{"id":893350,"date":"2025-10-07T10:24:37","date_gmt":"2025-10-07T14:24:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\/"},"modified":"2025-10-07T10:24:37","modified_gmt":"2025-10-07T14:24:37","slug":"mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\/","title":{"rendered":"MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><strong><i>MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election<\/i><\/strong><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<b>MediaCo Holding Inc. (Nasdaq: MDIA),<\/b> a national leader in multicultural media, today announced the launch of its 2026 Political Team, a 100+ person powerhouse focused on political advertising and engagement in every local market, with special emphasis on swing states. Leveraging MediaCo\u2019s owned &amp; operated stations, affiliates, digital platforms, <strong>hyper-focused live news in most markets and live news coverage in every market digitally<\/strong>, <strong>advanced data and analytics<\/strong>, and its <strong>exclusive partnership with Do It Outdoors<\/strong>, the company reaches voters across television, radio, streaming, and <strong>out-of-home (OOH) platforms using geofencing, shadow fencing, and mobile activation tools<\/strong>.<\/p>\n<p>\nA recent Miller Kaplan report for New York, covering results through July 2025, underscores MediaCo\u2019s leadership: the company captured <strong>44% of all political and advocacy revenue<\/strong>, generating seven-figure results. MediaCo\u2019s <strong>data-driven intelligence and cross-platform reach<\/strong> ensure campaigns can directly target and influence key voting audiences with unmatched precision.<\/p>\n<p><strong>Albert Rodriguez, CEO of MediaCo<\/strong>, said, <i>&#8220;The 2024 election proved that multicultural audiences decided the outcome\u2014and their influence continues to grow. Hispanics, Blacks, and Asians will be critical in the 2026 election, and MediaCo is the leader in reaching them. With our data and analytics, combined with our OOH capabilities through Do It Outdoors\u2014including geofencing and shadow fencing\u2014and our live news presence, we can identify, engage, and activate these voters like no one else.&#8221;<\/i><\/p>\n<p>\nTo strengthen its political operations, MediaCo has appointed <strong>Tomas N. Regalado as Vice President of Strategic Business Affairs, <\/strong>who will lead the political charge across all markets. Tomas brings a wealth of experience in political strategy and multicultural engagement.<\/p>\n<p><strong>Tomas N. Regalado <\/strong>commented, <i>\u201cTapping into multicultural communities isn\u2019t just about reach\u2014it\u2019s about trust and relevance. MediaCo has the local credibility and the national scale to deliver both. Winning campaigns begins with understanding people, not just demographics, and MediaCo has the trust of multicultural communities because we\u2019ve been part of their daily lives for years\u2014through local news, music, and culture. My focus will be on helping campaigns translate that connection into real results: building momentum on the ground, driving turnout, and making sure every message lands where it matters most. With tools like hyper-local live news, advanced analytics, and OOH precision through Do It Outdoors, we\u2019re not just identifying voters\u2014we\u2019re moving them to action.\u201d<\/i><\/p>\n<p><strong>Brian Fisher, Chief Revenue Officer<\/strong>, added, <i>&#8220;Our team doesn\u2019t just reach voters; we connect with them in meaningful ways. From on-air to digital to out-of-home, and through trusted live news, our integrated platforms\u2014powered by data insights\u2014allow campaigns to target the multicultural electorate more effectively than anyone else.&#8221;<\/i><\/p>\n<p>\nAs part of its expansion, MediaCo is seeking <strong>20\u201325 new sellers<\/strong> to join its political team in key swing states. Interested candidates can apply at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now&amp;esheet=54334937&amp;newsitemid=20251007271706&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=27ad411c656a715c2fa715728e1f4b72\"><b>https:\/\/mediaco.now<\/b><\/a>.<\/p>\n<p>\nMediaCo\u2019s 2026 Political Team underscores the company\u2019s commitment to providing campaigns with the <strong>reach, intelligence, and influence<\/strong> needed to succeed in an increasingly diverse and dynamic electoral landscape.<\/p>\n<p><strong>About MediaCo<br \/>\n<br \/><\/strong>MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now&amp;esheet=54334937&amp;newsitemid=20251007271706&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=2&amp;md5=c71877bfd63fb749492b2767bc08a108\"><b>https:\/\/mediaco.now<\/b><\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251007271706r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251007271706\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251007271706\/en\/<\/a><\/span><\/p>\n<p><strong>Media Contact: <\/strong><b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Entertainment Advertising Communications General Entertainment TV and Radio<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251007271706\/en\/2601637\/3\/MEDIACO_logo_full_color_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election NEW YORK&#8211;(BUSINESS WIRE)&#8211;MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, today announced the launch of its 2026 Political Team, a 100+ person powerhouse focused on political advertising and engagement in every local market, with special emphasis on swing states. Leveraging MediaCo\u2019s owned &amp; operated stations, affiliates, digital platforms, hyper-focused live news in most markets and live news coverage in every market digitally, advanced data and analytics, and its exclusive partnership with Do It Outdoors, the company reaches voters across television, radio, streaming, and out-of-home (OOH) platforms using geofencing, shadow fencing, and mobile activation tools. A recent Miller Kaplan report for New York, covering results through July &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-893350","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election NEW YORK&#8211;(BUSINESS WIRE)&#8211;MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, today announced the launch of its 2026 Political Team, a 100+ person powerhouse focused on political advertising and engagement in every local market, with special emphasis on swing states. Leveraging MediaCo\u2019s owned &amp; operated stations, affiliates, digital platforms, hyper-focused live news in most markets and live news coverage in every market digitally, advanced data and analytics, and its exclusive partnership with Do It Outdoors, the company reaches voters across television, radio, streaming, and out-of-home (OOH) platforms using geofencing, shadow fencing, and mobile activation tools. A recent Miller Kaplan report for New York, covering results through July &hellip; Continue reading &quot;MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T14:24:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251007271706r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election\",\"datePublished\":\"2025-10-07T14:24:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\\\/\"},\"wordCount\":602,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251007271706r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-leads-the-political-charge-multicultural-audiences-to-decide-2026-election\\\/\",\"name\":\"MediaCo Leads the Political Charge: Multicultural Audiences to Decide 2026 Election - 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