{"id":890264,"date":"2025-09-29T11:14:05","date_gmt":"2025-09-29T15:14:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\/"},"modified":"2025-09-29T11:14:05","modified_gmt":"2025-09-29T15:14:05","slug":"mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\/","title":{"rendered":"MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges<\/b><\/p>\n<p class=\"bwalignc\"><i>MNTN Verified Agency partners are powering the next wave of brand growth on Connected TV<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today announced that agency-led accounts on its platform have quadrupled in the past year, marking a key milestone in its mission to continue to democratize TV advertising.<\/p>\n<p>\nAs more brands turn to Connected TV for measurable business outcomes, MNTN\u2019s agency ecosystem has become a powerful driver of platform growth, expanding access to Performance TV for a new generation of advertisers.<\/p>\n<p>\nDesigned to spotlight agencies driving measurable results with Performance TV, MNTN\u2019s Approved Agency Network recognizes top partners for their expertise on the platform &#8211; rewarding them with exclusive tools, early product access, and growth incentives. In the past year alone, agency-led accounts on MNTN have grown nearly 4x, reflecting the increasing role agencies play in expanding access to high-impact TV advertising.<\/p>\n<p>\n\u201cThis program gives agencies the same tools, visibility, and rewards that has fueled MNTN\u2019s own growth\u2014while giving their clients a trusted path into Performance TV,\u201d said Matt Rickard, VP of Agency Partnerships at MNTN. \u201cAs more agencies come on board, we\u2019re seeing everything accelerate: more brands launching, more campaigns going live, and a stronger, more diverse performance ecosystem taking shape on platform.\u201d<\/p>\n<p><b>Partner Program Benefits Include:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Verified Performance Partner:<\/b> Agencies earn official recognition as trusted experts on the MNTN Performance TV platform, gaining increased visibility across the MNTN ecosystem.\n<\/li>\n<li><b>Rewards for Media Spend:<\/b> Agencies unlock credits they can redeem toward creative services, media or cash back, scaling as they grow with MNTN.\n<\/li>\n<li><b>Early Product Access:<\/b> Partners receive early access to beta tools and features.\n<\/li>\n<li><b>MNTN U Certification:<\/b> Teams receive official training and certification to master Performance TV.\n<\/li>\n<\/ul>\n<p>\n\u201cSuccessful partner programs are built on consistent education and enablement, meaningful offer creation, and lifting each other\u2019s brands through comarketing,\u201d said Justin Buckley, Partner at ATTN Agency, one of MNTN\u2019s 45 verified agencies. \u201cOur partnership with MNTN has delivered this trifecta in spades. Since the beginning, MNTN has committed to upskilling our team, giving us what we need to drive value to new and existing clients, and giving our agency visibility to their audience.\u201d<\/p>\n<p>\nTo learn more or apply to become a verified partner, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fmntn.com%2Fpartners&amp;esheet=54330578&amp;newsitemid=20250929085602&amp;lan=en-US&amp;anchor=mntn.com%2Fpartners&amp;index=1&amp;md5=1b9ab79d9a554e52165976cd6982c172\">mntn.com\/partners<\/a>.<\/p>\n<p><b>About MNTN<br \/>\n<br \/><\/b>MNTN (NYSE: MNTN) is the Hardest Working Software in Television\u2122, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company\u2019s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC\u2019s Best in Business Issue.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250929085602r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250929085602\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250929085602\/en\/<\/a><\/span><\/p>\n<p>\nMNTN<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@mountain.com\">press@mountain.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Digital Marketing TV and Radio Marketing Advertising Communications Technology Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250929085602\/en\/2592529\/3\/mntn.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges MNTN Verified Agency partners are powering the next wave of brand growth on Connected TV NEW YORK&#8211;(BUSINESS WIRE)&#8211; MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today announced that agency-led accounts on its platform have quadrupled in the past year, marking a key milestone in its mission to continue to democratize TV advertising. As more brands turn to Connected TV for measurable business outcomes, MNTN\u2019s agency ecosystem has become a powerful driver of platform growth, expanding access to Performance TV for a new generation of advertisers. Designed to spotlight agencies driving measurable results with Performance TV, MNTN\u2019s Approved Agency Network recognizes top &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-890264","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges MNTN Verified Agency partners are powering the next wave of brand growth on Connected TV NEW YORK&#8211;(BUSINESS WIRE)&#8211; MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today announced that agency-led accounts on its platform have quadrupled in the past year, marking a key milestone in its mission to continue to democratize TV advertising. As more brands turn to Connected TV for measurable business outcomes, MNTN\u2019s agency ecosystem has become a powerful driver of platform growth, expanding access to Performance TV for a new generation of advertisers. Designed to spotlight agencies driving measurable results with Performance TV, MNTN\u2019s Approved Agency Network recognizes top &hellip; Continue reading &quot;MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T15:14:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250929085602r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges\",\"datePublished\":\"2025-09-29T15:14:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\\\/\"},\"wordCount\":524,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250929085602r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges\\\/\",\"name\":\"MNTN Agency-Led Accounts Grow 4x in 2025 as Demand for Performance TV Surges - 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