{"id":895433,"date":"2025-10-14T04:13:02","date_gmt":"2025-10-14T08:13:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/microdramas-to-generate-11-billion-in-global-revenues-by-2025-says-omdia\/"},"modified":"2025-10-14T04:13:02","modified_gmt":"2025-10-14T08:13:02","slug":"microdramas-to-generate-11-billion-in-global-revenues-by-2025-says-omdia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/microdramas-to-generate-11-billion-in-global-revenues-by-2025-says-omdia\/","title":{"rendered":"Microdramas to generate $11 billion in global revenues by 2025 says Omdia"},"content":{"rendered":"

<\/p>\n

Microdramas to generate $11 billion in global revenues by 2025 says Omdia<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nMicrodramas, a fast-growing short-form scripted video format, are projected to generate $11 billion in global revenues by 2025, according to new research<\/a> presented at MIPCOM by Maria Rua Aguete, Head of Media and Entertainment at Omdia<\/a>.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251014027588\/en\/<\/a><\/p>\n

\"China<\/p>\n

China Rules Microdramas (83%), US Dominates FAST (81%)<\/p>\n<\/div>\n

\nThe analysis shows that microdramas – short, serialized stories typically running around 2-3 minutes per episode – have emerged as a major category within mobile-first video entertainment. Revenues from this format are forecast to be nearly twice the size of free ad-supported streaming television (FAST) channels, which Omdia expects to reach $5.8 billion at the end of this year.<\/p>\n

\n\u201cMicrodramas are redefining what premium storytelling means in the digital era,\u201d said Rua Aguete. \u201cThey combine the immediacy of social media with the emotional depth of television drama. They are short, accessible, and increasingly popular among mobile audiences.\u201d<\/p>\n

\nOmdia\u2019s data indicates that more than 60% of global microdrama revenues come from subscription or transactional payments, often following a free introductory model. The average revenue per user (ARPU) can reach $20 per week or up to $80 per month, underscoring the strong monetization potential of the format.<\/p>\n

\nChina accounts for 83% of total revenues, driven by its large-scale audiences and mobile viewing trends. Outside China, the United States leads international markets, followed by Japan, South Korea, the U.K., and Thailand, where adoption continues to grow.<\/p>\n

\n\u201cViewers are increasingly willing to pay for content that engages them immediately,\u201d Rua Aguete added. \u201cWhile attention spans are shorter, engagement levels are deeper – and that\u2019s what makes this format so commercially effective.\u201d<\/p>\n

\nOmdia\u2019s analysis suggests that microdramas are poised to become a core part of the digital entertainment ecosystem, sitting between social video and traditional scripted television.<\/p>\n

\n\u201cThe rise of microdramas illustrates how new storytelling models and distribution platforms continue to reshape global viewing behavior,\u201d Rua Aguete concluded. \u201cThis marks the next phase of evolution in digital content.\u201d<\/p>\n

ABOUT OMDIA<\/b><\/p>\n

Omdia, part of Informa TechTarget, Inc.<\/a> (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251014027588\/en\/<\/a><\/span><\/p>\n

\nFasiha Khan: fasiha.khan@omdia.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe United Kingdom Asia Pacific<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Entertainment Online Communications Mobile Entertainment TV and Radio Internet Social Media<\/p>\n

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China Rules Microdramas (83%), US Dominates FAST (81%)<\/font><\/td>\n<\/tr>\n
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Microdramas to generate $11 billion in global revenues by 2025 says Omdia LONDON–(BUSINESS WIRE)– Microdramas, a fast-growing short-form scripted video format, are projected to generate $11 billion in global revenues by 2025, according to new research presented at MIPCOM by Maria Rua Aguete, Head of Media and Entertainment at Omdia. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251014027588\/en\/ China Rules Microdramas (83%), US Dominates FAST (81%) The analysis shows that microdramas – short, serialized stories typically running around 2-3 minutes per episode – have emerged as a major category within mobile-first video entertainment. Revenues from this format are forecast to be nearly twice the size of free ad-supported streaming television (FAST) channels, which Omdia expects to reach … <\/p>\n

Continue reading “Microdramas to generate $11 billion in global revenues by 2025 says Omdia”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-895433","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMicrodramas to generate $11 billion in global revenues by 2025 says Omdia - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/microdramas-to-generate-11-billion-in-global-revenues-by-2025-says-omdia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microdramas to generate $11 billion in global revenues by 2025 says Omdia - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Microdramas to generate $11 billion in global revenues by 2025 says Omdia LONDON–(BUSINESS WIRE)– Microdramas, a fast-growing short-form scripted video format, are projected to generate $11 billion in global revenues by 2025, according to new research presented at MIPCOM by Maria Rua Aguete, Head of Media and Entertainment at Omdia. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251014027588\/en\/ China Rules Microdramas (83%), US Dominates FAST (81%) The analysis shows that microdramas – short, serialized stories typically running around 2-3 minutes per episode – have emerged as a major category within mobile-first video entertainment. 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