{"id":893050,"date":"2025-10-07T06:56:45","date_gmt":"2025-10-07T10:56:45","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\/"},"modified":"2025-10-07T06:56:45","modified_gmt":"2025-10-07T10:56:45","slug":"ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\/","title":{"rendered":"Bally\u2019s Corporation Selects iPost to Power Email Marketing Across 14 Properties"},"content":{"rendered":"
\n

SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) — iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally\u2019s Corporation<\/strong> has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties.<\/p>\n

The decision follows the recent merger of Bally\u2019s and Queens Casino brands<\/strong>, where Bally\u2019s executives observed firsthand the exceptional email marketing performance<\/strong> achieved by Queens properties\u2014already long-time iPost clients. Encouraged by strong results and endorsements from multiple trusted sources within the gaming industry, Bally\u2019s turned to iPost to unify and elevate its digital marketing efforts.<\/p>\n

\u201ciPost has an unmatched reputation in gaming,\u201d said Michael Donovan, Chief Marketing Officer & Senior Vice President of Gaming Operations at Bally\u2019s Corporation<\/strong>. \u201cThe platform\u2019s proven success at select properties and the opportunity to streamline operations made the decision clear. The iPost team has provided exceptional support, strategic insight, and a solution tailored to our needs.\u201d<\/p>\n

By bringing together 14 Bally\u2019s properties under one marketing platform, the company benefits from economies of scale and optimal pricing<\/strong>\u2014a significant factor in today\u2019s competitive environment. In addition, iPost\u2019s proactive account management and expert professional services<\/strong> stood out as key differentiators in the evaluation process.<\/p>\n

\u201cWe\u2019re honored to partner with such an iconic and growing name in gaming,\u201d said Cameron Kane, CEO of iPost<\/strong>. \u201cBally\u2019s commitment to digital excellence aligns perfectly with our mission to help casinos create highly personalized and measurable guest experiences through email. We\u2019re thrilled to help power their continued growth.\u201d<\/p>\n

This partnership marks another milestone in iPost\u2019s expansion as the go-to marketing solution for forward-thinking gaming brands, with a platform designed to handle the complexity, scale, and compliance requirements unique to the industry.<\/p>\n

\n ABOUT iPost<\/strong>\n <\/p>\n

iPost is the premier email marketing platform designed exclusively for the\u00a0casino\u00a0and gaming industry. The company serves leading gaming properties, including DraftKings at\u00a0Casino\u00a0Queens, Potawatomi, The Queen, Mohegan Sun, RedWind\u00a0Casino, Bally’s and Parq\u00a0Casino, delivering specialized marketing solutions that drive player engagement and maximize return on investment.<\/p>\n

Founded to address the unique challenges facing\u00a0casino\u00a0marketers, iPost has established itself as the industry standard for gaming-focused email marketing technology. The platform’s proprietary approach uses Player ID as the primary identifier, solving critical operational challenges that generic email service providers cannot address for gaming operators.<\/p>\n

Core Platform Capabilities: iPost’s comprehensive platform enables\u00a0casino\u00a0marketing teams to execute sophisticated campaigns through advanced segmentation based on gaming-specific metrics. The platform features intuitive drag-and-drop email builders, behavioral automation technology, enterprise-grade campaign controls, complimentary rendering previews, and detailed analytics reporting.<\/p>\n

Industry Leadership: The company continues to innovate at the forefront of\u00a0casino\u00a0marketing technology, developing solutions that allow gaming operators to scale personalized communications while maintaining the high-touch experience that drives player loyalty and increases wallet share.<\/p>\n

Company Information: For more information about iPost’s\u00a0casino\u00a0email marketing solutions, visit\u00a0ipost.com\/email-solutions\/casino<\/strong><\/a>.<\/p>\n

\n marco@ipost.com<\/a>\u00a0<\/p>\n

\n About Bally\u2019s Corporation<\/strong>\n <\/p>\n

Bally\u2019s (NYSE: BALY) is a fast-growing national brand with 20 casinos internationally including 1 retail casino in Newcastle, UK, 11 states across the US, along with a golf course in New York and a horse racetrack in Colorado and holds OSB licenses in 13 jurisdictions in North America. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally\u2019s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.\u00a0As a global, entertainment-focused, omni-channel leader in retail and online gaming, Bally\u2019s serves over 11 million domestic and 20 million international customers through its loyalty programs.\u00a0<\/p>\n

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally\u2019s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.<\/p>\n

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SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) — iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally\u2019s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties. The decision follows the recent merger of Bally\u2019s and Queens Casino brands, where Bally\u2019s executives observed firsthand the exceptional email marketing performance achieved by Queens properties\u2014already long-time iPost clients. Encouraged by strong results and endorsements from multiple trusted sources within the gaming industry, Bally\u2019s turned to iPost to unify and elevate its digital marketing efforts. \u201ciPost has an unmatched reputation in gaming,\u201d said Michael Donovan, Chief Marketing Officer & Senior Vice President of Gaming … <\/p>\n

Continue reading “Bally\u2019s Corporation Selects iPost to Power Email Marketing Across 14 Properties”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-893050","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBally\u2019s Corporation Selects iPost to Power Email Marketing Across 14 Properties - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bally\u2019s Corporation Selects iPost to Power Email Marketing Across 14 Properties - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) — iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally\u2019s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties. The decision follows the recent merger of Bally\u2019s and Queens Casino brands, where Bally\u2019s executives observed firsthand the exceptional email marketing performance achieved by Queens properties\u2014already long-time iPost clients. Encouraged by strong results and endorsements from multiple trusted sources within the gaming industry, Bally\u2019s turned to iPost to unify and elevate its digital marketing efforts. \u201ciPost has an unmatched reputation in gaming,\u201d said Michael Donovan, Chief Marketing Officer & Senior Vice President of Gaming … Continue reading "Bally\u2019s Corporation Selects iPost to Power Email Marketing Across 14 Properties"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T10:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTUyNTQ2NiM3MTMzNjc5IzIzMDQ0Nzk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Bally\u2019s Corporation Selects iPost to Power Email Marketing Across 14 Properties\",\"datePublished\":\"2025-10-07T10:56:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\\\/\"},\"wordCount\":658,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTUyNTQ2NiM3MTMzNjc5IzIzMDQ0Nzk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ballys-corporation-selects-ipost-to-power-email-marketing-across-14-properties\\\/\",\"name\":\"Bally\u2019s Corporation Selects iPost to Power Email Marketing Across 14 Properties - 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