{"id":890270,"date":"2025-09-29T11:15:23","date_gmt":"2025-09-29T15:15:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niqs-2026-consumer-outlook-bold-brands-win-with-cautious-consumers\/"},"modified":"2025-09-29T11:15:23","modified_gmt":"2025-09-29T15:15:23","slug":"niqs-2026-consumer-outlook-bold-brands-win-with-cautious-consumers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niqs-2026-consumer-outlook-bold-brands-win-with-cautious-consumers\/","title":{"rendered":"NIQ\u2019s 2026 Consumer Outlook: Bold Brands Win with Cautious Consumers"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ\u2019s 2026 Consumer Outlook: Bold Brands Win with Cautious Consumers<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Consumers are numb to volatility. Shoppers have adapted to constant change, which makes them feel more confident even though their financial realities haven\u2019t changed. The number of &#8220;confident&#8221; consumers who feel financially secure continues to grow, increasing 10% since 2023.<\/i><\/li>\n<li><i>Consumers are spending intentionally, rewarding retailers and brands that deliver trust and value. Brand trust has become the new currency, with 95% of consumers saying that trust is critical when choosing a brand.<\/i><\/li>\n<li><i>Private label remains where shoppers see the best value without compromise, delivering +3.6% growth globally, and double-digit growth in Western Europe.<\/i><\/li>\n<li><i>Consumers are tapped out and won\u2019t accept more price hikes. They are choosing new strategies to stretch limited discretionary dollars further: more are buying larger sizes (+4%) and prioritizing product attributes such as clean labels, protein-rich and organic (+6%).<\/i><\/li>\n<\/ul>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NIQ) (NYSE: NIQ) today released its <i>Consumer Outlook: Guide to 2026. <\/i>This annual report is a strategic roadmap for driving growth in a volatile, fast-moving market where caution is the consumer\u2019s default\u2014highlighting opportunities for brands that pivot with purpose, build trust, and connect with consumers across channels.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250929977209\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250929977209\/en\/<\/a><\/p>\n<p>\nThe report indicates that consumers have adapted to constant change. While more people report feeling \u201cconfident,\u201d this sentiment masks reality: Inflation, everyday expenses, and borrowing costs continue to squeeze wallets. In fact, 40% of global consumers say they&#8217;re being cautious even as inflation cools.<\/p>\n<p>\nThe report also shows that today\u2019s consumers are spending intentionally, rewarding retailers and brands that deliver trust, personalization, and convenience. Clean label products in the U.S. are growing at a rate of +7.5% this year, compared to the +5.9% overall U.S. FMCG average, proving that transparency and simplicity drive loyalty. Trust is now a key differentiator, with 95% of consumers saying that trust is critical when choosing a brand.<\/p>\n<p>\nInflation remains a global consumer concern, especially around rising food prices and a potential economic downturn. In addition, commodity volatility is adding pressure to brands. Coffee prices increased 26.9% between 2024 and 2025 while cocoa prices increased 127.9% between 2023 and 2024.<\/p>\n<p>\n\u201cGrowth for brands depends on volume\u2014capturing trips and baskets through sharper product assortment, innovation, and private label offerings that stretch limited discretionary dollars further. Despite growing consumer caution, brands can win loyalty by building trust and offering value beyond price,\u201d said Marta Cyhan-Bowles, Chief Communications Officer &amp; Head of Global Marketing COE at NIQ.<\/p>\n<p>\nSeamless commerce is the next frontier. Consumers expect frictionless, personalized, and instant shopping pathways. In the US, in-store purchases lost 2.3% of occasions per buyer per year, while online occasions are up 16%. \u201cShoppers may discover a product on TikTok, compare it on Google, and buy it via WhatsApp. To win, brands must have an omnichannel strategy\u2014from shelf to screen, from social to search,\u201d Cyhan-Bowles added. \u201cSuccess will come to companies that turn disruption\u2014from health shifts to AI\u2014into innovation, trust, and growth.\u201d<\/p>\n<p>\nNIQ\u2019s Consumer Outlook report shows how these fast-moving disruptions demand proactive strategies. By bridging the gap between consumer intent and behavior, NIQ empowers brands to turn uncertainty into growth, trust, and innovation. Download the Consumer Outlook: Guide to 2026 report <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Freport%2F2025%2Fconsumer-outlook-guide-to-2026%2F%3Futm_source%3DPublic_Relations%26utm_campaign%3DCMP-03595-H2C3C%26utm_medium%3DPublic_Relations%26utm_term%3Dglobal_above-market_fmcgtd_aw_gtl-consumer2026%26utm_content%3DData_insight&amp;esheet=54330386&amp;newsitemid=20250929977209&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=d8c1797364244d94a56cfe06f750b0e5\">here<\/a>.<\/p>\n<p><b>About Consumer Outlook: Guide to 2026<\/b><\/p>\n<p>\nNIQ\u2019s Consumer Outlook: Guide to 2026 provides an analytic assessment of the state of consumers, based on a global footprint of consumer intelligence solutions and the feedback of nearly 19,000 consumers in 27 countries. The goal: to better understand their current thinking about the economic environment, as well as what they\u2019re buying\u2014and why. The survey was conducted between June 10 and July 8, 2025.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world\u2019s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights\u2014delivered with advanced analytics through state-of-the-art platforms\u2014NIQ delivers the Full View<sup>\u2122<\/sup>. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.niq.com%2F&amp;esheet=54330386&amp;newsitemid=20250929977209&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=1e072e128c310362f3fb74388f3718c2\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2025 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><b>Forward-Looking Statements Disclaimer<\/b><\/p>\n<p>\nThis press release may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts,\u201d and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250929977209r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250929977209\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250929977209\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: <a rel=\"nofollow\" href=\"mailto:media.relations@niq.com\">media.relations@niq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Social Media Professional Services Online Retail Search Engine Marketing Consumer Electronic Commerce Technology Digital Marketing Data Analytics Retail Other Consumer Marketing Communications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250929977209\/en\/2592058\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ\u2019s 2026 Consumer Outlook: Bold Brands Win with Cautious Consumers Consumers are numb to volatility. Shoppers have adapted to constant change, which makes them feel more confident even though their financial realities haven\u2019t changed. The number of &#8220;confident&#8221; consumers who feel financially secure continues to grow, increasing 10% since 2023. Consumers are spending intentionally, rewarding retailers and brands that deliver trust and value. Brand trust has become the new currency, with 95% of consumers saying that trust is critical when choosing a brand. Private label remains where shoppers see the best value without compromise, delivering +3.6% growth globally, and double-digit growth in Western Europe. Consumers are tapped out and won\u2019t accept more price hikes. They are choosing new strategies to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niqs-2026-consumer-outlook-bold-brands-win-with-cautious-consumers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ\u2019s 2026 Consumer Outlook: Bold Brands Win with Cautious Consumers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-890270","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ\u2019s 2026 Consumer Outlook: Bold Brands Win with Cautious Consumers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niqs-2026-consumer-outlook-bold-brands-win-with-cautious-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ\u2019s 2026 Consumer Outlook: Bold Brands Win with Cautious Consumers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ\u2019s 2026 Consumer Outlook: Bold Brands Win with Cautious Consumers Consumers are numb to volatility. Shoppers have adapted to constant change, which makes them feel more confident even though their financial realities haven\u2019t changed. The number of &#8220;confident&#8221; consumers who feel financially secure continues to grow, increasing 10% since 2023. Consumers are spending intentionally, rewarding retailers and brands that deliver trust and value. Brand trust has become the new currency, with 95% of consumers saying that trust is critical when choosing a brand. Private label remains where shoppers see the best value without compromise, delivering +3.6% growth globally, and double-digit growth in Western Europe. Consumers are tapped out and won\u2019t accept more price hikes. 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Shoppers have adapted to constant change, which makes them feel more confident even though their financial realities haven\u2019t changed. The number of &#8220;confident&#8221; consumers who feel financially secure continues to grow, increasing 10% since 2023. Consumers are spending intentionally, rewarding retailers and brands that deliver trust and value. Brand trust has become the new currency, with 95% of consumers saying that trust is critical when choosing a brand. Private label remains where shoppers see the best value without compromise, delivering +3.6% growth globally, and double-digit growth in Western Europe. Consumers are tapped out and won\u2019t accept more price hikes. 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