{"id":890228,"date":"2025-09-29T11:05:54","date_gmt":"2025-09-29T15:05:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\/"},"modified":"2025-09-29T11:05:54","modified_gmt":"2025-09-29T15:05:54","slug":"a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\/","title":{"rendered":"A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids"},"content":{"rendered":"<p>        <!--.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids<\/b><\/p>\n<p><i>Designed for movement, made for real life \u2014 FLX apparel for kids brings affordable quality and modern style to families, exclusively at Kohl\u2019s<\/i><\/p>\n<p>MENOMONEE FALLS, Wis.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThis season, Kohl\u2019s is building on the momentum and growth of its proprietary brands portfolio with the launch of FLX apparel for kids \u2013 an activewear and athleisure collection for kids and pre-teens that combines comfort, function, and style at a great value.<\/p>\n<p>\nThe new line brings the versatility and performance that customers love in FLX to a new generation with the initial assortment featuring a modern palette of elevated neutrals, wearable everyday silhouettes, and must-have styles like joggers, zip-ups, hoodies, and performance tees that are built for movement and designed to last. Fit-tested with real movement and self-expression in mind, the new kids assortment balances a more modern aesthetic with the functional details today\u2019s families expect. With prices starting at $14.99 up to $50, boys sizes ranging from 8-20; and girls sizes ranging from sizes 7 to 16, the assortment is designed to keep up with growth spurts, style shifts, and parents\u2019 wallets.<\/p>\n<p>\n&#8220;We are excited to expand our successful FLX brand into the kids category this fall, addressing a white space in our active and athleisure offerings for younger generations,\u201d said Nick Jones, Kohl\u2019s chief merchandising officer. \u201cThis assortment underscores our continued work to elevate proprietary brands that deliver trusted quality, relevant style, and incredible value for Kohl\u2019s customers.&#8221;<\/p>\n<p><b>Built for Comfort. Styled for Confidence.<\/b><\/p>\n<p>\nServing as a natural transition between children\u2019s styles and adult shapes, FLX apparel for kids offers older kids an opportunity to express their evolving personal style through wearable, playful designs with comfort, movement, and a sense of fun that\u2019s just right for growing personalities.<\/p>\n<p>\n\u201cWe\u2019re very aware of how style evolves rapidly, especially for kids entering their tween years. That age group is forming identity and gravitating toward looks that feel more grown-up, but still playful,\u201d said Emmy Jean Woodhall, Kohl\u2019s creative design director. \u201cWe\u2019ve designed FLX apparel for kids to reflect that shift \u2014 adjusting silhouettes, proportions, and colorways to deliver something that feels modern and expressive, without being too mature. It\u2019s a fine balance, and one that this assortment nails.\u201d<\/p>\n<p>\nFrom school days to weekend adventures, the products are made to move with them \u2014 with soft, breathable materials, a focus on fit, and an age-appropriate aesthetic that meets the needs of both parents and kids. With new styles introduced each season, the assortment will continue to evolve \u2014 giving parents more options as their kids grow and their needs change.<\/p>\n<p><b>Evolving the FLX Family, Prioritizing Proprietary Brands<\/b><\/p>\n<p>\nThe launch of the new kids assortment marks the next chapter in the evolution of FLX \u2013 a customer-loved brand that launched in 2021 and has become a standout in Kohl\u2019s proprietary brand offerings. We\u2019re expanding our FLX reach to even more customers and reinforcing our commitment to style, comfort, and value \u2013 for every generation.<\/p>\n<p>\nAs part of Kohl\u2019s broader brand portfolio \u2014 which includes a curated mix of only-at-Kohl\u2019s proprietary labels and trusted national names \u2014 FLX helps us deliver a well-rounded, accessible assortment that meets the evolving needs of today\u2019s families. With foundational value and elevated performance and style, we\u2019re committed to being there for every family\u2019s needs.<\/p>\n<p>\nFLX apparel for kids is available now on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fkohls.com&amp;esheet=54330792&amp;newsitemid=20250929741625&amp;lan=en-US&amp;anchor=Kohls.com&amp;index=1&amp;md5=eb3cd5cc2e1f9218c37f528a8719bfeb\">Kohls.com<\/a> and in 300 stores, with plans to expand to more stores in 2026.<\/p>\n<p>\nTo explore and shop FLX apparel for kids, as well as the broader FLX assortment, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fkohls.com&amp;esheet=54330792&amp;newsitemid=20250929741625&amp;lan=en-US&amp;anchor=Kohls.com&amp;index=2&amp;md5=07ec0efd8434802d5c033d80b637877b\">Kohls.com<\/a>.<\/p>\n<p><b><span class=\"bwuline\">Cautionary Statement Regarding Forward-Looking Information<\/span><\/b><\/p>\n<p>\nThis article contains \u201cforward-looking statements\u201d within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Kohl\u2019s plans to expand the availability of FLX kids apparel to additional stores in 2026 and the Company\u2019s expectations for the continued growth, elevation, and evolution of its proprietary brand portfolio. Words such as \u201cbelieves,\u201d \u201canticipates,\u201d \u201cplans,\u201d \u201cmay,\u201d \u201cintends,\u201d \u201cwill,\u201d \u201cshould,\u201d \u201cexpects,\u201d and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on the then current views and assumptions of Kohl\u2019s management and, as a result, are subject to certain risks and uncertainties that could cause the Company\u2019s actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to, risks associated with the timing and execution of new product launches and store expansions, customer demand for proprietary brands, and those described more fully in Item 1A of Kohl\u2019s most recent Annual Report on Form 10-K, in subsequent Quarterly Reports on Form 10-Q, and in other filings with the Securities and Exchange Commission, which are expressly incorporated herein by reference. Forward-looking statements relate to the date initially made, and Kohl\u2019s undertakes no obligation to update them.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250929741625r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250929741625\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250929741625\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: Jackie Judkins, <a rel=\"nofollow\" href=\"mailto:jacquelyn.judkins@kohls.com\">jacquelyn.judkins@kohls.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Wisconsin United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Consumer Retail Department Stores Children<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250929741625\/en\/411465\/3\/Kohls_B.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids Designed for movement, made for real life \u2014 FLX apparel for kids brings affordable quality and modern style to families, exclusively at Kohl\u2019s MENOMONEE FALLS, Wis.&#8211;(BUSINESS WIRE)&#8211; This season, Kohl\u2019s is building on the momentum and growth of its proprietary brands portfolio with the launch of FLX apparel for kids \u2013 an activewear and athleisure collection for kids and pre-teens that combines comfort, function, and style at a great value. The new line brings the versatility and performance that customers love in FLX to a new generation with the initial assortment featuring a modern palette of elevated neutrals, wearable everyday silhouettes, and must-have styles like joggers, zip-ups, hoodies, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-890228","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids Designed for movement, made for real life \u2014 FLX apparel for kids brings affordable quality and modern style to families, exclusively at Kohl\u2019s MENOMONEE FALLS, Wis.&#8211;(BUSINESS WIRE)&#8211; This season, Kohl\u2019s is building on the momentum and growth of its proprietary brands portfolio with the launch of FLX apparel for kids \u2013 an activewear and athleisure collection for kids and pre-teens that combines comfort, function, and style at a great value. The new line brings the versatility and performance that customers love in FLX to a new generation with the initial assortment featuring a modern palette of elevated neutrals, wearable everyday silhouettes, and must-have styles like joggers, zip-ups, hoodies, and &hellip; Continue reading &quot;A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T15:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250929741625r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids\",\"datePublished\":\"2025-09-29T15:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\\\/\"},\"wordCount\":856,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250929741625r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/a-new-generation-of-flx-kohls-introduces-flx-apparel-for-kids\\\/\",\"name\":\"A New Generation of FLX: Kohl\u2019s Introduces FLX Apparel for Kids - 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