{"id":892426,"date":"2025-10-06T00:04:12","date_gmt":"2025-10-06T04:04:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\/"},"modified":"2025-10-06T00:04:12","modified_gmt":"2025-10-06T04:04:12","slug":"mattel-introduces-team-barbie-to-champion-building-girls-confidence","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\/","title":{"rendered":"Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }\n.bwlistsquare { list-style-type: square }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Barbie spotlights female professional rugby players Ilona Maher (US), Ellie Kildunne (UK), Portia Woodman-Wickliffe<b \/>(NZ) and Nassira Konde (France) to ignite confidence in girls<\/i><\/li>\n<li><i>In continued celebration of Ilona Maher and the boundaries she has broken for women, Barbie will be releasing a production doll of Ilona in Fall 2026<\/i><\/li>\n<\/ul>\n<p>EL SEGUNDO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Day of the Girl by introducing Team Barbie \u2013 a coalition of four powerful role models and professional rugby players from across the globe to encourage girls to own their confidence proudly. The brand is honoring these incredible athletes who recognize and harness their own power with one-of-a-kind dolls made in their likeness because Barbie knows if you can see it, you can be it.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251005054158\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251005054158\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 384px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251005054158\/en\/2600213\/4\/Ellie_Ilona_Nassira_Portia_DOLLS_ONLY.jpg\" alt=\"Barbie spotlights female professional rugby players Ellie Kildunne (UK), Ilona Maher (US), Nassira Konde (France) and Portia Woodman-Wickliffe (NZ) to ignite confidence in girls.\" \/><\/p>\n<p style=\"font-size:85%\">Barbie spotlights female professional rugby players Ellie Kildunne (UK), Ilona Maher (US), Nassira Konde (France) and Portia Woodman-Wickliffe (NZ) to ignite confidence in girls.<\/p>\n<\/div>\n<p>\nTeam Barbie isn\u2019t afraid to boldly wear their confidence \u2013 in fact, it\u2019s their deep understanding of who they are and what they&#8217;re capable of that propels them forward. The women of Team Barbie are dedicated to believing in their abilities, even when competing in a sport often regarded as a male-dominated field. With Barbie, they\u2019re on a mission to encourage young girls to do the same.<\/p>\n<p>\nKnowing how crucial sports can be in helping build communication skills, confidence, and teamwork, Barbie is committed to empowering the next generation to get their head in the game \u2013 and stay there \u2013 by sharing the powerful stories of this year\u2019s legendary role models:<\/p>\n<ul class=\"bwlistcircle\">\n<li><b>Ilona Maher (US)<\/b>: Olympic medalist, social media star, and body positivity advocate challenging stereotypes by embracing the strength of femininity.\n<\/li>\n<li><b>Ellie Kildunne (UK)<\/b>: Key member of England Rugby\u2019s Red Roses team, World Champion, 2024 World Rugby Player of the Year and trailblazer in the rise in interest in women\u2019s rugby.\n<\/li>\n<li><b>Portia Woodman-Wickliffe (NZ)<\/b>: Two-time Olympic &amp; World Champion, known for redefining the game with record-breaking performances.\n<\/li>\n<li><b>Nassira Konde (France)<\/b>: Dynamic rugby star and Olympic medalist known for uplifting the next generation by embracing inclusion, skill, and fearless ambition.\n<\/li>\n<\/ul>\n<p>\n&#8220;At Barbie, we believe that girls can be, and do, anything,\u201d said <b>Krista Berger, Senior Vice President of Barbie, Mattel<\/b>. \u201cWe\u2019re committed to breaking down the barriers \u2013 from gender stereotypes to self-doubt \u2013 that hold girls back from realizing their limitless potential. By showcasing the stories of incredible role models whose confidence has fueled groundbreaking success, we\u2019re showing girls that the future of sports \u2013 or wherever their passion takes them \u2013 is theirs to claim, with Team Barbie cheering them on.\u201d<\/p>\n<p>\n\u201cWe all doubt ourselves at times, myself included,\u201d said <b>Ilona Maher, Professional US Rugby Player<\/b>. \u201cBut I am where I am today, because I kept showing up anyway. Even through tough practice days or days I didn\u2019t feel my best, I continued to put in the work, strengthen my skills, and believe in my ability. Which grew my confidence in myself and my career. I\u2019m proud of how far I\u2019ve come, and I\u2019m not afraid to say it. If sharing my story can inspire other young girls to believe in themselves the way I have, then I\u2019ll have truly made an impact. Being part of Team Barbie is about showing girls that confidence isn\u2019t something to shy away from, but something to own. I\u2019m honored to use my platform to empower the next generation to find that spark of confidence within themselves and let it drive them toward unlocking their limitless possibilities.\u201d<\/p>\n<p>\nIn continued partnership with U.S. professional rugby player Ilona Maher, Barbie is sharing a closer look at her inspiring journey by launching the Ilona Maher Barbie doll, available for purchase in 2026. With an all-new body sculpt designed to reflect the build of many strong athletes, the Muscular sculpt celebrates strength with a straighter, more athletic torso, visibly defined arms, shoulders, and legs, plus sculpted core and back muscles.<\/p>\n<p>\nRecognizing that team sports play a vital role in building confidence, leadership, and ambition, Barbie conducted a study across the US, UK, France, and New Zealand, the home countries of the Team Barbie rugby role models, to better understand what holds girls back, from both their perspective and their parents\u2019.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe research found<sup>1<\/sup>:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nOne in three girls disengages from sports by age 14, primarily due to body confidence concerns, self-doubt, and a lack of visible female role models.<\/p>\n<\/li>\n<li>\nOnly 53% of girls ages 6\u201314 feel confident while playing sports. The leading reason for a lack of confidence is fear of making mistakes (34%).<\/p>\n<\/li>\n<li>\nParents see the powerful role that role models and culture play:<\/p>\n<ul class=\"bwlistsquare\">\n<li>\n26% believe that more female role models in sports would encourage their daughters to stay involved longer.<\/p>\n<\/li>\n<li>\n48% point to social attitudes that discourage girls from sports as a major barrier.<\/p>\n<\/li>\n<li>\nParents also recognize the benefits of sport: teamwork, communication, and social skills ranked as the top developmental gains, while 33% said their daughters\u2019 involvement made them feel more confident.<\/p>\n<\/li>\n<li>\n81% of parents believe sports can help their daughters achieve their future goals.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\nAs part of Barbie\u2019s commitment to empowering girls to stay in sports, Mattel is making a donation to girls\u2019 sports organizations in the US, UK, New Zealand, and France to fund programming focused on unlocking girls\u2019 confidence. To learn more about Barbie\u2019s International Day of the Girl celebration, visit @Barbie for uplifting content featuring the newly initiated Team Barbie.<\/p>\n<p><i><sup>1 <\/sup>Research was conducted with 6,800 respondents, including parents of girls aged 6-14 and their daughters aged 6-14. Results can be viewed upon request.<\/i><\/p>\n<p><b>About Mattel<\/b><\/p>\n<p>\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, Polly Pocket\u00ae, and Barney\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmattel.com%2F&amp;esheet=54334132&amp;newsitemid=20251005054158&amp;lan=en-US&amp;anchor=mattel.com&amp;index=1&amp;md5=7cbad288a2f6b3b094f5fd2cd248dc58\">mattel.com<\/a>.<\/p>\n<p>\nMAT-BARB<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251005054158r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251005054158\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251005054158\/en\/<\/a><\/span><\/p>\n<p><b>News Media<br \/>\n<\/b><br \/>Devin Duff<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Devin.Duff@mattel.com\">Devin.Duff@mattel.com<\/a><\/p>\n<p>\nAly Lloyd<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Aly.Lloyd@mattel.com\">Aly.Lloyd@mattel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Australia\/Oceania United States France United Kingdom New Zealand North America Europe California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Licensing (Sports) Olympics Other Sports Women Sports Toys Philanthropy Consumer Other Philanthropy Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251005054158\/en\/2600213\/3\/Ellie_Ilona_Nassira_Portia_DOLLS_ONLY.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Barbie spotlights female professional rugby players Ellie Kildunne (UK), Ilona Maher (US), Nassira Konde (France) and Portia Woodman-Wickliffe (NZ) to ignite confidence in girls.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251005054158\/en\/2600216\/3\/Ilona_Ellie_Nassira_Portia_WITH_DOLLS.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence Barbie spotlights female professional rugby players Ilona Maher (US), Ellie Kildunne (UK), Portia Woodman-Wickliffe(NZ) and Nassira Konde (France) to ignite confidence in girls In continued celebration of Ilona Maher and the boundaries she has broken for women, Barbie will be releasing a production doll of Ilona in Fall 2026 EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Day of the Girl by introducing Team Barbie \u2013 a coalition of four powerful role models and professional rugby players from across the globe to encourage girls to own their confidence proudly. The brand is honoring these incredible athletes who recognize and harness their own power with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-892426","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence Barbie spotlights female professional rugby players Ilona Maher (US), Ellie Kildunne (UK), Portia Woodman-Wickliffe(NZ) and Nassira Konde (France) to ignite confidence in girls In continued celebration of Ilona Maher and the boundaries she has broken for women, Barbie will be releasing a production doll of Ilona in Fall 2026 EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Day of the Girl by introducing Team Barbie \u2013 a coalition of four powerful role models and professional rugby players from across the globe to encourage girls to own their confidence proudly. The brand is honoring these incredible athletes who recognize and harness their own power with &hellip; Continue reading &quot;Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T04:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251005054158\/en\/2600213\/4\/Ellie_Ilona_Nassira_Portia_DOLLS_ONLY.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence\",\"datePublished\":\"2025-10-06T04:04:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\\\/\"},\"wordCount\":1186,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251005054158\\\/en\\\/2600213\\\/4\\\/Ellie_Ilona_Nassira_Portia_DOLLS_ONLY.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-introduces-team-barbie-to-champion-building-girls-confidence\\\/\",\"name\":\"Mattel Introduces Team Barbie to Champion Building Girls\u2019 Confidence - 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(NASDAQ: MAT) announced today that Barbie is celebrating International Day of the Girl by introducing Team Barbie \u2013 a coalition of four powerful role models and professional rugby players from across the globe to encourage girls to own their confidence proudly. 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