{"id":893219,"date":"2025-10-07T09:04:12","date_gmt":"2025-10-07T13:04:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/"},"modified":"2025-10-07T09:04:12","modified_gmt":"2025-10-07T13:04:12","slug":"jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/","title":{"rendered":"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">DALLAS<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 7, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4526983-1&amp;h=4160880006&amp;u=http%3A%2F%2Fwww.jpbrandadvisors.com%2F&amp;a=JP+Brand+Advisors\" target=\"_blank\" rel=\"nofollow\">JP Brand Advisors<\/a>\u00a0(&#8220;JPBA&#8221;), the leading outsourced sales and strategy partner for beverage alcohol and emerging functional beverage brands, and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4526983-1&amp;h=1378953678&amp;u=https%3A%2F%2Fwww.canopygrowth.com%2Finvestors%2Fcanopyusa%2F&amp;a=Canopy+USA%2C+LLC\" target=\"_blank\" rel=\"nofollow\">Canopy <span class=\"xn-location\">USA<\/span>, LLC<\/a>\u00a0(&#8220;Canopy <span class=\"xn-location\">USA<\/span>&#8220;), a brand-driven organization strategically positioned across the U.S. cannabis market, today announced a strategic partnership to expand the distribution of <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4526983-1&amp;h=4075391899&amp;u=https%3A%2F%2Fwww.wanabrands.com%2F&amp;a=Wana+Wellness%2C+LLC\" target=\"_blank\" rel=\"nofollow\">Wana Wellness, LLC<\/a>\u00a0(&#8220;Wana&#8221;)&#8217;s hemp-based beverages and gummies in <span class=\"xn-location\">the United States<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2752455\/CUSA_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2752455\/CUSA_Logo.jpg\" title=\"Canopy USA Logo (PRNewsfoto\/Canopy USA)\" alt=\"Canopy USA Logo (PRNewsfoto\/Canopy USA)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The partnership underscores JPBA&#8217;s expanding focus on hemp-based functional beverages, a category generating significant attention across the beverage alcohol industry as consumer demand for wellness-driven innovation accelerates.<\/p>\n<p>&#8220;We&#8217;re thrilled to partner with Canopy <span class=\"xn-location\">USA<\/span> to help bring Wana&#8217;s innovative hemp portfolio to more consumers and retail partners across the country,&#8221; said <span class=\"xn-person\">John Palatella<\/span>, CEO of JP Brand Advisors. &#8220;Hemp-based beverages represent one of the most exciting growth opportunities in our industry, and our agreement with Canopy <span class=\"xn-location\">USA<\/span> reinforces our commitment to shaping the future of beverage alcohol through emerging categories.&#8221;<\/p>\n<p>As part of the partnership, JPBA and Canopy <span class=\"xn-location\">USA<\/span> will work together to drive distributor management and strategic account growth for Wana&#8217;s hemp beverage portfolio.<\/p>\n<p>&#8220;Working with JP Brand Advisors provides Canopy <span class=\"xn-location\">USA<\/span> with an experienced and trusted partner who understands both the traditional three-tier system and the unique dynamics of emerging hemp beverages,&#8221; said <span class=\"xn-person\">Brooks Jorgensen<\/span>, President of Canopy <span class=\"xn-location\">USA<\/span>. &#8220;Together with JPBA, we&#8217;ll be able to expand national relationships and execution capabilities \u2013 helping us scale faster, reach new consumers, and strengthen our leadership in this exciting category.&#8221;<\/p>\n<p>This strategic partnership comes as U.S. retailers and distributors show rising interest in non-alcoholic, functional, and hemp-infused beverages, driven by evolving consumer preferences and regulatory clarity in key markets.<\/p>\n<p>\n        <b>About JP Brand Advisors<br \/><\/b>JP Brand Advisors (JPBA) is a national broker and outsourced salesforce for wine, spirits, and functional beverages. Acting as an extension of its clients&#8217; teams, JPBA provides guaranteed market coverage, distributor management, and access to national accounts, enabling brands to scale faster without the overhead of in-house sales. For more information, visit <a href=\"http:\/\/www.jpbrandadvisors.com\" rel=\"nofollow\">www.jpbrandadvisors.com<\/a>.<\/p>\n<p>\n        <b>About Canopy <span class=\"xn-location\">USA<\/span>, LLC<br \/><\/b>Canopy <span class=\"xn-location\">USA<\/span>, LLC (&#8220;Canopy <span class=\"xn-location\">USA<\/span>&#8220;) is a U.S. based holding company in which Canopy Growth (NASDAQ:\u00a0<b><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4526983-1&amp;h=911096806&amp;u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fcanopy-usa-welcomes-cannabis-veteran-eric-ruhle-as-new-vice-president-of-brand-sales-302539355.html%23financial-modal&amp;a=CGC\" target=\"_blank\" rel=\"nofollow\">CGC<\/a>)<\/u><\/b>\u00a0(TSX: WEED) holds a non-participating, non-controlling interest. Strategically positioned across the fastest growing states and highest potential segments of the U.S. cannabis market, Canopy\u00a0USA\u00a0owns 100% of\u00a0Wana Brands\u00a0(&#8220;Wana&#8221;) a leader in North American edibles, 100% of Acreage Holdings, Inc. (&#8220;Acreage&#8221;), a vertically integrated multi-state cannabis operator with principal operations in densely populated states across the Midwest and Northeast, and 77% of the shares of Lemurian, Inc. (&#8220;Jetty&#8221;), a\u00a0California-based producer of high-quality cannabis extracts and pioneer of clean vape technology.<\/p>\n<p>\n        <b>Media Contact for JP Brand Advisors<br \/><\/b><br \/>\n        <a href=\"mailto:info@jpbrandadvisors.com\" target=\"_blank\" rel=\"nofollow\">info@jpbrandadvisors.com<\/a>\n      <\/p>\n<p>\n        <b>Media Contact for Canopy <span class=\"xn-location\">USA<\/span>, LLC<\/b>\u00a0<br \/>Trailblaze for Canopy\u00a0USA<br \/><b><a href=\"mailto:CanopyUSA@trailblaze.co\" target=\"_blank\" rel=\"nofollow\">CanopyUSA@trailblaze.co<\/a><\/b><\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=CL91784&amp;sd=2025-10-07\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution-302576365.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution-302576365.html<\/a><\/p>\n<p>SOURCE  Canopy <span class=\"xn-location\">USA<\/span><\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CL91784&amp;Transmission_Id=202510070801PR_NEWS_USPR_____CL91784&amp;DateId=20251007\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire DALLAS , Oct. 7, 2025 \/PRNewswire\/ &#8212; JP Brand Advisors\u00a0(&#8220;JPBA&#8221;), the leading outsourced sales and strategy partner for beverage alcohol and emerging functional beverage brands, and Canopy USA, LLC\u00a0(&#8220;Canopy USA&#8220;), a brand-driven organization strategically positioned across the U.S. cannabis market, today announced a strategic partnership to expand the distribution of Wana Wellness, LLC\u00a0(&#8220;Wana&#8221;)&#8217;s hemp-based beverages and gummies in the United States. The partnership underscores JPBA&#8217;s expanding focus on hemp-based functional beverages, a category generating significant attention across the beverage alcohol industry as consumer demand for wellness-driven innovation accelerates. &#8220;We&#8217;re thrilled to partner with Canopy USA to help bring Wana&#8217;s innovative hemp portfolio to more consumers and retail partners across the country,&#8221; said John Palatella, CEO of JP Brand &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-893219","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire DALLAS , Oct. 7, 2025 \/PRNewswire\/ &#8212; JP Brand Advisors\u00a0(&#8220;JPBA&#8221;), the leading outsourced sales and strategy partner for beverage alcohol and emerging functional beverage brands, and Canopy USA, LLC\u00a0(&#8220;Canopy USA&#8220;), a brand-driven organization strategically positioned across the U.S. cannabis market, today announced a strategic partnership to expand the distribution of Wana Wellness, LLC\u00a0(&#8220;Wana&#8221;)&#8217;s hemp-based beverages and gummies in the United States. The partnership underscores JPBA&#8217;s expanding focus on hemp-based functional beverages, a category generating significant attention across the beverage alcohol industry as consumer demand for wellness-driven innovation accelerates. &#8220;We&#8217;re thrilled to partner with Canopy USA to help bring Wana&#8217;s innovative hemp portfolio to more consumers and retail partners across the country,&#8221; said John Palatella, CEO of JP Brand &hellip; Continue reading &quot;JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T13:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2752455\/CUSA_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution\",\"datePublished\":\"2025-10-07T13:04:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\\\/\"},\"wordCount\":488,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2752455\\\/CUSA_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\\\/\",\"name\":\"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/","og_locale":"en_US","og_type":"article","og_title":"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution - Market Newsdesk","og_description":"PR Newswire DALLAS , Oct. 7, 2025 \/PRNewswire\/ &#8212; JP Brand Advisors\u00a0(&#8220;JPBA&#8221;), the leading outsourced sales and strategy partner for beverage alcohol and emerging functional beverage brands, and Canopy USA, LLC\u00a0(&#8220;Canopy USA&#8220;), a brand-driven organization strategically positioned across the U.S. cannabis market, today announced a strategic partnership to expand the distribution of Wana Wellness, LLC\u00a0(&#8220;Wana&#8221;)&#8217;s hemp-based beverages and gummies in the United States. The partnership underscores JPBA&#8217;s expanding focus on hemp-based functional beverages, a category generating significant attention across the beverage alcohol industry as consumer demand for wellness-driven innovation accelerates. &#8220;We&#8217;re thrilled to partner with Canopy USA to help bring Wana&#8217;s innovative hemp portfolio to more consumers and retail partners across the country,&#8221; said John Palatella, CEO of JP Brand &hellip; Continue reading \"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/","og_site_name":"Market Newsdesk","article_published_time":"2025-10-07T13:04:12+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2752455\/CUSA_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution","datePublished":"2025-10-07T13:04:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/"},"wordCount":488,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2752455\/CUSA_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/jp-brand-advisors-and-canopy-usa-form-strategic-partnership-to-expand-hemp-beverage-distribution\/","name":"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution - 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