbdd3a85\">www.sedarplus.ca<\/a>. It is not possible for management to predict all the possible risks that could affect Real or to assess the impact of all possible risks on Real&#8217;s business.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251014122071r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251014122071\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251014122071\/en\/<\/a><\/span><\/p>\n<p><b>Investor inquiries, please contact:<br \/>\n<br \/><\/b>Loren Irwin<br \/>\n<br \/>Director, Investor Relations and Financial Reporting<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:investors@therealbrokerage.com\">investors@therealbrokerage.com<br \/>\n<\/a><br \/>908.280.2515<\/p>\n<p><b>For media inquiries, please contact:<br \/>\n<br \/><\/b>Elisabeth Warrick<br \/>\n<br \/>Senior Director, Marketing, Communications &amp; Brand<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@therealbrokerage.com\">press@therealbrokerage.com<br \/>\n<\/a><br \/>201.564.4221<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Florida<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Construction &amp; Property Finance Banking Professional Services Technology Fintech Residential Building &amp; Real Estate<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251014122071\/en\/1943730\/3\/Logo_Square.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents New solution within Real Wallet gives agents seamless access to working capital MIAMI&#8211;(BUSINESS WIRE)&#8211; The Real Brokerage Inc. (NASDAQ: REAX), a leading real estate technology platform redefining the industry through innovation and culture, today announced the launch of Real Wallet Capital, an innovative embedded lending solution designed to provide Real agents in the U.S. with fast, flexible access to working capital. Capital leverages Real\u2019s technology to offer dynamic credit tailored to each agent\u2019s unique business performance and pipeline, bringing embedded lending to the residential brokerage industry for the first time. Built within Real\u2019s proprietary software platform, reZEN, Capital directly addresses the challenges real estate professionals face as independent &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-895519","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents New solution within Real Wallet gives agents seamless access to working capital MIAMI&#8211;(BUSINESS WIRE)&#8211; The Real Brokerage Inc. (NASDAQ: REAX), a leading real estate technology platform redefining the industry through innovation and culture, today announced the launch of Real Wallet Capital, an innovative embedded lending solution designed to provide Real agents in the U.S. with fast, flexible access to working capital. Capital leverages Real\u2019s technology to offer dynamic credit tailored to each agent\u2019s unique business performance and pipeline, bringing embedded lending to the residential brokerage industry for the first time. Built within Real\u2019s proprietary software platform, reZEN, Capital directly addresses the challenges real estate professionals face as independent &hellip; Continue reading &quot;Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T13:57:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251014122071r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents\",\"datePublished\":\"2025-10-14T13:57:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\\\/\"},\"wordCount\":1253,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251014122071r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\\\/\",\"name\":\"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents - 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(NASDAQ: REAX), a leading real estate technology platform redefining the industry through innovation and culture, today announced the launch of Real Wallet Capital, an innovative embedded lending solution designed to provide Real agents in the U.S. with fast, flexible access to working capital. Capital leverages Real\u2019s technology to offer dynamic credit tailored to each agent\u2019s unique business performance and pipeline, bringing embedded lending to the residential brokerage industry for the first time. Built within Real\u2019s proprietary software platform, reZEN, Capital directly addresses the challenges real estate professionals face as independent &hellip; Continue reading \"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/","og_site_name":"Market Newsdesk","article_published_time":"2025-10-14T13:57:10+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251014122071r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents","datePublished":"2025-10-14T13:57:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/"},"wordCount":1253,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251014122071r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/real-launches-real-wallet-capital-an-industry-first-embedded-lending-solution-for-agents\/","name":"Real Launches Real Wallet Capital, an Industry-First Embedded Lending Solution for Agents - 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