{"id":893715,"date":"2025-10-08T08:39:39","date_gmt":"2025-10-08T12:39:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\/"},"modified":"2025-10-08T08:39:39","modified_gmt":"2025-10-08T12:39:39","slug":"the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\/","title":{"rendered":"The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries<\/b><\/p>\n<p class=\"bwalignc\"><b><i>From Hushpitality to Road Trip Revivalism \u2013 Emerging Trends Reveal Travelers are Prioritizing Comfort, Control and Connection in 2026<\/i><\/b><\/p>\n<p>MCLEAN, Va.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nIn the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton\u2019s newly released 2026 Trends Report, <i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstories.hilton.com%2F2026trends&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=The+Whycation%3A+Travel%26%238217%3Bs+New+Starting+Point&amp;index=1&amp;md5=1c4c94ea822ff268fda82b9e35c92c9f\">The Whycation: Travel\u2019s New Starting Point<\/a><\/i>, the question isn\u2019t \u201cWhere are we going?\u201d it\u2019s \u201cWhy are we going?\u201d<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251008753904\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251008753904\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251008753904\/en\/2602688\/4\/Conrad_Seoul_-_Family.jpg\" alt=\"Conrad Seoul (Photo: Hilton)\" \/><\/p>\n<p style=\"font-size:85%\">Conrad Seoul (Photo: Hilton)<\/p>\n<\/div>\n<p>\nThe scientific survey of 14,000 travelers across 14 countries showed next year global travelers will embrace the rise of the \u201cwhycation,\u201d where travel is driven by emotional motivations: the desire to rest, the urge to reconnect and a longing for experiences that feel meaningful.<\/p>\n<p>\nAfter years of \u201cmore is more\u201d travel, 2026 marks a shift toward more intentional experiences. Travelers are seeking adventures that reflect who they are and what they value \u2013 whether it\u2019s a tranquil escape, nostalgic road trips shaped by kids\u2019 imaginations and family traditions, or a journey inspired by personal passions. With calm, culture and connection rising to the top of travel priorities, it\u2019s clear that today\u2019s trips are starting somewhere new: with a why.<\/p>\n<p>\n\u201cAs travelers seek more meaning from their journeys, trust and familiarity have never been more important,\u201d said Chris Nassetta, president and chief executive officer, Hilton. \u201cThis year\u2019s report shows that 74% of travelers value booking with brands they know and trust, a clear signal that comfort and consistency are essential in today\u2019s travel landscape. More than ever, it\u2019s the feeling behind the trip that\u2019s guiding where the journey begins.\u201d<\/p>\n<p>\nHilton\u2019s 2026 Trends Report is backed by extensive global research, including a survey of more than 14,000 travelers across 14 countries conducted in partnership with Ipsos, along with proprietary insights from more than 5,000 Hilton team members and feedback from 1,000 Hilton Honors loyalty members. Based on this comprehensive insight, key global trend highlights include:<\/p>\n<p><b>Hushpitality: Seeking Sweet Silence<\/b><\/p>\n<p>\nIn 2026, Travelers will look for destinations where they can dial down life\u2019s distractions. Seeking calm \u2013 even moments of silence \u2013 signals a change in why people are traveling, where they&#8217;re going and how they\u2019ll relax.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Travel as Escape:<\/b> Nearly half (48%) of travelers are making space for solo time by adding extra travel days before or after family vacations, while more than half (54%) say they would take a business trip to get a break from their family or partner.\n<\/li>\n<li><b>Alone Together:<\/b> More than a quarter (27%) of business travelers actively seek solo time during work trips \u2013 with 30% opting for a private late-night meal or snack after group events, and 19% choosing sleep over socializing with colleagues.\n<\/li>\n<li><b>Silence, Streamlined:<\/b> Nearly three-quarters (73%) of travelers value digital check-in, and 27% are communicating with hotels more than they used to, favoring tech that enables ease and quick responses.\n<\/li>\n<\/ul>\n<p><b>Home Comforts are the New \u2018Carry On\u2019<\/b><\/p>\n<p>\nTravelers are grounding their journeys in familiarity, seeking comfort and a sense of home even while away. They\u2019re bringing everyday routines along for the ride, like their favorite streaming show or even their four-legged companion. And as familiar rhythms help travelers feel more relaxed, many are also taking time to recharge and pursue personal passions \u2013 turning time off into time well spent.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Familiar Flavors: <\/b>Nearly 80% of travelers say they find comfort in familiar menu items, and almost half (48%) cook their own meals while away. At the same time, 77% enjoy \u201cgrocery store tourism,\u201d browsing the food aisles while abroad \u2013 embracing everyday rituals with a fresh, local flavor.\n<\/li>\n<li><b>Creature Comforts: <\/b>64% of pet owners say they prioritize their pet\u2019s needs over their own when booking a trip, and 75% of plant parents factor watering into their vacation prep \u2013 a reminder that modern travelers are planning with all their dependents in mind.\n<\/li>\n<li><b>Room to Grow: <\/b>72% of travelers expressed a desire to take time off to explore a personal passion or hobby, and 60% say they\u2019d disconnect entirely to travel for months or even years \u2013 proof that today\u2019s comfort-seekers also crave space to evolve.\n<\/li>\n<\/ul>\n<p><b>Generation Permutations: The Expanded (and Playful) Family Vacation<\/b><\/p>\n<p>\nChildren aren\u2019t just enjoying the family vacation \u2013 they\u2019re helping shape it. Parents aren\u2019t just announcing where they are going, they are planning through their kids\u2019 eyes, while also tapping into their own sense of curiosity and play. From multi-generation trips to skip-gen getaways, travelers of all ages are letting spontaneity, wonder, and shared experiences guide the journey.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Young Voices, Big Influence:<\/b> 73% of those globally who travel with their children or grandchildren expect to actively encourage the kids to help plan the family vacations, with 78% agreeing their children inspire them to try new things while away.\n<\/li>\n<li><b>Skip-Gen on the Rise: <\/b>Nearly 30% of travelers who travel with children are embracing skip-gen trips \u2013 sending kids off with just the grandparents \u2013 while 50% of parents with multiple children are taking trips with one child at a time to create special moments and bonding opportunities.\n<\/li>\n<li><b>Playtime Unplugged:<\/b> In 2026, 84% of travelers will seek out opportunities to play together as a family, with more than half (58%) of parents and grandparents initiating periods of \u201cno screen time\u201d during vacation to keep everyone engaged and in the mix.\n<\/li>\n<\/ul>\n<p><b>Inheritourism: Travel Runs in the Family<\/b><\/p>\n<p>\nAs children grow up, many continue traveling with their parents, bringing familiar preferences shaped by years of shared travel. From hotel choices to loyalty programs, parental influence still plays a key role in molding how travel evolves across generations.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Passed-Down Preferences:<\/b> Two-thirds of travelers say their hotel choices have been shaped by their parents, with 58% saying the same about loyalty programs, and 73% stating their overall travel style has been influenced by their family.\n<\/li>\n<li><b>Still on the Family Plan: <\/b>More than half (53%) of families are traveling with at least one adult child \u2013 and in most cases, parents are picking up the tab. Just 11% of adult children globally cover the full cost of their trip.\n<\/li>\n<li><b>Travel as Legacy: <\/b>Close to 70% of families are seeking experiences that connect them to local traditions, and more than half (52%) are planning trips to learn about family roots.\n<\/li>\n<\/ul>\n<p><b>The U.S. Road Trip Returns<\/b><\/p>\n<p>\nIn the United States, the lead-up to the nation\u2019s 250<sup>th<\/sup> anniversary in 2026 is predicted to reignite the American road trip, with travelers returning to the country\u2019s storied highways, where the pace is theirs to set and the journey is part of the joy.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Hospitality in Motion: <\/b>61% of travelers say they won\u2019t drive more than five hours without stopping for a hotel stay. Ninety percent say a comfortable bed is the most important amenity after a day on the road, and 83% say free breakfast is a must-have.\n<\/li>\n<li><b>The Splash Break:<\/b> 63% of travelers say access to a hotel pool is a must-have on the road, giving families a chance to burn off energy and break up long stretches of driving.\n<\/li>\n<\/ul>\n<p>\nIn this new era of &#8220;whycations,\u201d Hilton is helping guests turn intention into experiences, offering stays that embrace who they are, how they want to feel, and what they\u2019re seeking from their time away. Whether it\u2019s a getaway with family, a solo adventure, or a business trip with added time for discovery, Hilton\u2019s diverse brands offer something for every stay occasion \u2013 ensuring each journey is as meaningful as it is memorable.<\/p>\n<p>\nFor more information on how Hilton is helping travelers reclaim comfort, connection and control, read the full 2026 Trends Report at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstories.hilton.com%2F2026-trends&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=stories.hilton.com%2F2026trends&amp;index=2&amp;md5=e3f9522c9610daad1f81f8bfe4ef4138\">stories.hilton.com\/2026trends<\/a>. To start planning 2026 travel, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hilton.com%2F&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=Hilton.com&amp;index=3&amp;md5=53c551e6f471950257a13b7827211487\">Hilton.com<\/a>.<\/p>\n<p><b>Methodology<\/b><\/p>\n<p>\nThese are the findings of a poll conducted by Ipsos on behalf of Hilton between June 9 \u2013 30, 2025. For this survey, a sample of 14,009 adults age 18+ who are planning to travel in the next 12 months from Australia, Brazil, mainland China, Germany, India, Japan, Mexico, Saudi Arabia, Singapore, T\u00fcrkiye, United Arab Emirates, United Kingdom and the United States were interviewed online Arabic, Simplified Chinese, German, Hindi, Japanese, Portuguese, Spanish, Turkish, and English.<\/p>\n<p><b>About Hilton<\/b><\/p>\n<p>\nHilton (NYSE: HLT) is a leading global hospitality company with a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hilton.com%2Fen%2Fcorporate%2F&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=portfolio&amp;index=4&amp;md5=621302da0e86fe6da4a016216abd3fcb\">portfolio<\/a> of 25 world-class brands comprising more than 9,000 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World\u2019s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 226 million <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hilton.com%2Fen%2Fhilton-honors%2F&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=Hilton+Honors&amp;index=5&amp;md5=0d94908b9aa36c949aacab8f1a214ae5\">Hilton Honors<\/a> members who book directly with Hilton can earn Points for hotel stays and experiences money can&#8217;t buy. With the free <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hilton.com%2Fen%2Fp%2Fhilton-honors-mobile-app%2F&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=Hilton+Honors+app&amp;index=6&amp;md5=624239f9feb66ef2608ae3cccc58a5b4\">Hilton Honors app<\/a>, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstories.hilton.com%2F&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=stories.hilton.com&amp;index=7&amp;md5=2bfdc3c2e67fbea7e9f4c02dbf414d48\">stories.hilton.com<\/a> for more information, and connect with Hilton on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fhiltonnewsroom&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=8b9f2ff93283b34091a193c532441f06\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fhiltonnewsroom&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=X&amp;index=9&amp;md5=1a23c78772570de33161928b6cab4a85\">X<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhilton%2F&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=10&amp;md5=21d854272d1803e4203f335148a0abc7\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fhiltonnewsroom%2F&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=Instagram&amp;index=11&amp;md5=2edbd3068042157a3ee1aa38d8e36b98\">Instagram<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fhiltonnewsroom&amp;esheet=54335480&amp;newsitemid=20251008753904&amp;lan=en-US&amp;anchor=YouTube&amp;index=12&amp;md5=97dd1de2778027744fb6641f05f28a9d\">YouTube<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251008753904r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251008753904\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251008753904\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA CONTACT:<br \/>\n<\/b><br \/>Samantha Policano<br \/>\n<br \/>Global Enterprise Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:samantha.policano@hilton.com\">samantha.policano@hilton.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Virginia United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Transportation Lodging Destinations Vacation Travel Other Consumer Tourist Attractions Family Consumer Parenting Other Travel<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251008753904\/en\/2602688\/3\/Conrad_Seoul_-_Family.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Conrad Seoul (Photo: Hilton)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251008753904\/en\/2602691\/3\/AutoCamp_Sequoia_-_Campfire.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">AutoCamp Sequoia (Photo: Hilton)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251008753904\/en\/2602693\/3\/Hampton_by_Hilton_Costa_Mesa_-_Family_Car.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Hampton Inn by Hilton Costa Mesa Newport Beach (Photo: Hilton)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251008753904\/en\/2602648\/3\/Hilton_FTS_Logo_RGB_Vert.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries From Hushpitality to Road Trip Revivalism \u2013 Emerging Trends Reveal Travelers are Prioritizing Comfort, Control and Connection in 2026 MCLEAN, Va.&#8211;(BUSINESS WIRE)&#8211; In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton\u2019s newly released 2026 Trends Report, The Whycation: Travel\u2019s New Starting Point, the question isn\u2019t \u201cWhere are we going?\u201d it\u2019s \u201cWhy are we going?\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251008753904\/en\/ Conrad Seoul (Photo: Hilton) The scientific survey of 14,000 travelers across 14 countries showed next year global travelers will embrace the rise of the \u201cwhycation,\u201d where &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-893715","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries From Hushpitality to Road Trip Revivalism \u2013 Emerging Trends Reveal Travelers are Prioritizing Comfort, Control and Connection in 2026 MCLEAN, Va.&#8211;(BUSINESS WIRE)&#8211; In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton\u2019s newly released 2026 Trends Report, The Whycation: Travel\u2019s New Starting Point, the question isn\u2019t \u201cWhere are we going?\u201d it\u2019s \u201cWhy are we going?\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251008753904\/en\/ Conrad Seoul (Photo: Hilton) The scientific survey of 14,000 travelers across 14 countries showed next year global travelers will embrace the rise of the \u201cwhycation,\u201d where &hellip; Continue reading &quot;The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T12:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251008753904\/en\/2602688\/4\/Conrad_Seoul_-_Family.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries\",\"datePublished\":\"2025-10-08T12:39:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\\\/\"},\"wordCount\":1608,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251008753904\\\/en\\\/2602688\\\/4\\\/Conrad_Seoul_-_Family.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-rise-of-the-whycation-hiltons-2026-trends-report-shows-travelers-are-choosing-intentional-itineraries\\\/\",\"name\":\"The Rise of the Whycation: Hilton\u2019s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries - 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