{"id":895414,"date":"2025-10-14T01:05:54","date_gmt":"2025-10-14T05:05:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/"},"modified":"2025-10-14T01:05:54","modified_gmt":"2025-10-14T05:05:54","slug":"the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/","title":{"rendered":"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><span class=\"bwuline\">The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, <\/span><span class=\"bwuline\">Accelerating Next-Generation Innovation in Perfume Artistry<\/span><\/b><\/p>\n<p>PARIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Est\u00e9e Lauder Companies Inc. (NYSE:EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic,<b \/>today announced the opening of its Fragrance Atelier within its new <i>La Maison des Parfums<\/i> on Rue Volney in Paris. This newly established global innovation hub is fully dedicated to world-class fragrance expertise, advanced technologies and cutting-edge capabilities, and will accelerate the company\u2019s strategic ambitions in luxury and prestige fragrances. Rooted in the legacy of Mrs. Est\u00e9e Lauder\u2019s pioneering vision and her lifelong passion for fragrance, the Atelier\u2019s opening marks a significant milestone in the company\u2019s longstanding commitment to fragrance excellence and craftsmanship.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251013447078\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251013447078\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251013447078\/en\/2608014\/4\/1_Exterior_of_the_Atelier.jpg\" alt=\"The Exterior of La Maison des Parfums\" \/><\/p>\n<p style=\"font-size:85%\">The Exterior of La Maison des Parfums<\/p>\n<\/div>\n<p>\n\u201cIt is with great pride and excitement that we open our Fragrance Atelier in Paris,\u201d said St\u00e9phane de La Faverie, President and Chief Executive Officer, The Est\u00e9e Lauder Companies. \u201cBuilding on our incredible heritage of creativity and innovation, the Atelier will propel our future growth in this dynamic category \u2014 uniting world-class expertise, cutting-edge technology, and the artistry of fragrance to accelerate innovation across our portfolio. Located in the cradle of perfumery, our teams will blend state-of-the-art technology, data-driven intelligence, and olfactive expertise to craft the next generation of extraordinary scents for our consumers worldwide.\u201d<\/p>\n<p>\n\u201cThe Fragrance Atelier is an exciting new model for creation \u2014 a space that harnesses creativity and science to shape the future of fragrance,\u201d said Ren\u00e9 Lammers, The Est\u00e9e Lauder Companies\u2019 Chief Research &amp; Innovation Officer. \u201cThis hub brings together experts from across our fragrance brands and partners in an environment purpose-built for experimentation. Together, they will accelerate the journey from inspiration to formulation and ultimately to the final consumer experience.\u201d<\/p>\n<p><b><i>A Bold Addition to The Est\u00e9e Lauder Companies\u2019 Innovation Network<\/i><\/b><\/p>\n<p>\nThe Atelier further enhances The Est\u00e9e Lauder Companies\u2019 global research and innovation network across the United States (New York and Minnesota), China (Shanghai), Europe (Belgium), and Canada (Toronto). Together, these sites seamlessly integrate category- and region-specific strengths to drive breakthrough discovery across the full spectrum of beauty. The Atelier introduces an AI-enabled, end-to-end creation process that combines olfactive and neuroscience modeling with real-time monitoring of patents, research, and regulations. These resources will accelerate discovery, develop new technologies, fuel experimentation, and enable faster response to evolving consumer trends, reducing fragrance development lead times by up to 30\u201350% in the coming years.<\/p>\n<p><b><i>A Transformative Space Custom Built for Fragrance Innovation<\/i><\/b><\/p>\n<p>\nInside the Atelier, specialized co-creation and innovation spaces bring artistry and science to life. In the Music Room, perfumers from leading fragrance houses and brand teams collaborate to compose signature accords and explore new olfactive territories. In the adjoining laboratories, experts use CO\u2082 supercritical extraction, GCMS molecule analysis, and AI-driven sillage measurement to understand fragrance structure and longevity at the molecular level. Proprietary neuroscience-based consumer modeling transforms sensory data into insight, helping creators design fragrances that stir emotion and inspire desire.<\/p>\n<p>\nServing as a shared innovation engine for all fragrance brands within the company\u2019s portfolio, the Atelier accelerates collaboration and discovery across Jo Malone London, TOM FORD, Le Labo, KILIAN PARIS, and Editions de Parfums Fr\u00e9d\u00e9ric Malle, as well as across Est\u00e9e Lauder, Clinique, AERIN Beauty, Aramis, and BALMAIN Beauty fragrances. Each brand retains its distinctive voice while drawing on shared access to next-generation technology, proprietary ingredients, and scientific expertise.<\/p>\n<p>\nLocated in the heart of Paris, <i>La Maison des Parfums<\/i> unites the company\u2019s fragrance, creative, and innovation teams within a five-story, 2,000-square-meter space that blends French craftsmanship with modern design. Its architecture evokes the composition of a fragrance \u2014 travertine as the base, artisanal details as the heart, and light-infused finishes as the top note \u2014 creating an immersive environment where heritage and innovation coexist in harmony.<\/p>\n<p><b><i>Deepening The Est\u00e9e Lauder Companies\u2019 Commitment to France<\/i><\/b><\/p>\n<p>\nThe Atelier\u2019s opening underscores The Est\u00e9e Lauder Companies\u2019 enduring commitment to France, a country whose strong culture of innovation and investment continues to make it a vital strategic market and creative hub for the company. The company\u2019s presence in France spans nearly six decades, beginning with its first French office in 1966. Today, Paris serves as the location for the company\u2019s EUKEM regional headquarters, a newly created geographic cluster encompassing Europe, the United Kingdom and Ireland, and emerging markets in Asia, Africa and the Middle East, as well as the headquarters of the company\u2019s French sales affiliate.<\/p>\n<p>\nThe Est\u00e9e Lauder Companies employs more than 1,200 people in France and proudly operates the global headquarters of several of its brands there, including KILIAN PARIS, Editions de Parfums Fr\u00e9d\u00e9ric Malle, Darphin Paris, and Lab Series. The establishment of <i>La Maison des Parfums<\/i> and the Fragrance Atelier builds on this foundation, further connecting the company to France\u2019s world-renowned ecosystem of perfumers, suppliers, and creative talent.<\/p>\n<p>\n\u201cWe are extremely proud that The Est\u00e9e Lauder Companies has chosen France as the location for its new Fragrance Atelier \u2014 an innovative project announced at the most recent Choose France summit,\u201d said Pascal Cagni, French Ambassador for International Investments and Chairman of the Board of Business France. \u201cTheir choice demonstrates the confidence that international leaders have in French excellence, which is driven by a unique ecosystem of creative talent, innovation, and globally recognized expertise. The French perfume and cosmetics industry, with more than \u20ac30 billion in revenue, is a key driver of growth and attractiveness. The Est\u00e9e Lauder Companies\u2019 Fragrance Atelier is a perfect demonstration of France\u2019s ability to offer companies an environment conducive to the development of their most ambitious projects. I commend the remarkable work of the Business France teams which enables France to remain at the forefront of the global perfume industry.\u201d<\/p>\n<p><b>Cautionary Note Regarding Forward-Looking Statements<\/b><\/p>\n<p>\nStatements in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include those in the various quotations. Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, actual results may differ materially from the Company\u2019s expectations. Factors that could cause actual results to differ from expectations include the ability to successfully implement the Company\u2019s strategy, including Beauty Reimagined and the profit recovery and growth plan; successfully transition its leadership; and those other factors described in the Company\u2019s filings with the Securities and Exchange Commission, including its most recent filings with the Securities and Exchange Commission. The Company assumes no responsibility to update forward-looking statements made herein or otherwise.<\/p>\n<p><b>About The Est\u00e9e Lauder Companies<\/b><\/p>\n<p>\nThe Est\u00e9e Lauder Companies Inc. is one of the world\u2019s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, Aramis, Clinique, Lab Series, Origins, M\u00b7A\u00b7C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251013447078r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251013447078\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251013447078\/en\/<\/a><\/span><\/p>\n<p><b>Media Relations:<br \/>\n<\/b><br \/><b>Lauren Pratapas<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:lpratapa@estee.com\">lpratapa@estee.com<\/a><\/p>\n<p><b>Investor Relations:<br \/>\n<\/b><br \/><b>Rainey Mancini<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:rmancini@estee.com\">rmancini@estee.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> France Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Science Research Artificial Intelligence Technology Fashion Luxury Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251013447078\/en\/2608014\/3\/1_Exterior_of_the_Atelier.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The Exterior of La Maison des Parfums<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251013447078\/en\/2608015\/3\/2_Close_up_of_the_Este%CC%81e_Lauder_solid_fragrance_compact_wall.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Est\u00e9e Lauder solid fragrance compact wall \u2013 which includes 272 heritage compacts. Ranging from 1970s-2010s.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251013447078\/en\/2608016\/3\/3_Salle_des_Lumie%CC%80res.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Salle des Lumi\u00e8res<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251013447078\/en\/399480\/3\/elcompanieslogo655.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry PARIS&#8211;(BUSINESS WIRE)&#8211; The Est\u00e9e Lauder Companies Inc. (NYSE:EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic,today announced the opening of its Fragrance Atelier within its new La Maison des Parfums on Rue Volney in Paris. This newly established global innovation hub is fully dedicated to world-class fragrance expertise, advanced technologies and cutting-edge capabilities, and will accelerate the company\u2019s strategic ambitions in luxury and prestige fragrances. Rooted in the legacy of Mrs. Est\u00e9e Lauder\u2019s pioneering vision and her lifelong passion for fragrance, the Atelier\u2019s opening marks a significant milestone in the company\u2019s longstanding commitment to fragrance excellence and craftsmanship. This &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-895414","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry PARIS&#8211;(BUSINESS WIRE)&#8211; The Est\u00e9e Lauder Companies Inc. (NYSE:EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic,today announced the opening of its Fragrance Atelier within its new La Maison des Parfums on Rue Volney in Paris. This newly established global innovation hub is fully dedicated to world-class fragrance expertise, advanced technologies and cutting-edge capabilities, and will accelerate the company\u2019s strategic ambitions in luxury and prestige fragrances. Rooted in the legacy of Mrs. Est\u00e9e Lauder\u2019s pioneering vision and her lifelong passion for fragrance, the Atelier\u2019s opening marks a significant milestone in the company\u2019s longstanding commitment to fragrance excellence and craftsmanship. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/","og_locale":"en_US","og_type":"article","og_title":"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry - Market Newsdesk","og_description":"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry PARIS&#8211;(BUSINESS WIRE)&#8211; The Est\u00e9e Lauder Companies Inc. (NYSE:EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic,today announced the opening of its Fragrance Atelier within its new La Maison des Parfums on Rue Volney in Paris. This newly established global innovation hub is fully dedicated to world-class fragrance expertise, advanced technologies and cutting-edge capabilities, and will accelerate the company\u2019s strategic ambitions in luxury and prestige fragrances. Rooted in the legacy of Mrs. Est\u00e9e Lauder\u2019s pioneering vision and her lifelong passion for fragrance, the Atelier\u2019s opening marks a significant milestone in the company\u2019s longstanding commitment to fragrance excellence and craftsmanship. This &hellip; Continue reading \"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/","og_site_name":"Market Newsdesk","article_published_time":"2025-10-14T05:05:54+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20251013447078\/en\/2608014\/4\/1_Exterior_of_the_Atelier.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry","datePublished":"2025-10-14T05:05:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/"},"wordCount":1331,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20251013447078\/en\/2608014\/4\/1_Exterior_of_the_Atelier.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-opens-global-fragrance-atelier-in-paris-accelerating-next-generation-innovation-in-perfume-artistry\/","name":"The Est\u00e9e Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry - 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