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- Sprinklr Copilot \u2013 the always-on companion delivering real-time, AI-powered conversational assistance across the entire Sprinklr Platform<\/i><\/li>\n
- Sprinklr AI Agents \u2013 Purpose-built AI Agents that deliver extraordinary customer experiences at enterprise scale<\/i><\/li>\n
- Sprinklr Customer Feedback Management \u2013 Enhanced capabilities to modernize and simplify feedback management with an AI-native, no-code approach<\/i><\/li>\n<\/ul>\n
NEW YORK–(BUSINESS WIRE<\/a>)–Sprinklr<\/a> (NYSE: CXM), the definitive, AI-native platform for unified customer experience management (Unified-CXM), today announced the launch of next-generation AI capabilities and solutions, including Sprinklr Copilot and Sprinklr AI Agents, and enhanced capabilities for Sprinklr Customer Feedback Management (CFM).<\/p>\n
The Customer Experience Revolution Demands AI-Native Solutions<\/b><\/p>\n
\nHyper-connected customers have changed the rules of engagement. Customers control when, where, and how they interact with brands. They expect personalized, instant experiences across every touchpoint. Meanwhile, employees struggle with fragmented tools, disconnected data, and legacy systems that cannot keep pace.<\/p>\n
\n\u201cToday\u2019s customers are in the driver\u2019s seat \u2014 they expect brands to meet them where they are, with context, speed, and insight,\u201d said Rory Read, President and CEO at Sprinklr.<\/b> \u201cOur platform is built to help brands lead in this new era of engagement, connecting with their audiences in a bold, differentiated way.\u201d<\/p>\n
\nLegacy platforms with retrofitted AI simply cannot bridge this gap. Enterprises need AI-native solutions that reimagine how brands and customers connect by embedding AI into the architecture of customer experience.<\/p>\n
\nSprinklr is meeting this moment with intelligent, domain-specific AI that augments human teams and unlocks intelligent collaboration. The innovations announced this week are designed to unify data, teams, and tools on a single platform, elevate operational efficiency through intelligent human-AI collaboration, and help transform customer experiences into revenue-accelerating, loyalty-building moments.<\/p>\n
AI-Native Architecture Purpose-Built to Reimagine Extraordinary CX<\/b><\/p>\n
\nNext-generation AI from Sprinklr is transforming customer experience by solving long-standing challenges around collaboration, intelligence, and automation, based on more than a decade of hands-on expertise. Rather than stitching together point solutions, Sprinklr\u2019s unified architecture integrates domain-specific and general-purpose AI across every CX function. Sprinklr customers can deploy, scale, and optimize AI-driven experiences from one platform.<\/p>\n
\nThese innovations will be highlighted this week at CXUnifiers 2025<\/i><\/b><\/a>, Sprinklr\u2019s flagship event and exclusive gathering of the world\u2019s most forward-thinking marketing, service, and insights leaders. At CXUnifiers, Sprinklr will demonstrate how its platform is helping global brands reimagine engagement, move past AI hype, and unlock the full potential of AI-powered experiences. Sprinklr will highlight new solutions and capabilities this week, including:<\/p>\n
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- Sprinklr Copilot: <\/b>Sprinklr Copilot is an always-on companion for customer facing teams, delivering real-time, AI-powered conversational assistance across all product suites:\n
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- \nInteract with dashboards conversationally: Surface insights instantly without manually parsing charts, widgets, or KPIs.<\/p>\n<\/li>\n
- \nAsk simple questions like \u201ctell me what failed last week\u201d instead of navigating manual filters.<\/p>\n<\/li>\n
- \nProactively monitor critical systems and workflows: Receive real-time alerts when anomalies or spikes occur.<\/p>\n<\/li>\n
- \nEmpower agents with a fully configurable and customizable Copilot to improve First Contact Resolution and CSAT.<\/p>\n<\/li>\n
- \nHelp ensure transparency and trust: Every response is explainable and backed by clear citations.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Sprinklr AI Agents<\/b>:<\/b> Build and deploy autonomous AI agents that enable decision-making, automate the drudgery of repetitive tasks, and drive engagement.\n
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- Native Advantage<\/b>:<\/b> Unlike external AI solutions, Sprinklr AI agents are built natively into the platform. Sprinklr AI Agents inherently understand the platform\u2019s data models, journey vocabulary, and embedded AI capabilities\u2014enabling them to orchestrate customer experiences that are more personalized, efficient, and context-aware than is possible with an external agent.\n<\/li>\n
- Scale Confidently<\/b>:<\/b> Sprinklr AI Agents get smarter with every interaction. Reduce handoffs and improve containment with AI agents that escalate when needed and self-train from human interactions\n<\/li>\n
- Retain context across channels<\/b>:<\/b> Sprinklr AI Agents can seamlessly switch across voice, chat, email, and social without customers needing to repeat themselves.\n<\/li>\n
- Integrate Seamlessly: <\/b>Sprinklr AI Agents integrate seamlessly with the front-office workflows and business processes you are already managing with Sprinklr.\n<\/li>\n
- Grounded in your business:<\/b> Sprinklr AI Agents are grounded in the business rules, enterprise data, and guardrails to minimize hallucinations and designed with governance and security in mind.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Customer Feedback Management (CFM)<\/b>:<\/b> Enhanced capabilities to help modernize and simplify customer feedback management with a unified, AI-native platform.\n
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- AI in Survey Collection: <\/b>Adaptive AI surveys that personalize in real time \u2014 asking fewer, smarter questions to drive higher response rates and richer insights.\n<\/li>\n
- AI in Data Analytics: <\/b>AI delivers automated insights and validates them against social data – breaking silos for better insights with more data and context.\n<\/li>\n
- AI in Closed-Loop Feedback: <\/b>AI that doesn\u2019t just detect issues but prescribes actions and empowers teams to better address feedback.\n<\/li>\n
- Unified Feedback Management:<\/b> One unified system of record and single source of truth connecting solicited and unsolicited feedback.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n\u201cOur AI isn\u2019t just a collection of generic tools \u2014 it’s embedded natively across our unified platform, powering every suite with domain-aware intelligence refined over 10+ years,\u201d said Sprinklr Chief Technology Officer Amitabh Misra.<\/b> \u201cWith AI Copilots and Agents that deploy in days, organizations can augment human teams \u2014 unlocking new levels of productivity and delivering real results rapidly, consistently, and with enterprise-grade safety and governance.\u201d<\/p>\n
Unify. Elevate. Transform. To Drive Results that Matter<\/b><\/p>\n
\n\u201cWe believe extraordinary experiences are built on a foundation that unifies, elevates, and transforms,\u201d continued Read<\/b>. \u201cBy unifying data, teams, and tools, elevating human potential through intelligent AI collaboration, and transforming every interaction into a moment of impact, we\u2019re helping organizations unlock new levels of agility, accelerate growth, and deliver outcomes that matter \u2014 for customers, employees, and the business.\u201d<\/p>\n
\nThe innovations announced today are just a part of the Unified Customer Experience Management Platform Sprinklr will highlight this week with customers and CX leaders in Nashville. Sprinklr continues to lead the way in helping brands deliver extraordinary experiences in a digital-first world. Combining domain-specific AI with a unified platform approach, the company is setting a new standard for what\u2019s possible in customer engagement. To learn more, or schedule a demo, visit www.sprinklr.com.<\/a><\/p>\n
About Sprinklr<\/b><\/p>\n
Sprinklr<\/a> is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale \u2014 across every customer touchpoint.<\/p>\n
\nBy combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr\u2019s unified platform provides powerful solutions for every customer-facing team \u2014 spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management \u2014 enabling enterprises to unify data, break down silos, and act on real-time insights.<\/p>\n
\nToday, 1,900+ enterprises \u2014 including Microsoft, P&G, Samsung, and 60% of the Fortune 100 \u2014 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.<\/p>\n
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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250929894759\/en\/<\/a><\/span><\/p>\n
Press Contact
\n<\/b>
Austin DeArman
\n
pr@sprinklr.com<\/a><\/p>\nKEYWORDS:<\/b> United States North America New York<\/p>\n
INDUSTRY KEYWORDS:<\/b> Software Digital Marketing Social Media Artificial Intelligence Advertising Data Management Communications Technology<\/p>\n
- AI in Data Analytics: <\/b>AI delivers automated insights and validates them against social data – breaking silos for better insights with more data and context.\n<\/li>\n
- AI in Survey Collection: <\/b>Adaptive AI surveys that personalize in real time \u2014 asking fewer, smarter questions to drive higher response rates and richer insights.\n<\/li>\n
- Scale Confidently<\/b>:<\/b> Sprinklr AI Agents get smarter with every interaction. Reduce handoffs and improve containment with AI agents that escalate when needed and self-train from human interactions\n<\/li>\n
- Native Advantage<\/b>:<\/b> Unlike external AI solutions, Sprinklr AI agents are built natively into the platform. Sprinklr AI Agents inherently understand the platform\u2019s data models, journey vocabulary, and embedded AI capabilities\u2014enabling them to orchestrate customer experiences that are more personalized, efficient, and context-aware than is possible with an external agent.\n<\/li>\n
- Sprinklr AI Agents<\/b>:<\/b> Build and deploy autonomous AI agents that enable decision-making, automate the drudgery of repetitive tasks, and drive engagement.\n
- Sprinklr AI Agents \u2013 Purpose-built AI Agents that deliver extraordinary customer experiences at enterprise scale<\/i><\/li>\n
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