{"id":893074,"date":"2025-10-07T07:05:24","date_gmt":"2025-10-07T11:05:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kraft-heinz-canada-and-maple-leaf-sports-entertainment-announce-new-partnership-bringing-heinz-back-to-mlse-venues\/"},"modified":"2025-10-07T07:05:24","modified_gmt":"2025-10-07T11:05:24","slug":"kraft-heinz-canada-and-maple-leaf-sports-entertainment-announce-new-partnership-bringing-heinz-back-to-mlse-venues","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kraft-heinz-canada-and-maple-leaf-sports-entertainment-announce-new-partnership-bringing-heinz-back-to-mlse-venues\/","title":{"rendered":"Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment Announce New Partnership, Bringing HEINZ Back to MLSE Venues"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment Announce New Partnership, Bringing HEINZ Back to MLSE Venues<\/b><\/p>\n<p class=\"bwalignc\"><i>Canadian\u2019s can now experience the unmistakable taste of HEINZ as they enjoy their game-day eats and cheer on their favourite sports teams<\/i><\/p>\n<p>TORONTO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment (MLSE) announce a new multi-year partnership that brings HEINZ back to MLSE venues for fans. Kicking off this week as the Maple Leafs take the ice for the first game of the NHL season, the partnership brings HEINZ\u2019s iconic lineup back for fans to enjoy and celebrates the brand as the Official Ketchup of the Toronto Maple Leafs and Toronto Raptors, for the 2025-2026 season and beyond.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251007540963\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251007540963\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251007540963\/en\/2601895\/4\/HEINZ_MLSE_KV.jpg\" alt=\"New HEINZ condiment stations at Scotiabank Arena with innovative ketchup and mustard taps.\" \/><\/p>\n<p style=\"font-size:85%\">New HEINZ condiment stations at Scotiabank Arena with innovative ketchup and mustard taps.<\/p>\n<\/div>\n<p>\nAfter more than six years and overwhelming demand from fans, Canadians can once again enjoy the unmistakable taste of HEINZ Ketchup and Mustard at Scotiabank Arena, bringing a more flavourful condiment experience to live events. HEINZ favourites can also be found at BMO Field, Coca-Cola Coliseum and more, ensuring fans get the same great taste across Canada\u2019s top sports and entertainment venues.<\/p>\n<p>\n\u201cJust like HEINZ fans go all in on the things they love, we know that Canadians are equally as passionate about their sports teams as well as their favourite condiments,\u201d said Kelly Fleming, Chief Marketing Officer, Kraft Heinz Canada. \u201cOur return reunites these two passion points and brings Canada\u2019s number one ketchup back to MLSE venues, providing fans the unmistakable taste of HEINZ to enjoy as they cheer on their favourite team.\u201d<\/p>\n<p>\nFans who visit Scotiabank Arena can upgrade their game day eats and dining experience with three all-new HEINZ condiment stations located throughout the venue. Created to complement the arena\u2019s multi-phase reimagination project, the new HEINZ stations showcase the brand\u2019s iconic condiment lineup with innovative ketchup and mustard taps, alongside custom wall installations and signage that pay homage to classic game-day menu items.<\/p>\n<p>\n\u201cAs the puck drops and we tip-off for the new Maple Leafs and Raptors seasons, we are glad to welcome a proudly Canadian partner back into our venues,\u201d said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. \u201cHEINZ is a staple brand in Canadian fans\u2019 homes, and we look forward to working together to extend that familiar quality into their Maple Leafs and Raptors game-day experiences.\u201d<\/p>\n<p>\nProudly made in Canada with locally grown tomatoes, HEINZ Ketchup has been a beloved household staple for generations, and its return to MLSE venues is another example of the brand\u2019s commitment to Canadians\u2014providing delicious HEINZ offerings for every touchpoint of their lives.<\/p>\n<p>\nTo learn more about the partnership or the range of flavourful HEINZ condiment options visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.heinz.com%2Fen-CA&amp;esheet=54335035&amp;newsitemid=20251007540963&amp;lan=en-US&amp;anchor=our+website&amp;index=1&amp;md5=226b1aed07c56cb91845249f1e860085\">our website<\/a> and follow @Heinz_CA on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheinz_ca%2F%3Fhl%3Den&amp;esheet=54335035&amp;newsitemid=20251007540963&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=145a2cd686faf63b998b32c02ca982a7\">Instagram<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40heinz_ca%3Flang%3Den&amp;esheet=54335035&amp;newsitemid=20251007540963&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=449dde4ab9adc2d55670b7034a725e52\">TikTok<\/a>.<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nKraft Heinz Canada\u2019s heritage can be traced back over a century to when James Lewis Kraft of Stevensville, Ontario began selling cheese from a horse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington, Ontario where its first products were pickles sourced from local growers. Following the 2015 merger between KraftFoods Group and H.J. Heinz Company, Kraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company (NASDAQ: KHC). Now the country\u2019s second largest food and beverage company, iconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Ren\u00e9e\u2019s Dressing, Jell-O, Classico, Kool-Aid and Maxwell House are found in over 97 percent of Canadian households.<\/p>\n<p>\nKraft Heinz Canada is driving transformation inspired by Kraft Heinz\u2019s global purpose, <i>Let\u2019s Make Life Delicious, <\/i>by creating memorable community moments through local initiatives such as <i>Kraft Heinz Project Play <\/i>and <i>Kraft Hockeyville, <\/i>while also supporting food banks across Canada through <i>Kraft Heinz Project Pantry. <\/i>Learn more about our journey by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fkraftheinzcompany.com&amp;esheet=54335035&amp;newsitemid=20251007540963&amp;lan=en-US&amp;anchor=kraftheinzcompany.com&amp;index=4&amp;md5=d32b3097bf05b6c587a2b31940a1c56e\">kraftheinzcompany.com<\/a> or following us on LinkedIn.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251007540963r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251007540963\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251007540963\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<\/b><a rel=\"nofollow\" href=\"mailto:media@kraftheinz.com\">media@kraftheinz.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> General Sports Sports Other Retail Entertainment Hockey General Entertainment Restaurant\/Bar Food\/Beverage Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251007540963\/en\/2601895\/3\/HEINZ_MLSE_KV.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">New HEINZ condiment stations at Scotiabank Arena with innovative ketchup and mustard taps.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251007540963\/en\/2601904\/3\/HEINZ_MLSE_Secondary_Visual.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">New HEINZ condiment stations at Scotiabank Arena with innovative ketchup and mustard taps.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251007540963\/en\/2601906\/3\/HEINZ_MLSE_Third_Visual.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">New HEINZ condiment stations at Scotiabank Arena with innovative ketchup and mustard taps.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251007540963\/en\/2601893\/3\/Logo-Heinz-CMYK.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment Announce New Partnership, Bringing HEINZ Back to MLSE Venues Canadian\u2019s can now experience the unmistakable taste of HEINZ as they enjoy their game-day eats and cheer on their favourite sports teams TORONTO&#8211;(BUSINESS WIRE)&#8211; Today, Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment (MLSE) announce a new multi-year partnership that brings HEINZ back to MLSE venues for fans. Kicking off this week as the Maple Leafs take the ice for the first game of the NHL season, the partnership brings HEINZ\u2019s iconic lineup back for fans to enjoy and celebrates the brand as the Official Ketchup of the Toronto Maple Leafs and Toronto Raptors, for the 2025-2026 season and beyond. This &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kraft-heinz-canada-and-maple-leaf-sports-entertainment-announce-new-partnership-bringing-heinz-back-to-mlse-venues\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment Announce New Partnership, Bringing HEINZ Back to MLSE Venues&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-893074","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment Announce New Partnership, Bringing HEINZ Back to MLSE Venues - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kraft-heinz-canada-and-maple-leaf-sports-entertainment-announce-new-partnership-bringing-heinz-back-to-mlse-venues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment Announce New Partnership, Bringing HEINZ Back to MLSE Venues - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment Announce New Partnership, Bringing HEINZ Back to MLSE Venues Canadian\u2019s can now experience the unmistakable taste of HEINZ as they enjoy their game-day eats and cheer on their favourite sports teams TORONTO&#8211;(BUSINESS WIRE)&#8211; Today, Kraft Heinz Canada and Maple Leaf Sports &amp; Entertainment (MLSE) announce a new multi-year partnership that brings HEINZ back to MLSE venues for fans. Kicking off this week as the Maple Leafs take the ice for the first game of the NHL season, the partnership brings HEINZ\u2019s iconic lineup back for fans to enjoy and celebrates the brand as the Official Ketchup of the Toronto Maple Leafs and Toronto Raptors, for the 2025-2026 season and beyond. 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Entertainment (MLSE) announce a new multi-year partnership that brings HEINZ back to MLSE venues for fans. Kicking off this week as the Maple Leafs take the ice for the first game of the NHL season, the partnership brings HEINZ\u2019s iconic lineup back for fans to enjoy and celebrates the brand as the Official Ketchup of the Toronto Maple Leafs and Toronto Raptors, for the 2025-2026 season and beyond. 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