{"id":893185,"date":"2025-10-07T08:34:23","date_gmt":"2025-10-07T12:34:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-and-intellivid-research-release-new-state-of-ai-video-in-the-enterprise-report-showing-organizations-using-ai-infused-tools-are-x4-5-more-likely-to-increase-video-creation\/"},"modified":"2025-10-07T08:34:23","modified_gmt":"2025-10-07T12:34:23","slug":"kaltura-and-intellivid-research-release-new-state-of-ai-video-in-the-enterprise-report-showing-organizations-using-ai-infused-tools-are-x4-5-more-likely-to-increase-video-creation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-and-intellivid-research-release-new-state-of-ai-video-in-the-enterprise-report-showing-organizations-using-ai-infused-tools-are-x4-5-more-likely-to-increase-video-creation\/","title":{"rendered":"Kaltura and IntelliVid Research Release New \u2018State of AI Video in the Enterprise\u2019 Report, Showing Organizations Using AI-Infused Tools Are X4.5 More Likely to Increase Video Creation"},"content":{"rendered":"

\nThe report also found that ease of use takes precedence over perfection, with 72% of video producers stating they would rather use software that integrates multiple steps, in place of best-of-breed point solutions.
\n<\/h2>\n
\n

New York, Oct. 07, 2025 (GLOBE NEWSWIRE) — Kaltura<\/b><\/a>\u00a0(<\/b>Nasdaq: KLTR),\u00a0<\/b>the\u00a0<\/b>AI\u00a0<\/b>Video Experience Cloud,<\/b>\u00a0and\u00a0<\/b>IntelliVid Research<\/b><\/a>,<\/b>\u00a0today released a new report<\/b>,<\/b>\u00a0<\/b>The State of AI Video in the Enterprise<\/i><\/b><\/a>,<\/b>\u00a0offering a comprehensive overview of how\u00a0<\/i><\/b>advanced video technology and artificial intelligence are being\u00a0<\/b>used\u00a0<\/b>in the workplace.\u00a0<\/b>\u00a0<\/p>\n

\n The report shows that when it comes to video, seeing is believing, with companies leaning most he<\/b>
\n avily<\/b>
\n \u00a0into AI-powered video tools seeing the g<\/b>
\n re<\/b>
\n atest\u00a0<\/b>
\n results.<\/b>
\n \u00a076% of companies using advanced video strategies and 52% with intermediate strategies describe the impact as ‘very effective\u2019.<\/b>
\n \u00a0With video\u00a0<\/b>
\n emerging<\/b>
\n \u00a0as the foundation<\/b>
\n \u00a0for building AI in the enterprise, organizations\u00a0<\/b>
\n that\u00a0<\/b>
\n continue to advance their strategies are set to\u00a0<\/b>
\n emerge<\/b>
\n \u00a0with\u00a0<\/b>
\n a clear competitive advantage<\/b>
\n .\u00a0<\/b>
\n \u00a0<\/b>\u00a0<\/p>\n

\n But video adoption does not just happen<\/b>
\n , with\u00a0<\/b>
\n 75% of employees\u00a0<\/b>
\n reporting<\/b>
\n \u00a0that their\u00a0<\/b>
\n organizations are\u00a0<\/b>
\n actively encouraging them to produce\u00a0<\/b>
\n more\u00a0<\/b>
\n video<\/b>
\n s<\/b>
\n \u00a0for business purposes<\/b>
\n .\u00a0<\/b>
\n \u00a0<\/b>
\n Despite the\u00a0<\/b>
\n top-down<\/b>
\n \u00a0push,\u00a0<\/b>
\n 68% o<\/b>
\n f those wh<\/b>
\n o created videos in 2024 agree that they could create more videos if given\u00a0<\/b>
\n easier-to-use video creation\u00a0<\/b>
\n tools<\/b>
\n , and 80% agree that their organizations should do more to\u00a0<\/b>
\n capitalize on available video technologies.\u00a0<\/b>\u00a0<\/p>\n

\n The report also highlights how video is changing the way employees prefer to learn and problem-solve at work. Rather than\u00a0<\/b>
\n asking a\u00a0<\/b>
\n colleague for help, 65% of workers say they would prefer to watch an on-demand video to get the answers they need. This shift highlights how video is becoming a preferred tool at work, as well as\u00a0<\/b>
\n an increasing<\/b>
\n \u00a0demand for seamless and instant discovery of content as opposed to endless scrolling and searching.<\/b>\u00a0<\/p>\n

\u201cVideo has evolved f<\/b>ar beyond\u00a0<\/b>meeting<\/b>s<\/b>,\u00a0<\/b>it\u2019s now a core component of how organizations build knowledge, engage employees, and drive competitive advantage,\u201d said<\/b>\u00a0Eynav<\/b>\u00a0(Navi)<\/b>\u00a0<\/b>\u00a0Azaria, Chief Product and Engineering Officer<\/b>\u00a0<\/b>at Kaltura. \u201cThis\u00a0<\/b>repor<\/b>t\u00a0<\/b>shows<\/b>\u00a0that when enterprises take a strategic approach and harness AI capabilities, video becomes not just communication<\/b>,\u00a0<\/b>but data and intelligence that reshape the way\u00a0<\/b>the organization<\/b>\u00a0<\/b>operate<\/b>s\u00a0<\/b>to<\/b>\u00a0create better business outcomes<\/b>.\u201d<\/b>\u00a0<\/p>\n

\n Other key findings<\/b>
\n \u00a0from the report include<\/b>
\n :<\/b>\u00a0<\/p>\n