{"id":890363,"date":"2025-09-29T13:03:36","date_gmt":"2025-09-29T17:03:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/imagine-that-xfinitys-new-brand-platform-electrifies-imagination-and-frankenstein-with-unmatched-connectivity-and-entertainment\/"},"modified":"2025-09-29T13:03:36","modified_gmt":"2025-09-29T17:03:36","slug":"imagine-that-xfinitys-new-brand-platform-electrifies-imagination-and-frankenstein-with-unmatched-connectivity-and-entertainment","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/imagine-that-xfinitys-new-brand-platform-electrifies-imagination-and-frankenstein-with-unmatched-connectivity-and-entertainment\/","title":{"rendered":"Imagine That: Xfinity’s New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment"},"content":{"rendered":"

<\/p>\n

Imagine That: Xfinity’s New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment<\/b><\/p>\n

Xfinity\u2019s New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and Unlock the Extraordinary<\/i><\/p>\n

The Work Leverages Universal Pictures Iconic IP and Universal Parks Creative Team to Bring Humanity to The Classic Dr. Frankenstein and His Monster \u201cFrank\u201d<\/i><\/p>\n

PHILADELPHIA–(BUSINESS WIRE<\/a>)–
\nComcast\u2019s Xfinity has launched \u201cImagine That\u201d, a lasting brand platform designed to spark curiosity and inspire possibilities. \u201cImagine That\u201d invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. Only Xfinity turns imagination into reality with its powerful connectivity and entertainment ecosystem.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250929061132\/en\/<\/a><\/p>\n

\"Xfinity<\/p>\n

Xfinity electrifies Frank’s humanity and creativity in newest brand platform.<\/p>\n<\/div>\n

\n\u201cImagine That\u201d kicks off nationwide with a two-minute short film that leverages the rich IP of Comcast NBCUniversal with Dr. Frankenstein and his iconic monster, Frankenstein, or \u201cFrank\u201d, putting a fresh take on the classic story. This time, they\u2019re stepping into a world powered by Xfinity, where the smartest and fastest WiFi, mobile, and entertainment create magical experience that bring Frank humanity. It\u2019s a simple metaphor for life being better when technology works on your behalf and brings everything together seamlessly.<\/p>\n

\nTo create the \u201cImagine That\u201d short film, Comcast\u2019s Xfinity tapped into the timeless world of Universal Monsters. In collaboration with Universal Pictures and the Universal Parks team, the production rebuilt the intricate medieval lab of Dr. Frankenstein, as seen in \u201cMonsters Unchained: The Frankenstein Experiment\u201d ride at Epic Universe\u2019s Dark Universe. With the help of the parks\u2019 masterful make-up and prosthetic artists, Frankenstein\u2019s look was faithfully reinvented – from his unmistakable green complexion to the square head, neck bolts, and boots that have made him a cultural legend.<\/p>\n

\n\u201cAt Xfinity, we\u2019re not just imagining the future, we\u2019re building it. From self-healing WiFi to mobile, home security, and entertainment, we\u2019re delivering powerful experiences that work together in ways that make life simpler, safer, and a lot more fun,\u201d said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast. \u201cWe believe our products should be intuitive, invisible, and inspiring, unlocking possibilities you didn\u2019t even know you needed.\u201d<\/p>\n

\n\u201cImagine That\u201d shows how Xfinity makes life easier by bringing everything together: fast, reliable WiFi, powerful mobile, and a seamless entertainment experience. It starts with Xfinity Internet, delivering whole-home WiFi with multi-gig speeds, ultra-low lag, and the ability to connect all your devices, from smart cameras to doorbells. Add Xfinity Mobile and enjoy speeds up to 1-gig at home and on the go with WiFi PowerBoost. At home, Xfinity\u2019s Entertainment Experience puts everything in one place – live TV, 450+ streaming apps, and 200,000 movies, plus features like Enhanced 4K and Multiview for less searching and more time watching your favorite game, show or film.<\/p>\n

\nThe platform was developed in partnership with Goodby Silverstein & Partners (GS&P) and directed by Lance Acord of Park Pictures, with creative contributions from Universal\u2019s creative partners.<\/p>\n

\n\u201cIt\u2019s remarkable when Frankenstein\u2019s creation, who seems so far from human emotion, can suddenly embody it in such a magical way,\u201d said Jeff Goodby, Co-Founder and Co-Chairman of GS&P. \u201cThis campaign perfectly reflects a brand that opens the door to extraordinary stories and gives people unmatched access to the world\u2019s best entertainment and connectivity.”<\/p>\n

\nStories under the \u201cImagine That\u201d banner will continue to roll out this fall, into 2026, and beyond in partnership with Goodby Silverstein & Partners. Xfinity customers can find a behind the scenes video of the making of the short film and more on their Xfinity entertainment device by simply saying \u201cHalloween\u201d into their voice remote.<\/p>\n

\nTo learn more about Xfinity products, visit Xfinity.com.<\/a><\/p>\n

About Comcast Corporation
\n
<\/span><\/b>Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com<\/a> for more information.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250929061132\/en\/<\/a><\/span><\/p>\n

\nCamillia Travia
\n
Camillia_Travia@comcast.com
\n<\/a>
267-582-6411<\/p>\n

KEYWORDS:<\/b> Pennsylvania United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Mobile\/Wireless Entertainment Networks Film & Motion Pictures Social Media Internet Technology General Entertainment TV and Radio Marketing Advertising Audio\/Video Communications<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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\"Photo\"<\/td>\n<\/tr>\n
Xfinity electrifies Frank’s humanity and creativity in newest brand platform.<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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Imagine That: Xfinity’s New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment Xfinity\u2019s New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and Unlock the Extraordinary The Work Leverages Universal Pictures Iconic IP and Universal Parks Creative Team to Bring Humanity to The Classic Dr. Frankenstein and His Monster \u201cFrank\u201d PHILADELPHIA–(BUSINESS WIRE)– Comcast\u2019s Xfinity has launched \u201cImagine That\u201d, a lasting brand platform designed to spark curiosity and inspire possibilities. \u201cImagine That\u201d invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. Only Xfinity turns imagination into reality with its powerful connectivity and entertainment … <\/p>\n

Continue reading “Imagine That: Xfinity’s New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-890363","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nImagine That: Xfinity's New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/imagine-that-xfinitys-new-brand-platform-electrifies-imagination-and-frankenstein-with-unmatched-connectivity-and-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagine That: Xfinity's New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Imagine That: Xfinity’s New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment Xfinity\u2019s New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and Unlock the Extraordinary The Work Leverages Universal Pictures Iconic IP and Universal Parks Creative Team to Bring Humanity to The Classic Dr. Frankenstein and His Monster \u201cFrank\u201d PHILADELPHIA–(BUSINESS WIRE)– Comcast\u2019s Xfinity has launched \u201cImagine That\u201d, a lasting brand platform designed to spark curiosity and inspire possibilities. \u201cImagine That\u201d invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. 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